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Creative Confidence: Unleashing the Creative Potential Within Us All Hardcover – October 15, 2013

4.6 out of 5 stars 2,008 ratings

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Editorial Reviews

Review

“CREATIVE CONFIDENCE is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then—as they'd tell you—do something!"
Daniel H. Pink, author of Drive, A Whole New Mind, and To Sell is Human
 
“David Kelley has unleashed the power of design thinking for thousands of Stanford students and hundreds of influential Silicon Valley entrepreneurs. In CREATIVE CONFIDENCE, he and his brother, Tom, share their secrets about how each of us can find our creative powers. They describe a way of thinking that will change your professional and personal life.
Charlie Rose, acclaimed interviewer and broadcast journalist
 
“This book changed me. CREATIVE CONFIDENCE is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already. “
Brené Brown, Ph.D., author of the #1 New York Times Bestseller, Daring Greatly

“This is the only book about creativity that you'll ever need.”
Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur
 
“A five-star Wow! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don’t just read it.
Use it. Now.” 
Tom Peters, bestselling author of In Search of Excellence

“An indispensible field guide for creative explorers of all kinds.
This compelling book will help build creative muscles for when you need
them most.”
Todd Spaletto, President, The North Face

“Creativity is not magic, it's a skill.  Get this book and learn the skill from the brothers who have taught it to more people—f rom nurses to bankers to teachers to computer scientists—than anyone else.”
Chip Heath, author of Made to Stick, Switch, and Decisive
 
“A cross between Steve Jobs' commencement speech on creativity and a modern-day 
What Color is your Parachute?, the Kelley brothers offer simple but effective tools for the "I'm not creative" set—business leaders and professionals seeking the confidence to innovate.”
John Maeda, President & CEO, Rhode Island School of Design
 
“In hospitality – like in all industries – creativity is the life blood of engaging employees and guests (customers) and it is the capacity that allows you to strengthen your brand with every interaction.  This book can help you engage powerfully with employees and customers and keep your brand relevant through changing times.”
Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation
 
“I have long marveled at the Kelley brothers’ ability to innovate in seemingly impenetrable fields (like health care). Now they’ve unfettered that power in all of us, sharing the tools and inspiring the confidence we need to find the very best solutions to complex problems we face at work—and in our personal lives.”  
Gary L. Gottlieb, M.D., President and CEO, Partners HealthCare System
 
“David and Tom have written an incredibly insightful book that challenges us all have the courage to break out of our ruts, innovate, and create.”
Tim Koogle, former President & CEO, Yahoo
 
“Developing both the courage and confidence to create and the ability to cultivate original insight is of enormous practical importance, and this new book is the first place I send people to learn how it is done.”
Richard Miller, President, Olin College
 
“David and Tom Kelley show us how to effortlessly dance between the creativity of elementary school and the pragmatism of the business world.”
Joe Gebbia, Co-founder, Airbnb

About the Author

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.

Product details

  • Publisher ‏ : ‎ Currency; NO-VALUE edition (October 15, 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 038534936X
  • ISBN-13 ‏ : ‎ 978-0385349369
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 5.66 x 0.8 x 8.55 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,008 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,008 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on August 3, 2015
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4.0 out of 5 stars Worth Your Time.
Reviewed in the United States 🇺🇸 on August 3, 2015
Creative Confidence by Tom Kelly & David Kelly

Score: 6.5/10

Amount of Content 5/10
Value of Content (Usefulness) 7/10
Originality of Content 7/10
Relevance of Content (To a Product Designer) 8/10
Entertainment Level 6/10
Length of Read 6/10
Inspiration 7/10

I’m sitting at gate F10 at the Saint Paul Minneapolis International airport en route to the Los Angeles International Airport. I just finished reading Creative Confidence, by David and Tom Kelly while on my last flight and figured, I should write a book review. The industrial designers out there are likely familiar with David and Tom Kelly, who are known for starting the near-legendary design firm IDEO as well as the Stanford D.School. David and Tom Kelly are brothers as well as respected authorities and advocates of design and innovation.

Creative Confidence is all about exposing the creative potential within all of us. It leaves behind conventional ideas like ‘only artists are creative’ and ‘creativity isn’t for corporate settings’. This book first establishes why and how we all have creativity within and then explains what can happen when that creativity is harnessed and utilized. The authors then explain how to tap into our creativity and share exercises to train our creative muscles.

This book is not written for or to designers, rather to anyone who is employed and wishes to solve meaningful problems with break-through discoveries as a result of creative confidence.

Amount of Content

At 256 pages, this book is neither short nor long. It’s a standard paperback book (roughly 8.5” tall and 5.5” wide). The book is broken into 8 chapters, each of which dives into either a different aspect of creative confidence or a different setting or implementation of creative confidence. There are a few illustrations and some artwork on new chapter pages, but the book is primarily all written copy. I scored it 5/10 because as mentioned before, it didn’t seem terribly full of information, but it certainly wasn’t sparse.

