Creative Strategy and the Business of Design Kindle Edition
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"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“Creatives are often pigeonholed by our industry as just “artists”. But not if we all read this book. Finally there’s an in depth guide to help designers, copywriters and others infuse strategic business thinking into every piece of creative work” Pete Barry, Creative Director and Author of The Advertising Concept Book
"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." Glenford Laughton
About the Author
- File size : 5387 KB
- Publication date : June 14, 2016
- Print length : 210 pages
- Publisher : HOW Books (June 14, 2016)
- Word Wise : Not Enabled
- Language: : English
- X-Ray : Not Enabled
- ASIN : B01HH2TGDA
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- Lending : Not Enabled
- Best Sellers Rank: #124,180 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Having worked as an in-house graphic designer over two years, I heard these four words all too many times: “Just Make It Pretty”. Although I knew my team and I had the same goals for our clients and our company--the concepts, language and jargon of business always intimidated me. To boot, there was always a lack of understanding on both sides of our team. Yet over time, I’d always wonder why I was not part of any strategy meetings, or only get pulled in at the end of them--to take orders and push pixels.
CBSD is an essential resource for creatives, creative entrepreneurs, and creative teams, teaching you the language, framework, and tools you’ll need for your business as well as devising and implementing successful strategies and strategic thinking. Davis’s work is thorough and in-depth, yet his approach and writing style is down-to-earth. This book is packed with insights, references, resources, examples, personal anecdotes--including gems from Davis’s mentors, peers, and students. Or you can train in slaying your creative career dragons by taking on and tackling the number of exercises and projects to reinforce the powerful framework of creative strategy.
CSBD offers a series of frameworks and processes to help creative professionals produce insight-driven, strategically sound campaigns while knowing how to pre-set and deliver against numerical campaign benchmarks - which is what clients are ultimately most concerned about. The book really does offer a wealth of content that delivers on its premise - helping the reader "think how they think to do what we do." As an added treat, Douglas' writing style weaves in a number of anecdotes and "war stories", making CSBD feel less textbook, despite the trove of functional guidance within its pages.
I highly recommend CSBD to any junior creative professional who's curious to learn how to simultaneously approach the design and business side of working with clients, and any mid-level/senior looking to refine and polish how they work with creatives and designers.
Top reviews from other countries
The author is undoubtedly experienced and knowledgeable, but I found this book a real slog. I would go as far as to say that it felt rushed, and lacked any substantial depth beyond that which would enlighten a novice.
I continually found myself re-reading sentences to try and make sense of what was being said, even though I've been exposed to some of these concepts before. The few, small sections written by Douglas's colleagues offered a welcome break from the author's writing but were far too short to be useful.
Upon finishing I was left frustrated by the repetition, and the way potentially interesting topics were clumsily discussed and laced with jargon — it's not that you won't understand the jargon, it's that there are far more intuitive and palatable ways to explain things.
I'm not saying you shouldn't read this book, it means well, but the journey left me exhausted and uninspired, a stark contrast to the way it felt hearing the author speak.
Make sure to read the 'Look Inside' preview before making up your own mind.
The amount of knowledge crammed into these pages is astounding, everything from business term definitions, business models, best practices for process and a wealth of other tricks and tips. They are all presented in an approachable and engaging way, supported with articles from Douglas' peers.
I've been frantically scribbling down notes whilst reading, and I can't wait to start applying these principles to my own working practices. After reading this book, you will never look at Creative Strategy or the Business of Design in the same way!
This book is a gem. Very well written and entertaining too.
I will have to buy many more copies as gifts to my creative tribe.