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The Creative Mindset: Mastering the Six Skills That Empower Innovation Paperback – September 29, 2020
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Frequently bought together
—Tan Le, Founder, EMOTIV
“Jeff and Staney DeGraff have written a book that will be the foundation for the prosperity of our country over the next 100 years… In the end, teaching our people the habit of creativity will change the world for the better.”
—Steve Kwast, United States Air Force Lieutenant General (Retired)
“I love that Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them. It’s inspiring and practical. “
—Mitch Jacobson, Executive Director, Austin Technology incubator, UT Blackstone LaunchPad, University of Texas at Austin
About the Author
- Publisher : Berrett-Koehler Publishers (September 29, 2020)
- Language : English
- Paperback : 168 pages
- ISBN-10 : 1523090154
- ISBN-13 : 978-1523090150
- Item Weight : 10.4 ounces
- Dimensions : 5.5 x 0.58 x 8.5 inches
- Best Sellers Rank: #623,823 in Books (See Top 100 in Books)
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Here – these focus words comprise the techniques authors Jeff DeGraff and Staney DeGraff promote, explain, and use to teach readers to develop a creative mindset and make habits our of a variety of practices. Clarify, Replicate, Elaborate, Associate, Translate, Evaluate
I thought I knew what each of those words meant in the context of creative projects until I read the chapters. There is substance behind every one of those words; for example: ELABORATE Everyone who knows English understands that elaborate means to expand beyond what is original or intentional. Did you know there is a powerful practice called SCAMPER that can dynamically improve on elaboration of ideas? If you remember 1942 you might also know about this technique introduced by Alex Osborn. I don’t remember 1942 or Alex Osborn, but thanks to this book I now have a tool in my problem-solving kit that I wouldn’t have had otherwise.
SCAMPER teaches you to mobilize ideas and produce a variety of useful possibilities by asking six questions. What can we: Substitute? Combine? Adapt? Modify (or Magnify)? Put to other uses? Eliminate? Reverse (or Rearrange)?
Every chapter of this book has solid takeaways to bring ideas into your organization and to build creativity into your processes to make them innovative than they are today. One other chapter that has definite implications is titled Translate. We understand best, we learn most when we understand the vision and internalize the purpose of a project, an initiative, an enterprise. To do this we have be able to translate the narrative in relatable, relevant terms. This is the power of story, the foundation of TRANSLATE. Behind every organization, every project, every team is a story.
“Successful innovators are masters of the TRANSLATE skill. Their ideas and visions
become recognizable stories that inspire, attract, and unify others.”
This book is a must have for anyone who needs to attract, inspire, and unify others.
Doing the unexpected with innovation and creativity is where so many technologies, products, and work styles have originated. Often, the results of creativity and innovation are not intentional. They just happen.
Jeff and Staney Degraff’s new book The Creative Mindset – Mastering the Six Skills that Empower Innovation introduces us to how to jump-start innovation along with creativity in your employees and how to push it throughout the entire company. As leaders, we must harness the creativity of our teams by inviting them to speak up, take risks, and be involved in innovative initiatives.
The Creative Mindset shares six creative thinking skills for teams. They are easy to understand, commit to, and put into practice. The key is to understanding creativity is coming up with a great idea and motivating others to join.
Here are the six essential Creative Thinking Skills, CREATE, that can be mastered and used.
1. Clarify: Understanding and communicating the challenge at hand
2. Replicate: Mimic and reapply new ideas
3. Elaborate: Add new alternative ideas and adding depth
4. Associate: Connect ideas with analogies to help others understand a concept and where we are headed
5. Translate: Stories are priceless and help drive ideas home. Create stories from ideas
6. Evaluate: Constantly and consistently select the best ideas so they fit team expectations and everyone is on the same page.
The Degraff’s do an outstanding job of clarifying the six pieces of CREATE. They offer stories, real business situations, and worksheets for the reader to understand concepts and put them into play. Each of the six variables are reinforced with a “practice” including techniques, charts, and visuals. Better yet, they challenge us to engage with a “now it’s your turn” opportunity. Using these tools alone bring all the CREATE concepts together for practical use.
We all have a creative mindset; we just need to activate it. It is simply a state of mind and a new manner of consistent thinking. The process transforms an idea into something more impactful, useful, and innovative. As a creative leader, you will find yourself hungry for change, in tune with client needs and thoughts; feel globally integrated, disruptive for positive change, and being genuine, not just generous.
We live in a fast-paced global marketplace. As leaders, we have a responsibility to reject boundaries and old ways of doing business. To thrive we need to change our mindset and of those, we lead. Creativity and innovation can be learned. It is up to you how you are going to infuse it throughout your organization. The Creative Mindset is a great source to explore the possibilities.
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Reviewed in India on November 13, 2020