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Creative Strategy and the Business of Design by [Davis, Douglas]
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Creative Strategy and the Business of Design Kindle Edition

4.9 out of 5 stars 36 customer reviews

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Length: 210 pages Enhanced Typesetting: Enabled Page Flip: Enabled

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Editorial Reviews

Review

"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." Jacob Cass, Brand Identity Consultant and Founder of Just Creative

"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Creatives are often pigeonholed by our industry as just “artists”. But not if we all read this book. Finally there’s an in depth guide to help designers, copywriters and others infuse strategic business thinking into every piece of creative work” Pete Barry, Creative Director and Author of The Advertising Concept Book

"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." Glenford Laughton

About the Author

Douglas Davis enjoys being one of the variety of voices needed both in front of and behind the concept, strategy, or execution. He is the principal of The Davis Group LLC and an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. In addition to client work, Douglas contributes to HOW University and the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). Douglas holds a BA in graphic design from Hampton University, an MS in communications design from Pratt Institute, and an MS in integrated marketing from New York University.

Product details

  • File Size: 5387 KB
  • Print Length: 210 pages
  • Publisher: HOW Books (June 14, 2016)
  • Publication Date: June 14, 2016
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B01HH2TGDA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #183,557 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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