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David Sherwin

Creative Workshop: 80 Challenges to Sharpen Your Design Skills Paperback – Illustrated, November 24, 2010

by David Sherwin (Author)

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Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you.

Within Creative Workshop, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.

This book also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

Print length

256 pages
Language

English
Publisher

HOW Books
Publication date

November 24, 2010
Dimensions

8 x 0.6 x 10 inches
ISBN-10

1600617972
ISBN-13

978-1600617973
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Editorial Reviews

From the Back Cover

"This book will help you connect the eye to the brain to the hand, so you won't have to search for inspiration the next time you generate a design."
--Michael Surtees, DesignNoted.com

"This book strikes me as a collection of exceedingly useful exercises; not just as a means for practice and exploration, but useful to developing designers in discovering processes that work best for them. In that regard and others, much of what is offered here will serve designers throughout their careers."
--Andy Rutledge, Principal and Chief Design Strategist at Unit Interactive

"Creativity really is mostly perspiration, but it still starts with inspiration, and with this energizing book David Sherwin provides plenty of ways to spark that next great idea. Creative Workshop gives you a toolbox of methods for everything from coming up with an idea to refining and executing it. Just like today's real world of design, the tools freely cross boundaries between graphic, product and interaction design. And because innovative ideas never happen in a vacuum, Sherwin gives each design challenge a clear goal, meaningful context, and some inspirational examples."
--Adam Richardson, Creative Director at frog design and author of Innovation X

About the Author

David Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. His first book was Creative Workshop: 80 Challenges to Sharpen Your Design Skills (HOW Books).

David is currently an Interaction Design Director at frog, a global innovation firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts. He has spoken and conducted workshops at events such as SxSW, Interaction 11, HOW Design Live, as well as at several design schools around the world. His writing has appeared in Smashing Magazine, TheAtlantic.com/Life, A List Apart, PSFK.com, HOW and many other periodicals.

He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin. In his free time, he maintains the blog ChangeOrder at changeorderblog.com.

Product details

Publisher ‏ : ‎ HOW Books; Illustrated edition (November 24, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1600617972
ISBN-13 ‏ : ‎ 978-1600617973
Item Weight ‏ : ‎ 1.71 pounds
Dimensions ‏ : ‎ 8 x 0.6 x 10 inches

Best Sellers Rank: #429,008 in Books (See Top 100 in Books)
- #357 in Popular Psychology Creativity & Genius
- #1,012 in Graphic Design Techniques
- #1,773 in Design & Decorative Arts

Customer Reviews:
620 ratings

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David Sherwin

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David Sherwin is co-founder of Ask The Sherwins, LLC with Mary Sherwin. He helps organizations develop the capabilities they need for better cross-functional teamwork, research, and design. This includes the development of bespoke training programs and toolkits, workflow and process auditing, org design, and advising on design projects that require new skills. Most recently, he's worked with Philips Oral Healthcare, Google UX Community and Culture, Eventbrite, Tipping Point Community, MetaLab Design, and Designlab Learning.

David is a former Fellow at frog, a global product strategy and design firm, where he was previously an Interaction Design Director and co-authored frog's Collective Action Toolkit. In past roles, he's led product and service design teams, including those focused on online learning through Lynda.com and LinkedIn Learning.

David's books include Turning People into Teams: Rituals and Routines that Redesign How We Work, which he co-authored with Mary Sherwin. His other books on design include the design bestseller Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers.

He is a contributor at Copenhagen Institute of Interaction Design's Summer School, on faculty at PNCA in the MFA Collaborative Design program, and he speaks and teaches regularly at corporations, nonprofit organizations, schools, and conferences worldwide.

Customer reviews

4.6 out of 5

620 global ratings

5 star		74%
4 star		15%
3 star		8%
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Madison

It's like a crossword puzzle book for artists... keeps your mind sharp! Great graduation gift for my sister!

Reviewed in the United States 🇺🇸 on April 8, 2016

Verified Purchase

I got this for my sister as a high school graduation present last May because she's now in college, majoring in graphic design. It's a really fantastic way to sharpen your creativity and graphic design perspective, both of which are important in her graphic design coursework. The challenges each center on one common theme, like using as little white space as possible, for example. I personally think it's a great way to prepare for working in the real world, where you may encounter strange requests like those in this book. By practicing these challenges, you're preparing yourself for those types of design obstacles. My sister also says the challenges are completely repeatable, especially since there are so many in this book. By the time she gets around to repeating a challenge, she's already learned so much more in her classes that she's able to come at the challenge from a totally new perspective. All in all, I'd definitely recommend this to challenge the minds of budding or even experienced graphic designers! Think of it like a crossword puzzle book for artists... keeps the mind sharp! :)

6 people found this helpful

Helpful

Reinold F.

Some useful insights in creativity work in design.

Reviewed in the United States 🇺🇸 on November 5, 2018

Verified Purchase

This is not my field of design (the book is more related to graphic design) but it had interesting tools that I can apply to my work. I got to make at last my personal logo :D!. Beyond that I read the book just making some mental resolutions of the design and comparing them to the examples developed by the participants. I have to confess many of them were quite specific and a bit boring as, then again, they are not related to my work. But I am happy to have read the whole book: it is useful.

In the visual aspect the design seems a bit dated, and I include in this appreciation the cover of the book too.

