Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $4.70 shipping
+ $3.59 shipping
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Hardcover – April 8, 2014
|New from||Used from|
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
Frequently bought together
Customers who bought this item also bought
Customers who viewed this item also viewed
NEW YORK TIMES BESTSELLER From Ed Catmull co founder with Steve Jobs and John Lasseter of Pixar Animation Studios comes an incisive book about creativity in business sure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath Creativity Inc is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first ever all access trip into the nerve center of Pixar Animation into the meetings postmortems and Braintrust sessions where some of the most successful films in history are made It is at heart a book about how to build a creative culture but it is also as Pixar co founder and president Ed Catmull writes an expression of the ideas that I believe make the best in us possible For nearly twenty years Pixar has dominated the world of animation producing such beloved films as the Toy Story trilogy Monsters Inc Finding Nemo The Incredibles Up and WALL E which have gone on to set box office records and garner thirty Academy Awards The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an object lesson in what creativity really is Here in this book Catmull reveals the ideals and techniques that have made Pixar so widely admired and so profitable As a young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a Ph D student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986 Nine years later Toy Story was released changing animation forever The essential ingredient in that movie s success and in the thirteen movies that followed was the unique environment that Catmull and his colleagues built at Pixar based on philosophies that protect the creative process and defy co
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This book is just like Ed: Brilliant, quotable, succinct, and humble. There are few people in this world as smart as Ed, fewer who seem to lack any ego, and a vanishingly small number who are both. In fact, Ed"s the only one I've met. Even though I was for years the low man on the totem pole, Ed never treated me differently than the highest status dignitaries who visited Pixar.
For years when I showed guests around Pixar or spoke of its culture I maintained that everything good about it, and the fact that art and technology are words that unite people rather than divide them is all due to Ed. With this book I get a big, fat I Told You So.
I recommend this book to anybody who is starting, running, managing, or working at a company; to anybody working in, studying, or interested in any creative pursuit; to fans of Pixar or Disney; and to anybody who likes a well-written book by a damn interesting guy. And you will not find a more intimate and clear-eyed assessment of Steve Jobs anywhere.
Ed"s wife told me once that he reads math books on vacation to relax. Nobody else could write a book on management that cites both Zen and stochastic self-similarity.
Since the genre is business and management, let me start there. Over the last 35 years, I have read 100's of management and leadership books, everything from textbooks to best-sellers. I've read the classics and the provocative, the fundamentals to the "management style da jour.". Theory X and Y, Japanese, Total Quality, yada, yada. I share that because my next sentence needs that context. And that is, Creativity, Inc. is the best leadership book I've ever read, maybe the best book of any kind.
Pixar as a company, brand, producer of movies, etc, I knew all that. I thought, that is. I loved (not a word I often use in a review) the narrative on the germination of the company, the trials and tribulations, the early successes, the fear, the temptation to go astray. If a Pixar movie can enchant you to the very end, and leave you walking away feeling wonderful, that's nothing compared to this book. I especially was enthralled with the concept of inventing a whole new industry of computer animation.
Leadership lessons are not outlined with professorial authority backed with research driven data. After decades of managing people, I've learned that the only thing that matters is how you treat people. So Catmull's heartfelt anecdotes of mistakes and triumphs along the way really speak to that feeling as a leader when you truly want the best for your people so they can find the best in themselves. But setting that genie free is an ongoing riddle. Commitment, quality, vision all become meaningless buzzwords. Catmull describes how they will write, rewrite, revamp, fix, modify and sometimes start from scratch until they have a movie that emotionally connects with people. Ditto for leadership. Leadership isn't a cerebral endeavour looking for an intellectual response. When done right, it's a pure, visceral connection. And Pixar does it right.
There's an added bonus in regard to Steve Jobs who was so instrumental in Pixar's development. Peppered throughout the book are references to their relationship with Jobs. Surprising to me was that he was mostly hands off letting them do their magic unmolested. Obviously Jobs was an iconic figure but as the media always emphasized his rash and arrogant management style, I'd held a negative view of him. Catmull included an Afterword about Steve Jobs and from the perspective of a quarter century together watching Steve learn and grow as a human being. It was poignant and insightful. It speaks to another truth in that the Myth is not the Man.
Instead, I found Ed Catmull to be exceptionally thoughtful and analytic, capturing many nuanced views on teamwork that resonated with my experiences . He hits the nail on the head on so many under-discussed issues e.g. he recognizes that organizations serve to coordinate people, to pool their energies into a cooperative whole greater than the sum of individual actions. That is difficult. When colleagues do not listen earnestly to one another, when they take individual positions/opinions, collaboration is draining and inefficient. When you have a structure, culture, norms etc. that get teammates to be open-minded towards one another, their coordinated mental horsepower can far exceed their individual contributions.
If I could take just one lesson from this book, to apply in a management situation, it would be that you have to allow employees to troubleshoot problems and in turn have a real impact in how the company opperates.
If you're looking for a book that tells you how to get a job at Pixar, this is not that book. However, if you wish to one day work for Pixar I would recommend you read this book to get insight on how Pixar opperates. Likewise if you are a manager of any sort I would recommend you read this book, an incorporate some of the tactics.