Value of Content

It’s hard to judge a book’s value without actually trying to implement all of the authors’ suggestions and measuring the outcomes. I will say that I perceive the value of this book to be pretty high. This is why I scored it a 7/10. This books is more about big ideas and concepts and the large impacts these ideas have on those who implement them. For example, there are many instances when talented but unfulfilled people found tremendous success and purpose after making drastic career changes thanks to their experiences with finding their creative confidence. There is evidence to support that when a creative and innovative, collaborative approach to problem-solving is set into motion, great things happen in businesses both large and small. David and Tom give plenty of examples in which this happened.

I believe the value to be there but it’s entirely based upon the situation of the individual and how he or she chooses to implement the ideas throughout this book. For those who are familiar with many concepts in this book, the anecdotes and examples are great reminders of what happens when we (designers) practice what we preach.

Originality of Content

Creative Confidence earns a 7/10 for originality. I haven’t read many books that highlight the importance of creative confidence. Furthermore, the success stories highlighted throughout are pretty monumental. To read about real-world results of what IDEO founders believe and teach is a unique piece of insight many designers hunger for. And to those not labeled as a creative professional, I think the ideas in Creative Confidence are big, yet simple enough to grasp to be impactful.

Relevance of Content

This book scores an 8/10 for relevance, specifically to a product designer. There were plenty of principals I was previously familiar with thanks to my formal industrial design education. Since I was fortunate enough to attend a very successful art and design college, I’d learned about the methods highlighted by David and Tom’s book. Since I’ve worked as a professional for the past 4 years since then, I’ve noticed how easy it is to shrug off the habits and skills learned in school while on the job. This book serves as a good reminder and brought me back to thinking about innovation and creativity on a rudimentary level.
Entertainment

Unfortunately, this is where Creative Confidence scored the lowest for me. A 6/10 isn’t bad. It’s not a ‘D’ like a 60% is in school. In this case, it means I felt neutral about it. I wasn’t terribly entertained, but I wasn’t bored with it either. The strongest part of the book was the introduction when David’s experience with cancer brought a sobering sense of clarity to the Kelly brothers’ mission and purpose, which in part, fueled the writing of this book.

Length of Read

Creative Confidence gets a 6/10 for length. The longer it takes me to read a book, the higher it scores in this category. This book is a pretty quick read. I did however put it down for a couple of weeks. I blame the break on it not being as entertaining as it could have been. However, when I did pick it back up, I read large chunks of it quite quickly. I estimate my total time reading this book to be around 6 or 7 hours maximum.

Inspiration

7/10 for inspiration. This is due to the concrete and simple stories supplied by the authors that prove the power of unleashing and harnessing creative confidence. It’s not an abstract phenomena that needs to be ‘willed into existence’, but a tool that’s both fun and challenging to use. I felt inspired to examine and write about numerous ideas as they struck me during my reading of Creative Confidence.

Final Thoughts

Creative Confidence isn’t for designers, but everyone who wants to learn to think differently and gain an edge over their old way of problem solving or their competition if they’re in a business setting. The authors are no-nonsense creatives who understand the psychology of collaboration and groups in a professional environment and make the benefits of having creative confidence clear. A student in any design discipline or young professional will likely feel inspired to challenge the status quo and workplace conventions after reading this book. Anyone in a managerial role will likely find a nugget or two of useful approaches to the challenges they regularly face.

The Verdict

Buy and read it.
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Top reviews from other countries

Jack Redley
5.0 out of 5 stars Unlock and draw on more of the creative potential! YES!
Reviewed in the United Kingdom 🇬🇧 on January 21, 2020
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Jack Redley
5.0 out of 5 stars Unlock and draw on more of the creative potential! YES!
Reviewed in the United Kingdom 🇬🇧 on January 21, 2020
Insanely useful book to give you the boost you need creatively. I'm a graphic designer at the start of my career and sometimes, I go on social media or pinterest and I just think 'What's the point?' Everyone is producing such incredible work and I'm there still watching tutorials about how to use Illustrator let alone After Effects, Premiere Pro and everything else. However, I got a huge lift when reading this book - it teaches you that your creativity is not limited by anything apart from you. You just need to be disciplined enough to practice consistently and stubborn enough to not give up.

It also teaches you practical methods to induce creative thinking when stuck on projects.

Insane book. Loved it so much I actually did a Youtube video all about it:

https://www.youtube.com/watch?v=EVdxXdH3AfI&t=248s

Hope the book helps you as much as it did for me!
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9 people found this helpful
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CM
2.0 out of 5 stars I found this incredibly corporate and dull. In particular the constant mention of his company ...
Reviewed in the United Kingdom 🇬🇧 on September 8, 2017
21 people found this helpful
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Amazon Customer
5.0 out of 5 stars The first book you should read to find out about design thinking
Reviewed in the United Kingdom 🇬🇧 on January 12, 2019
3 people found this helpful
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@georgiana.hello
5.0 out of 5 stars I enjoyed the book so much that I am thinking to ...
Reviewed in the United Kingdom 🇬🇧 on April 18, 2018
Amazon Customer
5.0 out of 5 stars A go to book when you have a creative block
Reviewed in the United Kingdom 🇬🇧 on November 8, 2019
2 people found this helpful
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