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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Hardcover – April 8, 2014
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
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“Just might be the best business book ever written.”—Forbes
“Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”—Charles Duhigg, author of The Power of Habit
“Steve Jobs—not a man inclined to hyperbole when asked about the qualities of others—once described Ed Catmull as ‘very wise,’ ‘very self-aware,’ ‘really thoughtful,’ ‘really, really smart,’ and possessing ‘quiet strength,’ all in a single interview. Any reader of Creativity, Inc., Catmull’s new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever.”—Fast Company
“It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”—Jim Collins, co-author of Built to Last and author of Good to Great
“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin
“What is the secret to making more of the good stuff? Every so often Hollywood embraces a book that it senses might provide the answer. . . . Catmull’s book is quickly becoming the latest bible for the show business crowd.”—The New York Times
“The most practical and deep book ever written by a practitioner on the topic of innovation.”—Prof. Gary P. Pisano, Harvard Business School
“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good managing—needs to read this book.”—Chip Heath, co-author of Switch and Decisive
“A fascinating story about how some very smart people built something that profoundly changed the animation business and, along the way, popular culture . . . [Creativity, Inc.] is a well-told tale, full of detail about an interesting, intricate business. For fans of Pixar films, it’s a must-read. For fans of management books, it belongs on the ‘value added’ shelf.”—The Wall Street Journal
“Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.”—Financial Times
“A wonderful new book . . . Unlike most books written by founders, this isn’t some myth-heavy legacy project—it’s far closer to a blueprint. Catmull takes us inside the Pixar ecosystem and shows how they build and refine excellence, in revelatory detail. . . . If you do creative work, you should read it, now.”—Daniel Coyle, author of The Talent Code
“A superb debut intended for managers in all fields of endeavor . . . He takes readers inside candid discussions and retreats at which participants, assuming the early versions of movies are bad, explore ways to improve them. Unusually rich in ideas, insights and experiences, the book celebrates the benefits of an open, nurturing work environment. An immensely readable and rewarding book that will challenge and inspire readers to make their workplaces hotbeds of creativity.”—Kirkus Reviews (starred review)
“Punctuated with surprising tales of how the company’s films were developed and the company’s financial struggles, Catmull shares insights about harnessing talent, creating teams, protecting the creative process, candid communications, organizational structures, alignment, and the importance of storytelling. . . . [Creativity, Inc.] will delight and inspire creative individuals and their managers, as well as anyone who wants to work ‘in an environment that fosters creativity and problem solving.’”—Publishers Weekly (starred review)
“For anyone managing anything, and particularly those trying to manage creative teams, Catmull is like a kind, smart godfather guiding us toward managing wisely, without losing our souls, and in a way that works toward greatness. Perhaps it’s all Up from there.”—The Christian Science Monitor
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.”—George Lucas
“This is the best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: making films that make them feel proud of one another.”—Robert I. Sutton, Stanford professor and author of The No A**hole Rule and co-author of Scaling Up Excellence
About the Author
Ed Catmull is co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife and children.
Amy Wallace is a journalist whose work has appeared in GQ, The New Yorker, Wired, Los Angeles Times, and The New York Times Magazine. She currently serves as editor-at-large at Los Angeles Times magazine. Previously, she worked as a reporter and editor at the Los Angeles Times and wrote a monthly column for The New York Times Sunday Business section. She lives in Los Angeles.
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This book is just like Ed: Brilliant, quotable, succinct, and humble. There are few people in this world as smart as Ed, fewer who seem to lack any ego, and a vanishingly small number who are both. In fact, Ed"s the only one I've met. Even though I was for years the low man on the totem pole, Ed never treated me differently than the highest status dignitaries who visited Pixar.
For years when I showed guests around Pixar or spoke of its culture I maintained that everything good about it, and the fact that art and technology are words that unite people rather than divide them is all due to Ed. With this book I get a big, fat I Told You So.
I recommend this book to anybody who is starting, running, managing, or working at a company; to anybody working in, studying, or interested in any creative pursuit; to fans of Pixar or Disney; and to anybody who likes a well-written book by a damn interesting guy. And you will not find a more intimate and clear-eyed assessment of Steve Jobs anywhere.
Ed"s wife told me once that he reads math books on vacation to relax. Nobody else could write a book on management that cites both Zen and stochastic self-similarity.
Instead, I found Ed Catmull to be exceptionally thoughtful and analytic, capturing many nuanced views on teamwork that resonated with my experiences . He hits the nail on the head on so many under-discussed issues e.g. he recognizes that organizations serve to coordinate people, to pool their energies into a cooperative whole greater than the sum of individual actions. That is difficult. When colleagues do not listen earnestly to one another, when they take individual positions/opinions, collaboration is draining and inefficient. When you have a structure, culture, norms etc. that get teammates to be open-minded towards one another, their coordinated mental horsepower can far exceed their individual contributions.
If I could take just one lesson from this book, to apply in a management situation, it would be that you have to allow employees to troubleshoot problems and in turn have a real impact in how the company opperates.
If you're looking for a book that tells you how to get a job at Pixar, this is not that book. However, if you wish to one day work for Pixar I would recommend you read this book to get insight on how Pixar opperates. Likewise if you are a manager of any sort I would recommend you read this book, an incorporate some of the tactics.
The lessons on the leadership and culture at Pixar are even more compelling: ferocious about producing the highest quality product, but not at the expense of belittling people.
It's inspirational and humbling all at the same time. A must read.
Friends in leadership or creative pursuits - prepare for me to recommend this book to you. It is a great, great read.