Amazing read, Douglas is helping me see the business side of Art. I recently starting designing for corporate and commercial businesses and his insight is very helpful.
My take away is “research is your best friend”. It helps you have awareness while building yourself, your brand, and improving work for clients.
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Amazing read, Douglas is helping me see the business side of Art. I recently starting designing for corporate and commercial businesses and his insight is very helpful.My take away is “research is your best friend”. It helps you have awareness while building yourself, your brand, and improving work for clients.
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Top reviews from the United States
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Reviewed in the United States 🇺🇸 on February 6, 2023
Amazing read, Douglas is helping me see the business side of Art. I recently starting designing for corporate and commercial businesses and his insight is very helpful.
My take away is “research is your best friend”. It helps you have awareness while building yourself, your brand, and improving work for clients.
My take away is “research is your best friend”. It helps you have awareness while building yourself, your brand, and improving work for clients.
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Reviewed in the United States 🇺🇸 on January 24, 2023
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Reviewed in the United States 🇺🇸 on November 28, 2022
Reviewed in the United States 🇺🇸 on April 26, 2019
Having worked as an in-house graphic designer over two years, I heard these four words all too many times: “Just Make It Pretty”. Although I knew my team and I had the same goals for our clients and our company--the concepts, language and jargon of business always intimidated me. To boot, there was always a lack of understanding on both sides of our team. Yet over time, I’d always wonder why I was not part of any strategy meetings, or only get pulled in at the end of them--to take orders and push pixels.
CBSD is an essential resource for creatives, creative entrepreneurs, and creative teams, teaching you the language, framework, and tools you’ll need for your business as well as devising and implementing successful strategies and strategic thinking. Davis’s work is thorough and in-depth, yet his approach and writing style is down-to-earth. This book is packed with insights, references, resources, examples, personal anecdotes--including gems from Davis’s mentors, peers, and students. Or you can train in slaying your creative career dragons by taking on and tackling the number of exercises and projects to reinforce the powerful framework of creative strategy.
Go beyond “Just Make it Pretty” and Slay your Dragons
Reviewed in the United States 🇺🇸 on April 26, 2019
I only wish I came across Creative Strategy and the Business of Design and Douglas Davis’s important work sooner. His point of view and what CSBD teaches not only educates, but elevates our design community. I’d first come across Douglas Davis on The Futur podcast, and knew right away I had to pick up this book--I was not disappointed. Since then, I’ve not only been able to transform my perspective of design, but also my approach to creativity and design as well. By coincidence, I’d recently been able to connect with Douglas through his work with AIGA, and I am now growing my side hustle in design to include branding and brand strategy.Reviewed in the United States 🇺🇸 on April 26, 2019
Having worked as an in-house graphic designer over two years, I heard these four words all too many times: “Just Make It Pretty”. Although I knew my team and I had the same goals for our clients and our company--the concepts, language and jargon of business always intimidated me. To boot, there was always a lack of understanding on both sides of our team. Yet over time, I’d always wonder why I was not part of any strategy meetings, or only get pulled in at the end of them--to take orders and push pixels.
CBSD is an essential resource for creatives, creative entrepreneurs, and creative teams, teaching you the language, framework, and tools you’ll need for your business as well as devising and implementing successful strategies and strategic thinking. Davis’s work is thorough and in-depth, yet his approach and writing style is down-to-earth. This book is packed with insights, references, resources, examples, personal anecdotes--including gems from Davis’s mentors, peers, and students. Or you can train in slaying your creative career dragons by taking on and tackling the number of exercises and projects to reinforce the powerful framework of creative strategy.
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Reviewed in the United States 🇺🇸 on September 13, 2018
Reviewed in the United States 🇺🇸 on May 22, 2021
Top reviews from other countries
TK
Knowledgeable author but a disappointing read.
Reviewed in the United Kingdom 🇬🇧 on January 27, 2019Little Grebs
The author spent too much time on the design of the book
Reviewed in the United Kingdom 🇬🇧 on December 14, 2020Deanoj312
If you are a creative professional, you must get this book!
Reviewed in the United Kingdom 🇬🇧 on November 10, 2018
Deanoj312
Reviewed in the United Kingdom 🇬🇧 on November 10, 2018
The amount of knowledge crammed into these pages is astounding, everything from business term definitions, business models, best practices for process and a wealth of other tricks and tips. They are all presented in an approachable and engaging way, supported with articles from Douglas' peers.
I've been frantically scribbling down notes whilst reading, and I can't wait to start applying these principles to my own working practices. After reading this book, you will never look at Creative Strategy or the Business of Design in the same way!
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Amazon Customer
A very important book about anyone in the creative BUSINESS
Reviewed in the United Kingdom 🇬🇧 on June 16, 2019
