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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Hardcover – April 25, 2006
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"So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library."
-- David Neeleman, CEO, JetBlue Airways
"Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent… Just be sure that you unleash it before your competitors do… The sooner you read [Creating Competitive Advantage], the sooner you'll profit from it."
-- Jay Conrad Levinson, author of Guerrilla Marketing
"Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. Creating Competitive Advantage is just such a book."
-- Jack Trout, author of Trout on Strategy
“With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how Creating Competitive Advantage is key to a successful business.”
-- Robert B. Cialdini, author of Influence: Science & Practice
“Creating Competitive Advantage is a weapon every business person needs in their arsenal to survive in today’s tough world.”
–Jack Stack, President & CEO, SRC Holdings Corp., author of The Great Game of Business
Jaynie Smith’s experience as an advisor to scores of CEO’s has been distilled in this comprehensive look at sound competitive strategies. It’s back to the basics, an exercise every business needs to revisit!”
-- Clark Johnson, former CEO, Pier I Imports
"Compelling! The clarity with which Jaynie Smith presents her message is particularly valuable because the concept is, among business leaders, frequently discussed but often understood only superficially. Finding and using your advantage is the key to not only survival but more importantly, attractively profitable survival. Should be required reading for business leaders."
— Chuck Lillis, former CEO, MediaOne
About the Author
JAYNIE L. SMITH is the founder of ICS Marketing, and president of Smart Advantage, Inc., a management consultancy whose clients include hundreds of middle-market businesses. She also serves as the Florida chair for the Executive Committee (TEC), an international network of over 11,000 CEO. She resides in Hollywood, Florida. WILLIAM G. FLANAGAN has been a writer and editor at Forbes, the Wall Street Journal, BusinessWeek, Esquire, and New York magazine. His last book was Dirty Rotten CEOs (Citadel).
Top customer reviews
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Once a business creates a list of CA’s it is important that they are verified by their customer base. Because the only perceptions that matter are those of the customer. This book is great mix of theoretical and practical examples from the hundreds of business clients she has served. It is a “must read” book for any business leaders library.
--it is not too academic and neither is it motivational talk
--it brings real business acumen to the table by focusing on your customers and how you
can please them for sustainable sales and profits...
--by unearthing and exploiting a potent competitive advantage against competitors
--it quickly goes to the heart of the matter of standing out among the crowd in a way that is
relevant to customers but lethal to competitors
--it also has great case studies that bring Jaynies's concepts to life in an engaging way
After reading this book you will know how to think about your advantages and thus how to market them properly.
I have read strategy tomes but i found this book on-point and accessible to all kinds of readers.
Worth every cent indeed and occupying a proud space in my library!
Most recent customer reviews
Examples are great though.Read more