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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors by [Smith, Jaynie L., Flanagan, William G.]
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Kindle Edition

4.1 out of 5 stars 37 customer reviews

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Length: 240 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

Review

"So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library."
-- David Neeleman, CEO, JetBlue Airways

"Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent… Just be sure that you unleash it before your competitors do… The sooner you read [Creating Competitive Advantage], the sooner you'll profit from it."
-- Jay Conrad Levinson, author of Guerrilla Marketing

"Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. Creating Competitive Advantage is just such a book."
-- Jack Trout, author of Trout on Strategy

With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how Creating Competitive Advantage is key to a successful business.”
-- Robert B. Cialdini, author of Influence: Science & Practice

Creating Competitive Advantage is a weapon every business person needs in their arsenal to survive in today’s tough world.”
–Jack Stack, President & CEO, SRC Holdings Corp., author of The Great Game of Business

Jaynie Smith’s experience as an advisor to scores of CEO’s has been distilled in this comprehensive look at sound competitive strategies. It’s back to the basics, an exercise every business needs to revisit!”
-- Clark Johnson, former CEO, Pier I Imports

"Compelling! The clarity with which Jaynie Smith presents her message is particularly valuable because the concept is, among business leaders, frequently discussed but often understood only superficially.  Finding and using your ad...

About the Author

Jaynie L. Smith is the CEO and founder of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized companies to Fortune 500 companies. With more than 35,000 hours of direct coaching experience with CEOs, Jaynie has received 15 Top Performer Awards for CEO coaching. Jaynie and Smart Advantage, Inc. have taught over 3,000 CEOs in over 400 industries how to uncover and use Competitive Advantage in their sales and marketing messaging. She resides in Hollywood, Florida.

Product details

  • File Size: 427 KB
  • Print Length: 240 pages
  • Publisher: Crown Business (April 25, 2006)
  • Publication Date: April 25, 2006
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B000GCFWBO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #374,434 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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