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Creative Strategy and the Business of Design by [Douglas Davis]

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Creative Strategy and the Business of Design Kindle Edition

4.6 out of 5 stars 241 ratings

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Length: 210 pages Enhanced Typesetting: Enabled Page Flip: Enabled
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Editorial Reviews

Review

"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." Jacob Cass, Brand Identity Consultant and Founder of Just Creative

"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Creatives are often pigeonholed by our industry as just “artists”. But not if we all read this book. Finally there’s an in depth guide to help designers, copywriters and others infuse strategic business thinking into every piece of creative work” Pete Barry, Creative Director and Author of The Advertising Concept Book

"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." Glenford Laughton

About the Author

Douglas Davis enjoys being one of the variety of voices needed both in front of and behind the concept, strategy, or execution. He is the principal of The Davis Group LLC and an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. In addition to client work, Douglas contributes to HOW University and the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). Douglas holds a BA in graphic design from Hampton University, an MS in communications design from Pratt Institute, and an MS in integrated marketing from New York University.
--This text refers to an alternate kindle_edition edition.

Product details

  • File size : 5387 KB
  • Publication date : June 14, 2016
  • Print length : 210 pages
  • Publisher : HOW Books (June 14, 2016)
  • Word Wise : Not Enabled
  • Language: : English
  • X-Ray : Not Enabled
  • ASIN : B01HH2TGDA
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 241 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
241 global ratings
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Top reviews from the United States

Reviewed in the United States on October 26, 2017
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Reviewed in the United States on July 17, 2018
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4 people found this helpful
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Reviewed in the United States on April 26, 2019
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Reviewed in the United States on September 13, 2018
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Reviewed in the United States on April 6, 2020
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Reviewed in the United States on March 2, 2020
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Reviewed in the United States on September 10, 2018
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Top reviews from other countries

TK
3.0 out of 5 stars Knowledgeable author but a disappointing read.
Reviewed in the United Kingdom on January 26, 2019
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3 people found this helpful
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Deanoj312
5.0 out of 5 stars If you are a creative professional, you must get this book!
Reviewed in the United Kingdom on November 10, 2018
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2 people found this helpful
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Amazon Customer
5.0 out of 5 stars Fantastic book
Reviewed in the United Kingdom on May 26, 2019
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Fadema
5.0 out of 5 stars Think like them!
Reviewed in the United Kingdom on February 27, 2019
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Amazon Customer
5.0 out of 5 stars A very important book about anyone in the creative BUSINESS
Reviewed in the United Kingdom on June 16, 2019
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