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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Hardcover – October 14, 2008
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
-Marshall Goldsmith, New York Times best-selling author of What Got You Here Won’t Get You There, winner of the Harold Longman Award for Business Book of the Year.
“In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book.”
—Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur
"Elegant in its simplicity and practicality, Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead."
-George Bodenheimer, President, ESPN, Inc and ABC Sports
“Lee's common sense principles and down to earth storytelling is refreshing. His book will help leaders and managers at all levels become better in all parts of their lives."
—Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University.
"… Creating Magic transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!"
-Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company
“Disney is one of the world’s prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this….For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read."
-Chris Voss, Professor of Operations and Technology Management, London Business School
“In the hospitality industry, people are our most important asset. No one understands how to develop this asset better than Lee Cockerell who clearly articulates in Creating Magic how leadership environments that are committed to achieving excellence through lifelong learning, continually honing our professional competence, maintaining personal control, and rewarding behaviors that recognize the personal worth and reinforce the professional accomplishments of our fellow team members will create a culture of shared vision, trust and a “can do” sense of individual empowerment. The result: pure “Magic” …. Lee’s “10 Common Sense Leadership Strategies” will contribute much to the success of any endeavor.”
-Dieter Huckestein, past President - American Hotel & Lodging Association, Chairman of Conrad Hotels and President - Hotel Operations, Hilton Hotels Corporation (retired).
“Lee is a powerhouse when it comes to developing and inspiring leadership in front line employees and managers. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. Creating Disney Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service."
-Karl McDonnell, President& Chief Operating Officer, Strayer Education, Inc
“Lee Cockerell created a distinctly unique service culture at Disney World…Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. Managing is not enough. It takes leadership to create excellence. The formula is not limited to the hospitality industry. It works for healthcare, manufacturing, transportation and education. It applies to the government, military, and not-for-profit ventures, as well as private industry. Those who practice these lessons, and participate in such organizations, live in a better world."
- Martin K. Starr, Distinguished Professor Emeritus of Operations Management, Crummer Graduate School of Business, Rollins College
- Item Weight : 15 ounces
- Hardcover : 270 pages
- ISBN-10 : 0385523866
- ISBN-13 : 978-0385523868
- Product Dimensions : 5.77 x 1.02 x 8.54 inches
- Publisher : Currency; 1st Edition (October 14, 2008)
- Language: : English
- Best Sellers Rank: #31,962 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Lee reinforced the methods that I had learned so long ago. These methods can be implemented in nearly all business models and types. Specifically, R.A.V.E. - Respect, Appreciate, and Value Everyone. Just these three little actions can change a corporate culture. Lee highlights the famous 7 Guest Service Guidlines, the importance of recognizing Purpose, and driving employees to fulfill their purpose through encouragement.
In a time when the country is so divided because of its politics, which inevitably pours over to the workplace, this narrative is a needed handbook for all managers everywhere. Not only is it for managers but the front line staff should read this book as well. It would be a great gift to an entire organization to give this book to every employee and hold weekly "book club" sessions to discuss the methods and lesson within. I will be reading this book a second time. Creating Magic: 10 Common Sense Leadership Strategies from a Life at DisneyCreating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
I especially like Cockerell's description of his open door policy and even anonymous email account so employees could give feedback without fear. Many procedural changes have come from employees, changes that saved time and money.
Cockerall sees management's job is to help every employee reach their full potential. He even asked employees what about their jobs made them want to quit. He teaches why you want to empower employees and the payoff. Just a great read.
One issue I have with the book, while not directly relevant to the overall subject, is not discussing in enough detail the importance of developing a company's long-term strategy for success. Anecdotally, I have heard that Disney has a large number of fresh out of business school MBAs that are more concerned about short term profits and cost control than maintaining high quality standards and preserving long-term brand identity. I would be interested to get the author's reaction to this challenge, which he surely must have dealt with during Eisner's last years as CEO. While the author must consider his relationship with his former employer, it would have been interesting to get his reaction to a sore subject that many would argue has challenged the long-term success of Disney's brand.
I hope Mr. Cockerell considers writing more life and business lessons in a future book. I will be among those to purchase a copy!