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Creative Mischief Paperback – December 1, 2009
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DAVE TROTT is not only a brilliant advertising copywriter, but a great team leader. He now shares his thoughts about how you do advertising and run departments. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius. --The Sunday Times London
About the Author
Dave Trott got a Rockefeller Scholarship to go to art school in New York. There he discovered advertising that was changing the way companies talked to consumers. He trained on Madison Avenue at the end of the Mad Men era, when the three-martini lunch and golf course advertising was for dinosaurs, and the creative revolution was just starting. After 4 years, to avoid getting drafted for Vietnam, Dave came back to London. He spent ten years at BMP working with, and learning from, the legendary John Webster. Some of the advertising he worked on was: Ernie the Milkman for Unigate. Lipsmackinthirstquenchinacetastingmotivatinggoodbuzzinhighwalkingfasttalkingcoollivinever givincoolfizzinPepsi. Gercha with Chas & Dave. He left to open one of the most influential and anti-establishment agencies of the 1980s: GGT - an agency that produced: Hello Tosh Gotta Toshiba ; Aristonandonandonandon (quoted in a speech by Margaret Thatcher); the Lurpak Butter Man; Red Rock Cider with Leslie Nielsen; You can break a brolley but you can t K-nacker a K-nirps ; the LWT poster campaign that received death threats from the followers of Ayatollah Khomeini; the Cadburys poster campaign that caused Indians to threaten to burn their factories; the London Dockland s campaign that the Kray brothers objected to; the LWT poster that an Arsenal manager claims got him the sack; the Sekonda campaign that ended up on the front page of The Sun; the Walkers Poppadum ad that the Daily Mail labelled racist; the Holsten Pils campaign featuring Griff Rhys Jones and dead Hollywood film stars; and a controversial multi-media campaign, made entirely for free, that helped get the Third World Debt discussed by the world s governments. Dave Trott has worked with Benny Hill, Ian Dury, Ken Livingstone, Spike Milligan, Alan Sugar, Bob Geldof, Stephen Hawking, Peter Cook, Ridley and Tony Scott, Hugh Hudson, and Alan Parker. Since the mid-seventies Dave has trained generations of creative directors working and winning awards in advertising today. Apart from advertising, his interests are art, philosophy, football, and creativity in general.
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Top Customer Reviews
Wait time was around 5 weeks to arrive in NZ so I did what any sane person would do...I ordered the book but then created a 2nd account on a UK Amazon store JUST so I could get his latest book on kindle...that's how good his stuff is (And possibly an example of his Creative Thinking on me the reader...)
I first read predatory thinking at the airport in Auckland International
The flight was delayed by 3 hours and I couldn't have been happier as I sat and turned the pages of this gem I had stumbled upon....
Yesterday I decided to see what else Dave had written and bought them all within 5 minutes (I started and finished this book in an afternoon!)
Dave writes with a flow and story I can only hope to achieve
As an "ad man" most people think you need to understand "the rules" and it's true to a degree.... But more importantly you need to understand humans and it's clear Dave does
His observations and anecdotes will have you turning pages and grinning ear to ear
I look forward to your latest book arriving in the post box!
Dave works in advertising, but this book is far from being ABOUT advertising... there's lessons and fresh out-of-the-box thinking in this book which can be applied on any other field of work and walks of life.