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Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Hardcover – March 5, 2013
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Nussbaum, teacher, journalist, and editor, began covering design and innovation in the 1990s and indicates he and others in the first decade of the twentieth century moved beyond “design thinking” to explore creativity. Listening to his students prompted him to consider creativity “as something you might train for, as a skill that could be accessed.” Advising the need for “a new way of thinking, communicating, and creating,” the author offers “Five Competencies of Creative Intelligence,” which include “Knowledge Mining,” or using our own experiences and aspirations to envision new companies and technologies; “Framing,” or being aware of our own view of the world so that we can compare it to the views of others; and “Playing,” because Nussbaum suggests a playful mindset leads to a willingness to take risks, explore more options, and navigate through uncertainty without fearing failure. He concludes, “The biggest challenge we face is our own fear of creativity . . . . We can all be creative.” Thought-provoking insight on the important topic of creativity. --Mary Whaley
“Bruce Nussbaum demystifies one of the most important initiatives of our time -- unlocking the creativity within ourselves and our organizations.” (David Kelley, Founder of IDEO and the Stanford d.school)
“An intriguing mixture of challenging ideas and Utopian solutions to the broader issues regarding social welfare currently under debate.” (Kirkus Reviews)
“Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way.” (Richard Florida, Professor, University of Toronto and NYU and Senior Editor, The Atlantic)
“Bruce Nussbaum is one of America’s most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives.” (Daniel H. Pink, author of To Sell is Human, Drive, and A Whole New Mind)
“In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization.” (Beth Comstock, SVP, Chief Marketing Officer, GE)
“This is a refreshing, informative, and groundbreaking new work that has implications for every level of the business arena.” (Publishers Weekly)
“Thought-provoking insight on the important topic of creativity.” (Booklist)
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I bought this book as a part of my branding graduate program reading, but it has turned out to be a keeper for future references. I also had the opportunity to meet with the author, which was indeed a thought-provoking experience.