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The Creative Thinker's Toolkit (Transcript Book) Paperback – 2014
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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According to the latest scientific research, that’s hardly the case at all. In turns out anyone can be creative. You just have to know how to think creatively. In today’s hyperactive world—where bold new challenges can seem to bring about the same stale answers—creative thinking is more important than ever. And it’s about more than just writing a novel or composing a piece of music. Creative thinking involves taking a broader, more imaginative approach to analyzing and solving the everyday challenges we all face, whether in the office or at home. By training yourself to become a more creative thinker, you can •develop and bring to fruition new answers to problems that once seemed daunting or unsolvable; •become more persuasive in how you present and sell your ideas; •avoid tired solutions in favor of novel ones with the potential for even greater success; •strengthen your ability to lead teams and organizations; and •reach new levels of satisfaction and fulfillment in your daily life.
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