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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Hardcover – September 4, 2018

4.5 out of 5 stars 159 ratings

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Frequently bought together

  • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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  • The Design of Everyday Things: Revised and Expanded Edition
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  • Jony Ive: The Genius Behind Apple's Greatest Products
Total price: $53.43
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Editorial Reviews

Review

"I’d be interested in the behind-the-scenes story of any Apple product. But if there is one I’m most interested in, it’s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products." ―John Gruber, Daring Fireball

“Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.” ―Kim Scott, New York Times bestselling author of Radical Candor

“I’ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down.” ―Adam Lashinsky, New York Times bestselling author of Inside Apple

“Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems―and biggest risks―of the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken’s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.” ―Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple

“If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process―from generating ideas to doing a demo for Steve Jobs.” ―Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)

About the Author

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Francisco, California with his wife.

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
159 customer ratings
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Reviewed in the United States on September 6, 2018
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Reviewed in the United States on September 10, 2018
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Reviewed in the United States on October 19, 2018
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Reviewed in the United States on September 9, 2018
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Reviewed in the United States on January 15, 2019
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Top international reviews

P. Black
2.0 out of 5 stars Dull, plodding and ultimately disappointing
Reviewed in the United Kingdom on September 15, 2018
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M. Tendler
5.0 out of 5 stars Thoroughly enjoyable
Reviewed in the United Kingdom on December 14, 2018
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LucaPasqualotti
2.0 out of 5 stars Limited insight identified
Reviewed in the United Kingdom on April 1, 2019
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Nick
2.0 out of 5 stars Steve is my pal
Reviewed in the United Kingdom on November 9, 2018
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N. Smith
5.0 out of 5 stars Fantastic read!
Reviewed in the United Kingdom on November 4, 2018
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Claudiu Cioba
5.0 out of 5 stars Insightful look into Apple's work process
Reviewed in the United Kingdom on October 12, 2018
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Matt Johnston
5.0 out of 5 stars Touching and affectionate expose of Apples design process
Reviewed in the United Kingdom on September 11, 2018
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Nitin Bhandarkar
3.0 out of 5 stars Good
Reviewed in India on October 3, 2019
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Michele Predieri
5.0 out of 5 stars Apple come non ve l'aspettate
Reviewed in Italy on February 8, 2019
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Cliente de Amazon
5.0 out of 5 stars Una radiografía del proceso creativo interno de Apple.
Reviewed in Mexico on October 10, 2018
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Pramod Srivastava
5.0 out of 5 stars Great read
Reviewed in Germany on October 28, 2018
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drh
4.0 out of 5 stars Entertaining look into the design and development process at Apple
Reviewed in Canada on September 14, 2018
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Frank M
5.0 out of 5 stars A great book about effective product development ... and a very different book about Apple
Reviewed in Australia on October 27, 2018
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R. Khoo
4.0 out of 5 stars An introduction to the Apple Dev process during the iPhone era.
Reviewed in Canada on September 27, 2019
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Gianluca Panetta
5.0 out of 5 stars Gutes Buch, schlechtes Cover
Reviewed in Germany on April 30, 2019
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