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Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart Hardcover – Illustrated, September 30, 1997

4.0 out of 5 stars 6 ratings

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Editorial Reviews

About the Author

Author Gene Del Vecchio is a longtime entertainment researcher, writer, and president of his own consulting firm in Valencia, California. He has helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years. Gene is also the author of two fantasy novels for young adults, one of which received the Young Adult Choice Award by the International Reading Association. His clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, and MGA Entertainment.

Product details

  • Item Weight : 1.04 pounds
  • Hardcover : 256 pages
  • ISBN-10 : 1565542568
  • ISBN-13 : 978-1565542563
  • Publisher : Pelican; Illustrated Edition (September 30, 1997)
  • Product Dimensions : 5.78 x 1.01 x 8.68 inches
  • Language: : English
  • Customer Reviews:
    4.0 out of 5 stars 6 ratings

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