- Audible Audio Edition
- Listening Length: 12 hours and 52 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: April 8, 2014
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00IPJTQQW
- Amazon Best Sellers Rank:
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Audiobook – Unabridged
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Top customer reviews
Creativity Inc. also teaches the importance of collaboration, trust, passion, loyalty, candor, and many other virtues vital to an organization’s success. Catmull provides the reader with tools helpful for brainstorming, such as the Brain Trust and Notes Day. This book is written so even the most technical information shared is easy to understand, and the book oftentimes becomes hard to put down.
The ability of Catmull to manage monetary and deadline pressures while cultivating creativity is captivating. The concepts from the book, such as having to balance “feeding the beast” with “protecting your baby”, and the benefits of empowering employees to take ownership in the organization are applicable across industries and can serve as guiding principles for managers and entrepreneurs alike. Overall, this book is a great read for anyone looking for an entertaining and informative novel relating to modern business management.
The universal flaw has been that they try to TEACH creativity, starting with the tacit assumption that you are a bland, mindless drone who has never had an original idea in your life. For bland, mindless drones this may be just the thing. For folks who actually ARE creative it is thin, awful gruel. People who have a hope of being creative have no trouble at all coming up with new ideas. They are EXPLODING with new ideas. They have been all their lives! What they desperately want is help finding a way to exercise their creativity without being beaten up, mashed down, and kicked to the curb.
The environment that Ed Catmull and his colleagues strive to create and maintain at Pixar and Disney Animation sounds like pure heaven to me. Never mind that I am not an animator or much of a storyteller -- I am an engineer. This book is an extended "How To" on avoiding the myriad ways to murder original thought. There is hardly any instruction on how to become creative. Ed and Company take it as a given that creativity is straining at its restraints. Their contribution is to detail all the ways creativity is beaten out of people and organizations, and how to prevent that.
For those of us who ARE creative, it is a breath of fresh air, a ray of hope, and many other cliches of release and liberation. One can finally dream of finding such an enlightened environment to join and thrive in. Perhaps a few managers might learn how to avoid brutalizing the employees who are trying so desperately hard to show them the way forward.
Buy this book. Read it. It will inspire you.
I took copious notes as takeaways from this book, have thought extensively about how to implement some of this in my organization, and even went so far as to buy a copy for the CEO of my company.
This should be required reading for all business leaders, especially those who want to encourage the intelligence and creativity of their staff.
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