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The Creative Business Guide to Running a Graphic Design Business Paperback – April 17, 2004
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About the Author
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
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Still, I recommend that you buy other books on the topic as well.
And even if you are not going into graphic design, you'll find this
very useful as long as you are working in the commercial art business.
I put in practice many advices from this book to start my graphic design business 6 years ago, and I'm still using it
If you want to put together a business plan (and you should if you want to start a business), then use this book to help you by looking at the following chapters:
1. A Solid Foundation
2. Structure and Facilities
12. Pricing Your Services
15. Financial Issues
After you prepare your business plan and have your business up and running, then you'll be able to:
14. Grow the Business
16. Personal Issues (Cash Out).
I particularly liked the Case Study #6 in Appendix 2 (Failing to Institutionalize the Company). And Appendix 3 (A Designer's Short Course on Marketing) was very well done. Chapter 10 on "Promoting" was very well done given the amount of pages devoted to it.
I was a bit disappointed with the Sample Business Plan Form included in Appendix 4. But the book is not exactly set up to cater to people trying to write a business plan. So I can't be too critical here.
This book is packed full of content regarding the business of graphic design (and small business, in general). It will be well worth your time in reading it if you have any interest in small business. 5 stars!