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Roger L. Firestien

Create in a Flash: A Leader's Recipe for Breakthrough Innovation Paperback – October 21, 2019

by Dr Roger Firestien (Author)

36 ratings

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Identify the real problem. Don’t waste time and money solving the wrong problem.
Consistently create ideas. Make your business recession-proof and competition-proof.
Grow your business. Solve the tough problems holding you back.

Leading in today’s world is difficult, and it is not getting easier. To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is based on Dr. Roger Firestien’s 40 years helping companies unleash the innovation of their workforce. Roger’s clients include AT&T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small, including corporations, government, universities and churches.

Print length

145 pages
Language

English
Publication date

October 21, 2019
Dimensions

6.5 x 0.35 x 9.5 inches
ISBN-10

069203627X
ISBN-13

978-0692036273
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Editorial Reviews

Review

It was incredibly easy to read, easy on the eyes (wonderful photography and art) and easy to implement. I am already using many of his techniques with my clients. I wish I could give it 10 stars!

I love the graphical nature of this book. It's not just a bunch of words and bullet points of things to do to try to fix your problems. It's real stories by real people, with links to supporting videos and content online. Pretty cool!

The layout is just fantastic. It's the kind of book that I can just pick up and read a section any time I feel like it.

Roger is truly the leader in his field, and it is really helpful that he shares all of this information that he uses to help HUGE companies solve their HUGE problems. Makes mine feel like small potatoes, but that also makes me feel better.: )

Product details

Publisher ‏ : ‎ 52495 (October 21, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 145 pages
ISBN-10 ‏ : ‎ 069203627X
ISBN-13 ‏ : ‎ 978-0692036273
Item Weight ‏ : ‎ 10.1 ounces
Dimensions ‏ : ‎ 6.5 x 0.35 x 9.5 inches

Best Sellers Rank: #433,021 in Books (See Top 100 in Books)
- #811 in Business Decision Making
- #1,162 in Decision-Making & Problem Solving
- #5,265 in Leadership & Motivation

Customer Reviews:
36 ratings

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4.6 out of 5

36 global ratings

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Growing girl

More than met my expectaioins

Reviewed in the United States 🇺🇸 on August 17, 2020

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Roger Firestein's book is a must-read for any consultant or facilitator of Creative Problem Solving (CPS). It is obvious the author has had endless experiences with the CPS process and culture. Every page reflects that.
It reflects a plethora of creative principles to meet learning styles and capture the attention of the reader. Love the quotes, photos, the author's generosity of his Online Resources. Firestein's vision is clear and pure: to share CPS and the spirit of CPS as intended by the original creators, Alex Osborn and Dr. Sidney J. Parens.
It's practical, readily useful, and a guide every facilitator of CPS should have in their pocket.

Helpful

Jay Bird

A Quick-Read and Primer on Creative Problem Solving

Reviewed in the United States 🇺🇸 on August 10, 2020

Verified Purchase

Visually appealing reference on the Creative Problem Solving (CPS) process by one of the leaders in the field. Roger breaks down the process into simple, understandable terms. His examples and visuals being the ideas to life. It also comes with companion tools on his website and recordings of expert interviews. Create in a Flash can help those who are new to CPS learn the basics and serve as a quick reference for seasoned facilitators.

Helpful

John Szablewski

Easy, informative read!

Reviewed in the United States 🇺🇸 on June 22, 2020

Verified Purchase

This book was fantastic! A text book that will make you want to continue reading! It is a fast, easy read. I found myself telling people in my friends circle about the stories and how the creative problem solving process works! You'll love every chapter!

Reviewed in the United States 🇺🇸 on February 2, 2020

Verified Purchase

It was okay. It was a very short book that probably could have been an article instead.

Helpful

Practical advice on how to achieve high-impact results with breakthrough innovation

Reviewed in the United States 🇺🇸 on November 8, 2019

Whatever their size and nature may be, all organizations need effective leadership at all levels and in all areas of the given enterprise. Roger Firestien offers what he characterizes as a "recipe" that can help prepare them to achieve breakthrough innovation. It is important to keep in mind that all the most creative thinkers are members of a team and many headed their team. They include Vannevar Bush (U.S. Office of Scientific Research and Development), Walt Disney, Thomas Edison, Kelly Johnson (Lockheed's "Skunk Works"), Jack Goldman and George Pake (Xerox PARC), and Thomas Vail and then Marcus Weldon (Bell Laboratories).

