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The Creativity Code: The Power of Visual Thinking Paperback – September 2, 2016

4.8 out of 5 stars 21 ratings

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Editorial Reviews


"Whether I'm talking to Fortune 500 CEOs or Silicon Valley startup founders, they are all saying that innovation and creativity are the things they want most from their workforce. In this day and age creativity is the must-have skill that will propel anyone's career regardless of their profession. "The Creativity Code," teaches you specific concepts that drive creativity, uses real world examples, and provides a hands on guide to make sure you can apply it."


"The creative process can be challenging to teach, systematize, and study. For many of us the process of developing a concept, making it tangible, and narrating its story is extremely personal. In the "Creativity Code," Alex Gore delicately introduce the complexities of the design process in a straight-forward, coherent, manner. A thought provoking read for the most veteran creatives to the beginners."

Jeffrey A. Pinheiro, AIA: Architect studio.bad architects

"From proportion and scale to sustainable chicken coop and a "skyscraper that grows," Alex Gore and Lance Cayko take you on a wild journey through antiquity to the modern day in search of the key to creativity. Anyone wanting to unleash their maximum creativity would do well to study The Creativity Code. "


From the Author

After graduating at the top of my architecture class, and working at the firm Studio Daniel Libeskind, I was laid off during the recession with many of my co-workers. 

Architecture firms were not hiring, the economy was nowhere near booming, and I needed to make a living. Lance Cayko, my current business partner, was in the same position as I was with two children to feed. Needless to say, we needed to be Creative

We decided to start our own architecture firm. Seven years later we have grown our business 300%,been published in magazines around the world, were featured on an HGTV show,and won an international architecture award. 

Most importantly we started teaching what we have learned online and in two different departments at the University of Colorado, Boulder. Not only has this been an exciting experience, it has also helped us sharpen our own skills. This book aims to pass on the crucial lessons we learned in the most practical way we have discovered.

Who is this book for?

  • Anyone who is interested in Architecture or Design
  • Someone looking to be more creative in their work or life
  • The non-fiction reader who enjoys broadening their knowledge.

We hope you will join us on this amazing journey.

Product details

  • Item Weight : 10.4 ounces
  • Paperback : 180 pages
  • ISBN-10 : 0997927526
  • ISBN-13 : 978-0997927528
  • Product Dimensions : 6 x 0.49 x 9 inches
  • Publisher : Alexander K Gore (September 2, 2016)
  • Language: : English
  • Customer Reviews:
    4.8 out of 5 stars 21 ratings

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Reviewed in the United States on October 25, 2016
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They Esli
5.0 out of 5 stars Broken down really well.
Reviewed in the United Kingdom on January 4, 2018
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