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The Creative Brain

4.7 out of 5 stars 15 customer reviews

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Editorial Reviews

About the Author

Ned Herrmann, founder of Herrmann International and the originator of Whole Brain® Thinking first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation s Management Education. Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative Whole Brain® Thinking approach. In 1995, McGraw Hill published Herrmann s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the hot arena of mind research and its applications to business. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Hardcover
  • Publisher: Atlantic Books (August 20, 1999)
  • ISBN-10: 0685587401
  • ISBN-13: 978-0685587409
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #15,403,852 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Ned Herrmann is a man with a mission -- to help people understand their own mental makeup and to use it effectively. The Brain Book is a story of a personal journey in self discovery, that is at the same time, both scientific and creative.
Herrmann had a 20 year business career at General Electric as director of Management Education. He also enjoyed an active career as an artist -- first as a singer and later as a painter. An illness forced him to abandon singing and take up painting and his dual success as business leader and creative type led him to a study of the brain itself.Moving from a physiological model, he has devised a four quadrant metaphorical model to define thinking styles which are measurable through a simple test -- the Herrmann Brain Dominance Instrument.
The book has enormous benefits for self understanding but goes beyond that to provide a means of dealing with others in the world of work and life. It also provides a schema for the enhancement of personal and organizational creativity.
The book practises what Ned Herrmann preaches. It is filled with solid data, charts and validation. It is well organized and moves sequentially through an understanding of his findings. It is filled with personal anecdotes, entertaining cartoons and drawings which reveal the author's considerable talent and it presents a vision of a world that uses all human thinking modes effectively. His four quadrants are aptly illustrated and represented to educate and inspire the reader.
It is a particularly useful book for those charged fostering creativity in the business community and provides solid directives that are at the same time sensible and visionary.
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Format: Paperback
Ned Herrmann, while working at GE, conducted studies on the
preferred thinking modes of various groups of people with
different areas of brain dominance. As a result of these
studies he arrived at a circular model of the brain divided
into four quadrants (instead of the two halves formerly
associated with "right brain-left brain" thinking) Each of
the four quadrants represents a thinking mode such as
"analyze","Organize","personalize" and "strategize". This
represents a breakthrough, of international importance, in
our understanding of brain dominance and the thinking brain.

Submitted by Robert H. Herrmann.
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Format: Paperback
This wonderful book was my first brain book that helped me to understand my learning, thinking & decision making preferences - my brain dominance, to be precise. It came with a valuable assessment tool, the Herrmann Brain Dominance Instrument. I felt very good after learning about my scored results (from the author's outfit in the United States) with the tool, which eventually allowed me to exploit my capabilities - & to overcome my limitations - in both professsional & personal terms.

The book also had an interesting story about the author, Ned Herrmann, & his amazing journey of personal self-discovery. He was trained as a physicist & worked at General Electric in a management function. Yet, he also enjoyed an active career as a performing artist - first as a singer & later as a painter/sculptor.

It was rather a thick book, printed in large format, with 400 odd pages, but it was filled with personal anecdotes, solid data, & useful charts.

I had enjoyed reading - & reflecting upon - the book very much at the time I had bought it in the late 80's. I was then working as a General Manager of a high- technology laboratory (Real Time Graphics) from Sweden, with a research focus in developing value-added applications with their proprietary real-time man-machine communication software, designated as 'EyesScream'. In reality, Ned Herrmann's book game me a lot of valuable application insights, particularly from the standpoint of cognitive ergonomics. The experiences allowed me to work efficiently & effectively with many customers.

Subsequently, I went on to acquire the author's second book, The Whole Brain Business Book, in the mid-90s. WOW, another wonderful book from Ned Herrmann!
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Format: Hardcover Verified Purchase
I met Ned Herrmann nearly 20 years ago and purchased my first copy of this book from Ned. He was such a remarkable man. He was a scientist, artist, philosopher, and humanist. He was a gentle giant of a man and this book explains the most important scientific work in his career. I discovered Ned Herrmann when I began studying how my brain worked . . . this book helped to explain some of the processes and confirmed what I suspected was true, that every one of us has a creative brain. We just don't know how to use what we have, Herrmann helps to show how to use what you have to make your life full of creative successes. The mystery is that everyone of us has a different creative aspect. We cannot all be an artist, musician, writer, or dancer . . . however we each have a creative domain that is unique to how our brain works. Do not compare yourself to your favorite artist, you have your own way of being the best you can be. I miss being with Ned Herrmann, he made everyone near him feel loved and important. The genius of the man was his great humanity. An important part of the legacy of this great man is this wonderful book. He even designed the printing to work the way your brain prefers, it is subtle what he did, but it makes the book very inviting. I am certain the publisher had a hard time dealing with Ned Herrmann's requirements but the results are a special book.
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