5 people found this helpful

Helpful

M. VanPutten

Listed as “like new,” yet arrived with hand written notes on multiple pages — fair/used meh quality.

Reviewed in the United States 🇺🇸 on November 1, 2021

Verified Purchase

Happy to have this book at a great price. Excited to do the design challenges. Disappointed by the dishonest description of its condition.

Helpful

William Brown

A wide variety of exercises to create a regular discipline of self-development.

Reviewed in the United States 🇺🇸 on April 3, 2018

Verified Purchase

This book is great at forcing you to move outside of the way you normally work to embrace something different. It might be helpful for designers and artists to look at this book as something that requires discipline to get the most out of it. That means you’ll have to make a commitment to working the projects and then set aside regular time in your schedule to do so. That’s not always in the wheel house of some artistic temperaments but if you make the commitment and follow through, it will be worth the effort. In fact, giving artists a foundation for regular self-development may be the best benefit of this book.

15 people found this helpful

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Charles H. Babb

Learning and Teaching

Reviewed in the United States 🇺🇸 on February 26, 2012

Verified Purchase

Creative Workshop is a good book to learn design. Furthermore, it has challenges to teach student designers. The 80 challenges not only get the design juices, but the creative juices flowing. This book is a well-designed design book. It is well crafted and shows progression from one challenge to the next challenge.

Content: 4 out of 5
The challenges are great lessons to hone design skills. The teacher's guide actually is useful for teaching. The organization of the book is an excellent design example. The only tool that I wished the book contained was "best" solutions for the design challenges. It is even useful to budding and novice designers. It also presents challenges for master designers.

Readability: 5 out of 5
This book is easy to understand. I recommend it to creatives in a variety of fields.

13 people found this helpful

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CraftyNWAGirl

Creative Workshop is AWESOME!

Reviewed in the United States 🇺🇸 on August 2, 2013

Verified Purchase

What a great book. I bought it hoping to get some PBL idea for my graphics classes and a fresh look at graphics, typography, and branding idenity. This book has it and it's appropriate for high school and beyond. I plan on working some of the exercises just to keep sharp and keep my creative juices flowing. Each project is written in a concise manner and I love the quotes. Plus, with each project/exercise you get a challenge, the author terms it "Take it Further." You won't be disappointed by this author and David Sherwin's writing style is easy and enjoyable to read. This book is a home run!!!!

3 people found this helpful

Helpful

LetuzaFlo

🙂

Reviewed in the United States 🇺🇸 on April 3, 2021

Verified Purchase

Arrived on time!!
Not that damaged.

Reviewed in the United States 🇺🇸 on June 5, 2021

Verified Purchase

Nice example

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Top reviews from other countries

S. D. Spicer

Brilliant and throughly recommended.

Reviewed in the United Kingdom 🇬🇧 on June 19, 2015

Verified Purchase

I cannot praise this book enough. Especially if you are a teacher of art and design, or a student. this book will give you plenty of exercises to think through and do - or give your students. They are graded in terms of difficulty and intellectual challenge and are useful for any level of learning.
If you are an aspiring graphic designer, try some of these do them properly, record your workings in detail in a sketchbook (Your Lecturers and often your potential employers are often MUCH more interested in your process than the final product.) and you will end up with a worthy portfolio.
If you are a teacher of graphic design, each one of these projects is a gem and will save you time and angst in developing stuff from scratch. That not to say you have to copy; I use them more for inspiration (I teach design in a large SW college) but they will get the grey matter moving and to top it all the author has written a teacher's guide that you can find on his website. Brilliant and throughly recommended.

3 people found this helpful

T S Hodgson

Better for graphic design students than artists

Reviewed in the United Kingdom 🇬🇧 on December 1, 2015

Verified Purchase

This book was not what I was expecting at all, I was going to give it just one star but if you are a graphic design student (or teacher) it will probably be right up your street, hence 3 starts. I was looking for a book that covers the fundamentals of visual composition, balance, repetition, space, rule of thirds etc and exercises to put this knowledge into practice. Instead this book contains exercises such as creating a typeface, the effect of certain changes on a pamphlet, creating a greetings card and other similar exercises but very little theory that could be applied to art work.

3 people found this helpful

Mr. Dv Radisic

Good idea

Reviewed in the United Kingdom 🇬🇧 on February 27, 2013

Verified Purchase

Every designer needs a push every now and again, sometimes we get in a design rut doing the same old same old and do not push ourselves enough to reach the next level.

This book challenges you to create new things and allows your imagination to roam free rather than being stifled by a client who has their own ideas and boundaries. This is like playtime but taken seriously can help you expand your ideas and push your designs. Some ideas are a little similar to other 30 day challenges found across the web but there is enough here to keep you active.

cc

This is a good book

Reviewed in the United Kingdom 🇬🇧 on March 18, 2015

Verified Purchase

I love this book. Have bought may design books over the years and this is the most useful. Projects to sharpen the mind and focus effort. Its jolly good. Makes you think out of your comfort zone.

Deniza Hush

best purchase recently

Reviewed in the United Kingdom 🇬🇧 on September 29, 2013

Verified Purchase

The book arrived quickly. It is a great reference, great ideas for running workshops, inspirational. explaines Creative process and further development of tasks. Feels like being at the University and doing various projects. Would recommend.

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