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The Creative Brain
Books for teachers & leaders
New titles designed to help engage your students & develop your teaching skills.
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Top Customer Reviews
Herrmann had a 20 year business career at General Electric as director of Management Education. He also enjoyed an active career as an artist -- first as a singer and later as a painter. An illness forced him to abandon singing and take up painting and his dual success as business leader and creative type led him to a study of the brain itself.Moving from a physiological model, he has devised a four quadrant metaphorical model to define thinking styles which are measurable through a simple test -- the Herrmann Brain Dominance Instrument.
The book has enormous benefits for self understanding but goes beyond that to provide a means of dealing with others in the world of work and life. It also provides a schema for the enhancement of personal and organizational creativity.
The book practises what Ned Herrmann preaches. It is filled with solid data, charts and validation. It is well organized and moves sequentially through an understanding of his findings. It is filled with personal anecdotes, entertaining cartoons and drawings which reveal the author's considerable talent and it presents a vision of a world that uses all human thinking modes effectively. His four quadrants are aptly illustrated and represented to educate and inspire the reader.
It is a particularly useful book for those charged fostering creativity in the business community and provides solid directives that are at the same time sensible and visionary.
preferred thinking modes of various groups of people with
different areas of brain dominance. As a result of these
studies he arrived at a circular model of the brain divided
into four quadrants (instead of the two halves formerly
associated with "right brain-left brain" thinking) Each of
the four quadrants represents a thinking mode such as
"analyze","Organize","personalize" and "strategize". This
represents a breakthrough, of international importance, in
our understanding of brain dominance and the thinking brain.
Submitted by Robert H. Herrmann.
The book also had an interesting story about the author, Ned Herrmann, & his amazing journey of personal self-discovery. He was trained as a physicist & worked at General Electric in a management function. Yet, he also enjoyed an active career as a performing artist - first as a singer & later as a painter/sculptor.
It was rather a thick book, printed in large format, with 400 odd pages, but it was filled with personal anecdotes, solid data, & useful charts.
I had enjoyed reading - & reflecting upon - the book very much at the time I had bought it in the late 80's. I was then working as a General Manager of a high- technology laboratory (Real Time Graphics) from Sweden, with a research focus in developing value-added applications with their proprietary real-time man-machine communication software, designated as 'EyesScream'. In reality, Ned Herrmann's book game me a lot of valuable application insights, particularly from the standpoint of cognitive ergonomics. The experiences allowed me to work efficiently & effectively with many customers.
Subsequently, I went on to acquire the author's second book, The Whole Brain Business Book, in the mid-90s. WOW, another wonderful book from Ned Herrmann!Read more ›
Most Recent Customer Reviews
I love this book! Better understand yourself & others. Appreciate the gifts and talents we all have to form better fits.Published on November 30, 2013 by Margaret C. Copeman
Too bad Ned Hermann doesn't have a better PR firm. This guy is great, with many wonderful findings. The book is fun to read, informative, and highly useful because Mr. Read morePublished on December 18, 2012 by DutchTouch1
I first heard about "The Creative Brain" after taking the Herman Brain Dominance test through my workplace. Read morePublished on February 29, 2012 by Bruce Rich
This is a very useful book for anybody who wonders how the brain works. It helped me, as a teacher, see many patterns in my students. Read morePublished on May 21, 2009 by Ioulia Bourkova
Probably not even a new twist. If you want a personality test that tells you the same thing, then the Myers Brigg Type Indicator is the most recognized 'test' available. Read morePublished on August 15, 2005 by Tojoyama