- Paperback: 368 pages
- Publisher: Focal Press; 1 edition (March 22, 2007)
- Language: English
- ISBN-10: 0240519280
- ISBN-13: 978-0240519289
- Product Dimensions: 6 x 1 x 8.8 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 19 customer reviews
- Amazon Best Sellers Rank: #321,428 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
There is a newer edition of this item:
Customers who viewed this item also viewed
Customers who bought this item also bought
What people are saying about Valerie Geller's Creating Powerful Radio "I love this book and have both recommended and purchased it for a number of people - and will continue to do so."--Corny Kuehl, Executive Producer, Oprah Radio "If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."--Scott Solder, programme controller, LBC Radio, London "This is the book I hope my competitors don't read. It's required reading for my staff."--Jerry Bell, managing news editor, KOA/KTLK, Denver "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "--David Hinkley, New York Daily News "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"--Keri Jones, CEO/Radio Pembrokeshire, Wales, UK "If you want to understand what makes radio work, read this, then read it again."--Jon Faine, air personality, 774 ABC Radio, Melbourne, Australia "Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."--Andy Vierra, program director, KNUU, Las Vegas "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."--John Ryan, managing director, BBC Radio, Manchester, UK "This should be required reading in every newsroom and every radio station."--Radio World "Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher." --Professor Peter Hunn, Communications Studies Department, State University of New York, Oswego "I recommend it to everyone and I use it in my classes. I love this book."--Jo Maeder (The Rock 'N Roll Madame), air personality and instructor, New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book a must!"--John Sawatsky, professor of journalism, Carleton University, Ottawa, ON, Canada "Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers."--Julia Sullivan, Music & Media "Useful and practical."--Jan Orskov, journalist, Danmarks Radio, Denmark "It's my bible!"--Asa Paborn, program director, SBS Radio, Stockholm, Sweden "We gave copies to the entire staff."--Viktor Worms, Antenne Bayern, Munich, Germany "Anyone even considering a career in radio should read this!"--Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success"
About the Author
Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the world, leading "Creating Powerful Radio workshops and coaching programmers, on-air personalities, journalists and managers learn techniques to strengthen the programming and grow audiences. Since 1991, she has worked with more than 500 stations in 30 countries to enhance programming in radio, television, podcasting, streaming and new media. Named by Radio Ink magazine as one of the 50 Most Influential Women in Radio, Valerie's contribution to the industry was also recognized by the Conclave's 2010 Rockwell Award.
A broadcast veteran with more than 30 years experience, Geller programmed WABC in New York, served as news director at K101 in San Francisco, helped set up the talk programming at KFI in Los Angeles and has held various management, news and on-air positions at several major market U.S. stations and served on the broadcast board of the Associated Press and the Radio & TV News Directors Association. Geller has also guest lectured at Columbia University's Graduate School of Journalism and New York University in New York City.
As a seminar leader, keynoter or conference speaker, Valerie Geller has presented at the (NAB) National Association of Broadcasters, (RTNDA) Radio & TV News Directors Association, The Conclave Learning Conference, (PRPD) the Public Radio Program Directors Association, The (RAB) Radio Advertising Bureau, Radio & Records Talk Radio Seminar, and (APTRA) The Associated Press TV and Radio Association, (BEA) Broadcast Educator's Association, (IBS) Intercollegiate Broadcasting System conference and (NBS) National Broadcasting Society Conference
USA state broadcast association presentations and workshops include: Arkansas, New Mexico, Illinois, Wisconsin, West Virginia, Ohio, Kansas, South Carolina and Vermont.
Geller has also presented at the 37th Annual (CRS) Country Radio Broadcasters Seminar, (NRBA) National Religious Broadcasters Association, (GMA) The Gospel Music Association conference, (CAB) The Canadian Association of Broadcasters, (CMW) Canadian Music Week, and RTNDA Canada.
In Europe, she has keynoted conferences, or presented workshops for the Swedish Radio Academy, the British Radio Academy, (RCS) Radio Conference of Poland, Norway's Radio Days, Danmark's Radio Days, The (EBU) European Broadcasters Union, The EGTA, The Median Forum in Cologne, The European NAB (Prague, Paris, Athens), at various universities and the International Radio Symposium in Montreux and more.
Related Video Shorts (0)
Be the first videoYour name here
Showing 1-8 of 19 reviews
There was a problem filtering reviews right now. Please try again later.
This book is really about managing, coaching and speaking for auditory learners. It just happens to be in context of the radio business. Interestingly this book is better as a text-to-speech book. I find that books with lots of bullet points or recurring themes presented over and over are better as text-to-speech products.
Thanks. God Bless.
I also quote it while training DJs, and I've referenced it as a "should be required reading" to broadcasting students; I've made a few presentations in a professor friends BrdCst Com 101: Basic Radio class.