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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires Paperback – March 6, 2018

4.3 out of 5 stars 70 ratings

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Editorial Reviews

About the Author

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

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Product details

  • Publisher ‏ : ‎ Morgan James Publishing (March 6, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 190 pages
  • ISBN-10 ‏ : ‎ 1683506111
  • ISBN-13 ‏ : ‎ 978-1683506119
  • Item Weight ‏ : ‎ 8.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.44 x 8.5 inches
  • Customer Reviews:
    4.3 out of 5 stars 70 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
70 global ratings
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Top reviews from the United States

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Reviewed in the United States on March 6, 2018
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4 people found this helpful
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Reviewed in the United States on April 12, 2019
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Reviewed in the United States on June 22, 2018
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Reviewed in the United States on September 26, 2018
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Reviewed in the United States on January 29, 2018
10 people found this helpful
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Reviewed in the United States on October 10, 2018
3 people found this helpful
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Reviewed in the United States on September 20, 2020
Reviewed in the United States on September 24, 2020

Top reviews from other countries

My review
3.0 out of 5 stars Less on real life cases, more on theory.
Reviewed in India on October 28, 2020
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3.0 out of 5 stars Less on real life cases, more on theory.
Reviewed in India on October 28, 2020
Took me a while to complete this one.
My expectation was that it will be loaded with real life cases and examples that will help relate to the concepts. However, it is more of a theoretical piece, the ones found in college curriculum.
The writing is good, the direction and suggestions are worth emulating. It would have been more engrossing for me if it had more practical examples of the concepts and analysis of the concepts when used in real life.
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One person found this helpful
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mayank sohar
5.0 out of 5 stars Aaker does it again
Reviewed in India on May 5, 2019
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2 people found this helpful
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Peter Grande
5.0 out of 5 stars Great read, very inspiring
Reviewed in Canada on July 7, 2019
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Amazon Customer
5.0 out of 5 stars Must read for beginners
Reviewed in India on June 4, 2019
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One person found this helpful
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K B Delhi
2.0 out of 5 stars Okay Okay. Not So good.
Reviewed in India on December 26, 2020
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