- Paperback: 410 pages
- Publisher: Focal Press; 1 edition (September 18, 2010)
- Language: English
- ISBN-10: 0240814193
- ISBN-13: 978-0240814193
- Product Dimensions: 7.4 x 0.9 x 9.6 inches
- Shipping Weight: 2.5 pounds (View shipping rates and policies)
- Average Customer Review: 18 customer reviews
- Amazon Best Sellers Rank: #764,100 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
"In their book Creative Motion Graphic Titling for Film, Video and the Web, Braha and Byrne, both successful motion graphics artists and educators, treat titles as part of the greater story telling process. Their approach to title design is logical and intuitive; by first laying out the role of titles, they explore the history of title design and provide aesthetic context to design choices. This well laid-out text guides the reader in creating graphics according to current trends and professional practice. Creative Motion Graphics Titling for Film, Video and the Web is a must-read for anyone who wants to hone their digital design skills!" - Andrea Moore Paldy, co-author, Exploring Motion Graphics
?"Yael and Bill demystify and bridge the gap of motion graphics for ALL. They bring together a practical blend of the current best practices and techniques, wrap them in a fun and well-told historical context, and give us simple steps that make it easy to comprehend the ever-evolving digital landscape." - M W Leifer, CEO & Cultural Anthropologist, guerilla PR
"Having been a huge fan of movie titles and graphics since I was very young, this book instantly stirred my imagination, and will now inform the way I see everything that involves fonts, titles, or motion graphic design. The examples and tutorials are extremely useful, and the depth of history provided is a testament to the skill and experience of the book's authors. I'm confident this book is destined to become a must-have reference for professional designers, students, and enthusiasts alike. I know my copy will never be far from hand, with lot's of notes in the margins." - Spencer Nilsen, President & Creative Director, Ex'pression College for Digital Arts
"Unequivocal "ABC's" of title sequence design. Thorough and detailed, with revealing discussions by industry leading pundits." - John Schroeder, Art Director, Comcast Sportsnet California
"Easily one of the best books I've read thus far, Creative Motion Graphic Titling is very informative and, quite simply, a fantastic read. Even if you do not have an interest in title design, as digital artists there is alot that can be gained from this particular book. In fact, I found this book to be quite unique, not only by its very topic, but in what it contains in support of the topic."--Renderosity.com
From the Back Cover
Captivate your audience and enhance your storytelling with this tutorial based 4-color book, featuring dozens of solutions to your titling needs. Case studies and interviews with the pros lend cutting insight and lessons learned that will have you creating inspired title sequences in no time.
The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence.
Chapters on the essentials of typography, history of title sequences, color, lighting and cinematography, teach you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage. Learn the theories, and then use the tutorials to put them into practice.
Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included three titling chapters from other Focal Press books, with specific instructions on titling within certain software applications.
*Dozens of step-by-step tutorials allow you to produce creative, professional-standard title sequences for video and web media projects *Provides essential lessons on using sound in titles, editing titles, as well as effective use of typography *Included DVD provides project files and sample clips to work with, to master the skills from the book
Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com
Top customer reviews
a) Are you looking for a book with step-by-step instructions on how to create similar titling like what you see from the big budget films?
b) You are looking for a titling book that goes into the concept of titling, how its been used throughout history, today and giving examples of the traditional and non-traditional methods of accomplishing them?
If you are the latter, then this book is for you! If you are for the former, there are books out there that really get into the nitty gritty for motion graphics for specific software.
As I was reading this book, thoughts that went into my head was, how awesome this book would be if it was used in an academic setting of maybe not so much of how to create them but learning the basics of how titling is applied to films in the past and today and also ideas and mistakes that people can make.
I enjoyed the presentation by Braha and Byrne and the ideas of how some of the titles were created for awesome films that I have enjoyed and were presented in this book.
In this book, you will find case studies by Yu+co's Synderela Peng creating the titles for "Sympathy for Lady Vengeance and the challenges they faced, one of my favorite studios in creation of titling is MK12 and discussing the titling creation of "Quantum of Solace", "The Kite Runner" and my favorite..."Stranger than Fiction" and many more case studies. And along with case studies are also interviews with professionals in the industry.
The book is broken down to the following chapters:
CHAPTER 1: Title Sequence Function with Form - Learning about Title Sequence Style, Integration and Transitions, Opening and Closing Titles and more.
CHAPTER 2: A Brief History of Title Sequences - Learning a little about title sequencing from classic films such as "North by Northwest", "Dr. Strangelove", etc.
CHAPTER 3: The Essentials of Typography and Time - Moving Type, Types of Type, Readability, etc.
CHAPTER 4: Lights, Color and Clarity: Preparing Your Titles - Using Photoshop, Choosing between Raster and Vector, Understanding Color, etc.
CHAPTER 5: Importing Text and Other Files Into After Effects
CHAPTER 6: Title Sequences in Production: The Camera and the Edit
CHAPTER 7: Sound in Movie Titles
CHAPTER 8: Essential Techniques - Featuring tutorials (Basic).