According to Firestien, he had three separate but interdependent objectives when creating this book:

o Help his reader to identify the real problem to be solved rather than waste time and money solving the wrong problem
o Consistently create ideas, making their business recession-proof and competition-proof
o Grow their business by solving the tough problems that are holding it back

In order to be deliberately creative, Firestien suggests, you need to be able to think in three ways:

1. Divergent thinking: Explore lots of possibilities, generate lots of ideas
2. Combinent thinking: Combine ideas from many different sources
3. Convergent thinking: Evaluate all ideas and select those with greatest potential

You also need a simple, repeatable way to take on new challenges and develop innovative solutions that result in productive change. "Enter Creative Problem-Solving (CPS)...a recipe for deliberate creativity." More specifically, these are the4 steps, accompanied by comments of mine:

Step 1: Clarify the Problem
Comment: Only after you identify the right problem to be solved

Step 2: Generate Ideas
Comment: To repeat, LOTS of possible solutions from LOTS of different sources

Step 3: Develop Solutions
Comment: Focus on degree of difficulty, probable implications and consequences, and direct relevance to your organization's strategic objectives

Step 4: Plan for Action
Comment: Identify primary tasks, division of labor, sequence, likely contingencies

I was especially interested, also, in what Roger Firestien shares when reflecting back on his "40 years in creativity," ten lessons that can be of substantial value to almost any executive in almost any organization. They range from "Invest in your core principles for the sake of your employees, your product and your customers" to "Practice. Practice. Practice." All of them are discussed on Pages 134-135.

I highly recommend this book as well as Arthur I. Miller's The Artist in the Machine: The World of AI-Powered Creativity.

Helpful

F. Ball

Helpful and beautifully-designed book.

Reviewed in the United States 🇺🇸 on April 20, 2020

Roger Firestien’s new book Create in a Flash is subtitled A Leader’s recipe for Breakthrough Innovation. It is indeed that – a recipe that details the step-by-step process to achieve a systematic problem-solving model for the 21st Century.

The main points of this process have been well-known and widely studied for years. We’ve been taught the primary steps – Clarify the Problem, Generate Ideas, Develop Solutions and Plan for Action, all steps widely lauded as being the “how tos” of innovation. But as easy as these steps have been to embrace, we frequently have little to show for our clarifying, generating, developing and planning.

This is where Roger Firestien’s work becomes cookbook-like and provides a magnificent, assortment of tools to achieve the results we’ve so long worked toward. The magic is indeed in the details – and Dr. Firestien presents a variety of reproducible forms and worksheets to capture creative input and help workgroups generate valuable ideas.

All parts of the process are covered not only in the book, but also in a wide assortment of well-produced videos which detail and teach the creative process. There is on-line support, as well, in a content-rich web site. All the materials, print and video, are wonderfully designed and developed with a contemporary flair.

A terrific recipe. Bon Appetit!

Helpful

Corey P.

Create in a Flash is a true inspiration!

Reviewed in the United States 🇺🇸 on February 16, 2021

This book is a quick read but packed full of truly useful and applicable processes. I recently used some of the techniques with my team, we had a lot of fun and were also able to get our creative juices flowing. The book is written with bullets and beautiful graphics that kept me engaged and wanted to read more. It feels like a personal guide to innovation and will be part of my leadership arsenal moving forward.

Helpful

Top reviews from other countries

rsheffield

This is written by a genuine world expert

Reviewed in the United Kingdom 🇬🇧 on March 21, 2021

Verified Purchase

This is a super synthesis of a life's learning about helping people learn to be more creative. It's well-written, succinct packed with stories, illustrations, how-to tips and deep wisdom. I read it in a couple of hours, and will use it again and again and again...

Carlee

How to generate 100 ideas in 10 minutes! Awesome

Reviewed in Canada 🇨🇦 on January 11, 2020

Verified Purchase

Dr. Friestien’s book ‘Create in a Flash’ is one of the absolute best frameworks for innovation, idea generation and action planning I’ve seen in a long time. I’m a director at one of the Big Four consulting firms so I’ve seen a LOT of frameworks and creative processes.

Not only is this book a delight to read, I love that Dr. Firestien included a video series that details the entire process along with downloadable worksheets.

Every business leader should be concerned and curious about innovation and creativity. Even mundane tasks and projects can be improved when you put a new lenses on an existing process.

This book shows you how you can generate 100 ideas in 10 minutes. Imagine what that kind of thinking could do for your organization!

If you’re familiar with the innovation process, you will love this book. If you’re new to the landscape - this read will be a game changer for you! Create in a Flash has been aded to my must-read recommendation list for colleagues and clients.

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