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Creatively Ever After: A Path to Innovation Paperback – August 14, 2011
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About the Author
Alicia is a creativity scholar and practitioner. In her role as an award-winning digital marketer she uses her passion for creativity and innovation to train teams on creativity techniques, to develop breakthrough digital experiences, and to facilitate CPS workshops. In the workshops, Alicia utilizes nursery rhymes to help clients become comfortable with the CPS process. The positive feedback about the approachability and simplicity of using nursery rhymes as a teaching tool led to the concept for Creatively Ever After. --This text refers to the Hardcover edition.
Top Customer Reviews
To say more would be robbing this little book of the strengths it has. On the surface it may seem simplistic, but that is part of the creative process Alicia Arnold takes: she knows how to communicate her postulates and by the end of the book the reader feels immersed in the creative approach to business changes as well as to personality alterations we all encounter. This book is a fun read and one that seemingly incidentally is a learning experience. The design (illustrations by Mike Swain) keeps the flavor of the Nursery Rhyme atmosphere and makes review of the suggestions comfortably easy. For this reader this book would seem well suited to motivational learning classes at the high school level as well as for the business stuck in the mud of ordinary frustrations. Grady Harp, August 11
Alicia Arnold, the author, has taken a well known and widely taught method for improving creativity - the Osbonr-Parnes Creative Problem Solving Process - and created a unique and interesting approach which makes the process come alive and memorable.
Instead of just focusing on the key steps of the Creative Problem Solving Process, she has woven those steps into a case study involving Nursery Rhyme characters. The main characters are Jack and Jill and their problem is well known - falling down the hill after having fetched a pail of water. By using Nursery Rhyme characters and a story well known to all, she really makes the process much more meaningful.
Once you know the story, the title has more meaning. The "Ever After" is part of most fairy tales. By using the story, she makes it much easier to remember the steps to the process and how to apply them. We often become stuck because we do not have a framework or process which fosters creativity. Once you know and understand the CPS method, you will have easy access to a process which will unlock your creativity. Once you know the process, it will benefit you "Ever After".
The book is very short and extremely easy to read. You can probably get through it in an hour or so. But because the author uses a story to illustrate the process and the method, it will be much easier to remember and to implement when the time come.
by Alicia Arnold is a wonderful book for
identifying and resolving your organization's
most difficult problems. Does your
organization have a creativity crisis?
Learn the simple steps to bring new thinking
to even the toughest challenges.
The Creative Problem Solving Process (CPS) is
described exhaustively by utilizing a story
telling approach combined with numerous pictures
throughout the presentation. The gist of the
process is to identify a goal, gather data,clarify
the problem, generate ideas, develop a solution and
plan action. Similar approaches have been developed
in data processing organizations; such as,
The Systems Evaluation Approach(SEA) and others.
In addition to methodologies, Alicia Arnold describes
how to muster creative groups of people to solve
problems. For instance, people who frame questions
and problem definitions have Clarifier preferences.
Those who enjoy thinking up ideas have Ideator
preferences. People who enjoy developing solutions
have Developer preferences while some team members
may enjoy a combination of traits.
Alicia Arnold provides ample cases of practical
situations where engineering developers crafted
ingenious solutions to seemingly very problematic
conditions. For instance, the Japanese Bullet Train
first traveled 120 mph in the mid-sixties.
Unfortunately, trains going that fast created
loud booms while exiting tunnels.
Eiji Nakatsu studied kingfisher diver birds.
These birds plunged hundreds of feet into water
to catch fish without making a ripple.Read more ›
Most Recent Customer Reviews
A Systematic Approach to Creativity? It might just work! Doesn't that sound like an oxymoron? Alicia Arnold has me convinced, though! Read morePublished on November 22, 2011 by Nari Kannan
Alicia Arnold does a wonderful job by giving the reader plenty of tools and techniques to becoming more creative. Read morePublished on November 18, 2011 by Rob Phillipson
If you're a fan of nursery rhymes, you'll love CREATIVELY EVER AFTER: A PATH TO INNOVATION (Alder Hill Press) by Alicia Arnold . . . Read morePublished on October 29, 2011 by Blaine Greenfield
A business book with pictures of fairy-tale-land on the cover? As someone with very few business connections, that picture quiet appeals. And the book's a fun read too. Read morePublished on October 24, 2011 by Sheila Deeth
A long time ago, seemingly in a differently lifetime, I used to work in management for a newspaper company. Read morePublished on October 16, 2011 by K. Groh
This book is short and sweet...but maybe a bit too sweet. The story centers around Nursery Rhyme Land, specifically Jack and Jill and their quest to not always fall down the hill. Read morePublished on October 7, 2011 by Book Him Danno
This book is the result of decades of the author's "experience in the business world toiling to bring creative concepts, solutions, and approaches to life." Ms. Read morePublished on September 29, 2011 by Susan Schenck
"Creatively Ever After: A Path to Innovation" is an ingenious approach to meeting a critical need for creativity in leadership in the workplace today. Read morePublished on September 27, 2011 by Richard R. Blake
In this quick read Jack and Jill of nursery rhyme fame apply the Osborn-Parnes Creative Problem Solving Process (CPS) to their experience in traversing hills and eventually improve... Read morePublished on September 14, 2011 by Simply Curious