CHAPTER 9: Famous Movie Title Techniques - Sopranos, Star Wars, Se7en, Saw, The Matrix, The Dawn of the Dead, Lost, Spider-Man, etc. examples.
CHAPTER 10: Completing the Creative Process - Planning, Timing, Workflow, etc.
Also, included is a CD which include completed tutorial examples (featured in .mov format) and project elements and files to experiment.
Overall, I felt that "Creative Motion Graphic Titling for Film, Video & The Web" was a very good book and that is to introduce people to various styles of titling. For me, I own hundreds of films on Blu-ray and thousands on DVD and each time I find a special feature that goes into titling, for me, I'm always wanting to know the idea, the concept and the challenges that these studios had in creating these titles. And I found it pretty cool that Yael Braha and Bill Byrne actually had similar taste of the titles that I enjoy and did interviews and case studies with these studios.
While a book that does cover the basics, for those who want more of the basics of the actual program, there are parts of the book that assume you are Adobe proficient. If you are, this book will be easy to follow but if you aren't and have no idea what Photoshop or Illustrator is, let alone what is Adobe Premiere and what is Final Cut Pro and don't know what "font" or "typeface" is, I recommend experimenting via Adobe's "Classroom in a Book" or other books that go into the early basics of terminology and function of the software.
And then you can jump into this book and if you want to learn how to create basic titles or something similar to "The Matrix", "Star Wars" or "Lost", then you can jump into this book.
In fact, even for those who are just wanting to know about one's career in creating graphic titles, this book works as well because there are case studies, interviews that go into that as well.
This is one of those books that will be subjective to what one wants to learn and for me, I was not looking for a step-by-step how-to book. There are other books that do a great job of focusing on the software. I was looking for more of the creative side of creating titling and hoping to learn from various professionals in the industry of their approach to titling for films that I love and you get some of that in this book but also get a little of the how-to's as well.
So, if what I described in this book is what you're looking for...then by all means, give it a try!
I like this book alot. I'm very glad that I got it, and it has given me lots of ideas for how to make my film titles better. I highly recommend it.
I, myself, have more recently developed a keen interest in motion graphics and the programs that have become industry standard for this type of work, mainly Adobe's After Effects. So, when I found out about the book Creative Motion Graphic Titling, I had to give it a look. Easily one of the best books I've read thus far, Creative Motion Graphic Titling is very informative and, quite simply, a fantastic read.
Even if you do not have an interest in title design, as digital artists there is alot that can be gained from this particular book. In fact, I found this book to be quite unique, not only by its very topic, but in what it contains in support of the topic. This book is part history lesson: exploring the beginnings of typography and title design, and further, the psychology of type and color. This book is also packed with tutorials, which I'll explain in a moment. The rest of the information in this book is in the form of case studies and interviews with professionals in the industry, providing a more solid understanding of title design, and further, how to connect your work with your intended audience. History, tutorials, and real-world know-how. A wonderful combination for a book, indeed.
The tutorials in Creative Motion Graphic Titling are outstanding and show very plainly how to create effects based on many popular title sequences many know from film and television. Some examples of this are tutorials on creating a Sopranos-style wipe, the Dawn of the Dead blood-splatter type, the raining characters type in The Matrix, and creating the classic look of the sequence used in the movie Se7en. The tutorials are shown in Adobe After Effects and Apple Motion, but there are also some words on working with type in Flash, Photoshop, and Illustrator, and also on creating your own fonts. However, regardless of what programs you have in your arsenal, you are sure to learn a great deal, or perhaps even get inspired to look into other programs.
Here is a look at the chapters in Creative Motion Graphic Titling, so you have an idea of how the book is organized:
Title Sequences - Function with Form
A Brief History of Title Sequences
The Essentials of Typography and Time
Lights, Color, and Clarity - Preparing Your Titles
Importing Text and Other Files Into After Effects
Title Sequences in Production - The Camera and the Edit
Sound in Movie Titles
Famous Movie Title Techniques
Completing the Creative Process
There is a DVD that accompanies this book, which includes sample clips and project files to accompany the tutorials. There are also 3 select chapters on titling, collected from other Focal Press books as an added bonus.
The authors of Creative Motion Graphic Titling, Bill Byrne and Yael Braha, are professionals in their own right, and do a wondeful job of authoring this book. Bill Byrne is a Professor of design and animation at the Art Institute of Austin, Texas, and is also a multimedia artist and editor for film and television. Yael Braha is the Director of Motion Graphics Design Program at Ex'pression College for Digital Arts, where she teaches Title Design, Advertising, and Music Video classes.
Creative Motion Graphic Titling introduces readers to the function and form of title design, while also explaining what works, what doesn't, what to shoot for and what to avoid. In a nutshell, Creative Motion Graphic Titling is not only a great learning aid, but also a fantastic reference you'll want to have on your bookshelf. I highly recommend picking up a copy of Creative Motion Graphic Titling, whether you have an interest in title design or not. There is just so much great information in the pages within that can be applied in many areas of digital art. And honestly, I can guarantee that you will be paying a lot more attention to the opening titles of any movie you watch after reading this book.
Most recent customer reviews
In the long-ago era (1950s and earlier), titles and credits were...Read more