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Creative Strategy and the Business of Design Paperback – June 14, 2016

4.6 out of 5 stars 452 ratings

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Editorial Reviews

Review

"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource."

—Jacob Cass, Brand Identity Consultant and Founder of Just Creative
 

“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.”

—The Huffington Post

About the Author

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.
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Product details

  • ASIN ‏ : ‎ 1440341559
  • Publisher ‏ : ‎ HOW Books (June 14, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 9781440341557
  • ISBN-13 ‏ : ‎ 978-1440341557
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.6 x 9 inches
  • Customer Reviews:
    4.6 out of 5 stars 452 ratings

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Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of strategy, integrated marketing, and art direction is what Douglas brings into the boardroom or classroom. In his first book, “Creative Strategy and the Business of Design,” Douglas uses the day he stumbled into a strategy meeting as the starting point for this guide to integrating strategy into design execution.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
452 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on February 6, 2023
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5.0 out of 5 stars Great Read
Reviewed in the United States 🇺🇸 on February 6, 2023
Amazing read, Douglas is helping me see the business side of Art. I recently starting designing for corporate and commercial businesses and his insight is very helpful.

My take away is “research is your best friend”. It helps you have awareness while building yourself, your brand, and improving work for clients.
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Reviewed in the United States 🇺🇸 on January 24, 2023
Reviewed in the United States 🇺🇸 on August 27, 2022
Reviewed in the United States 🇺🇸 on November 28, 2022
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Reviewed in the United States 🇺🇸 on April 26, 2019
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5.0 out of 5 stars Go beyond “Just Make it Pretty” and Slay your Dragons
Reviewed in the United States 🇺🇸 on April 26, 2019
I only wish I came across Creative Strategy and the Business of Design and Douglas Davis’s important work sooner. His point of view and what CSBD teaches not only educates, but elevates our design community. I’d first come across Douglas Davis on The Futur podcast, and knew right away I had to pick up this book--I was not disappointed. Since then, I’ve not only been able to transform my perspective of design, but also my approach to creativity and design as well. By coincidence, I’d recently been able to connect with Douglas through his work with AIGA, and I am now growing my side hustle in design to include branding and brand strategy.

Having worked as an in-house graphic designer over two years, I heard these four words all too many times: “Just Make It Pretty”. Although I knew my team and I had the same goals for our clients and our company--the concepts, language and jargon of business always intimidated me. To boot, there was always a lack of understanding on both sides of our team. Yet over time, I’d always wonder why I was not part of any strategy meetings, or only get pulled in at the end of them--to take orders and push pixels.

CBSD is an essential resource for creatives, creative entrepreneurs, and creative teams, teaching you the language, framework, and tools you’ll need for your business as well as devising and implementing successful strategies and strategic thinking. Davis’s work is thorough and in-depth, yet his approach and writing style is down-to-earth. This book is packed with insights, references, resources, examples, personal anecdotes--including gems from Davis’s mentors, peers, and students. Or you can train in slaying your creative career dragons by taking on and tackling the number of exercises and projects to reinforce the powerful framework of creative strategy.
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4 people found this helpful
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Reviewed in the United States 🇺🇸 on September 13, 2018
8 people found this helpful
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Reviewed in the United States 🇺🇸 on May 22, 2021
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Reviewed in the United States 🇺🇸 on April 6, 2020
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Top reviews from other countries

TK
3.0 out of 5 stars Knowledgeable author but a disappointing read.
Reviewed in the United Kingdom 🇬🇧 on January 27, 2019
3 people found this helpful
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Little Grebs
1.0 out of 5 stars The author spent too much time on the design of the book
Reviewed in the United Kingdom 🇬🇧 on December 14, 2020
Deanoj312
5.0 out of 5 stars If you are a creative professional, you must get this book!
Reviewed in the United Kingdom 🇬🇧 on November 10, 2018
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Deanoj312
5.0 out of 5 stars If you are a creative professional, you must get this book!
Reviewed in the United Kingdom 🇬🇧 on November 10, 2018
After watching an interview with Douglas Davis on The Futur’s YouTube channel, I knew I had to get this book.

The amount of knowledge crammed into these pages is astounding, everything from business term definitions, business models, best practices for process and a wealth of other tricks and tips. They are all presented in an approachable and engaging way, supported with articles from Douglas' peers.

I've been frantically scribbling down notes whilst reading, and I can't wait to start applying these principles to my own working practices. After reading this book, you will never look at Creative Strategy or the Business of Design in the same way!
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Amazon Customer
5.0 out of 5 stars Fantastic book
Reviewed in the United Kingdom 🇬🇧 on May 26, 2019
One person found this helpful
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Amazon Customer
5.0 out of 5 stars A very important book about anyone in the creative BUSINESS
Reviewed in the United Kingdom 🇬🇧 on June 16, 2019
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