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Creating a Business You'll Love: Top Entrepreneurs Share Their Secrets Paperback – September 16, 2011
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About the Author
More than 25 of the country's top business leaders, including Howard Schultz (Starbucks), Trip Hawkins (Electronic Arts & Digital Chocolate), Barbara Corcoran (The Corcoran Group), Paul Hawken (OneSun, LLC), Liz Lange (Liz Lange Maternity), and Chris Paradysz (PM Digital) share their secrets to being innovative entrepreneurs. Thanks to the generosity of the contributing authors, all of whom provide essays on a pro bono basis, the royalties generated from the sale of Creating a Business You'll Love will be donated to the Network for Teaching Entrepreneurship, a nonprofit organization that helps young people from low-income communities to recognize business opportunities and plan for successful futures.
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As a whole, I was really impressed with the book. The essay authors and their styles vary considerably, and make this book a very enjoyable book to read either as a whole, or by reading an individual essay. I'd have to say the most creative essay in the book was Tony Hsieh's "Everything I Know About Business I Learned From Poker"--It was extremely brief, fun, and engaging.
The book consists of several chapters that include a brief author bio and then a short essay about some of the pivotal decisions they made that helped them to start and grow successful businesses. As I mentioned before, some of the authors include folks like the founders of Starbucks and Craigslist. I think it is wonderful that so many have contributed a nugget of wisdom from their experience as a contribution to this book. At the close of Jake Harriman's chapter, he offers five practical pieces of advice for anyone who wants to start a business or social enterprise.
One piece of advice in particular that I appreciated was Jake's suggestion to develop a "getting out of bed" answer. What drives you to get up each morning and do the work that you do? What compels you to push forward. I think the reason that this particular passage struck me is that I believe that this is the key to participating in any endeavor. When times get tough, what is going to motivate you to keep pushing ahead? What is going to be your reason to not give up, when giving up is the easy route?
There's a ton more in the book, across all of the essays, and I highly recommend you pick up a copy, and give all of these essays a read. This book would be a great inspiration for pushing your dreams forward and taking them from ideas to reality.