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Creating Demand: Move the Masses to Buy Your Product, Service, or Idea Paperback – August 1, 1999
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From the Publisher
The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.
From the Back Cover
What's really going on in a person's mind that causes him or her to choose one brand over another and to buy? You will soon find out how it all works. You will soon be able to induce tremendous desire for your product, service, or idea in a person's mind. Then, you'll learn how to leverage that desire to the masses, creating ever-increasing levels of demand.
Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott guides you through the art and science of marketing to the masses. Whether you're a small business owner, an executive at a large corporation, a marketing or advertising professional, a politician seeking election, or an artist trying to "hit it big," you'll find a wealth of powerful ideas in Creating Demand.
Here's a small sampling of what you'll discover:
The secret technique that causes people to become magically attracted to your product, service, or business.
The four things people really want and how to provide them.
How to get people into Decision Making Mode.
Avoiding the six biggest wastes of marketing money. (This alone may save you thousands, even millions of dollars!)
A technique called Pre-processing that causes your brand name or logo to bypass mental barriers and achieve instant impact every time people see it!
How to achieve top-of-mind awareness instantly.
Cause demand to spread throughout the marketplace on its own impetus.
Double the effectiveness of your advertising at no additional cost.
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written for new and seasoned entrepreneurs. This book is not about your marketing, it's the motor that drives your marketing.