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Creativity: A Short and Cheerful Guide Hardcover – September 8, 2020
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“Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese
You might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire.
Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall?
We can all be more creative.
John Cleese shows us how.
- Print length112 pages
- LanguageEnglish
- PublisherCrown
- Publication dateSeptember 8, 2020
- Dimensions5.19 x 0.58 x 7.31 inches
- ISBN-100385348274
- ISBN-13978-0385348270
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Editorial Reviews
Review
“A versatile entertainer shares encouraging advice. . . . His candor is endearing. An upbeat guide to the creative process.”—Kirkus Reviews
“[A] humorous and practical guide . . . Whether you’re hoping to write a novel or paint a masterpiece, you’re sure to feel inspired.”—OK!
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
By creativity, I simply mean new ways of thinking about things.
Most people think of creativity as being entirely about the arts—music, painting theatre, movies, dancing, sculpture, etc., etc.
But this simple isn't so. Creativity can be seen in every area of life—in science, or in business, or in sport.
Wherever you can find a way of doing things that is better than what has been done before, you are being creative.
Another myth is that creativity is something you have to be born with. This isn't the case. Anyone can be creative.
When I was at school in the late forties and the fifties, no teacher ever mentioned the word creativity. Just think how extraordinary that is.
Mind you, this was partly because I did science at school—my A levels were in Maths, Physics, Chemistry—and, of course, there wasn't much room for me to be creative in those subjects.
You have to learn an awful lot of science before you can even begin to think about taking a creative approach to it.
Then I went to Cambridge and studied Law. Not much creativity there. You just had to decide whether one particular set of facts fell into this category or that category.
But, regardless of the subjects I chose to study, it's clear that nobody in charge of the English education system seemed to have realised there was any need to teach creativity.
And you can teach creativity. Or perhaps I should say, more accurately, you can teach people how to create circumstances in which they will become creative.
And that's what this little book is all about.
Product details
- Publisher : Crown; First Edition (September 8, 2020)
- Language : English
- Hardcover : 112 pages
- ISBN-10 : 0385348274
- ISBN-13 : 978-0385348270
- Item Weight : 6.6 ounces
- Dimensions : 5.19 x 0.58 x 7.31 inches
- Best Sellers Rank: #79,545 in Books (See Top 100 in Books)
- #76 in Popular Psychology Creativity & Genius
- #128 in Self-Help & Psychology Humor
- #274 in Creativity (Books)
- Customer Reviews:
About the author

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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book insightful, useful, and important. They describe it as easy to read, succinct, and funny. Readers say the tips open up the hidden creative mind. They mention the book is lovely, worth their time, and brilliant. Additionally, they mention the content is short and concise.
AI-generated from the text of customer reviews
Customers find the book's insight useful, good, and encouraging. They say it provides a variety of hints and suggestions. Readers also mention the book is practical and helps clarify some thoughts.
"...The forces of the unconscious are oceanic. Endlessly fascinating...." Read more
"Cleese is funny. The material is somewhat useful...." Read more
"...It’s a lightning fast read packed with encouraging nuggets of insight.John Cleese speaks from experience...." Read more
"...brain’ and the ‘tortoise brain’ is decisively eye opening and useful knowledge...." Read more
Customers find the book easy to read, succinct, and humorous. They say it's a quick and fun read. Readers also appreciate the good description of the creative process.
"Cleese is funny. The material is somewhat useful...." Read more
"...John Cleese speaks from experience. The book is written in his voice, so much so I caught myself hearing him as I read...." Read more
"...graphic designers -- anyone who needs or wants to be creative -- is witty and concise, and therefore memorable...." Read more
"Cleese does well to clearly, succinctly and humorously show us the way towards greater creativity...." Read more
Customers find the book quick, practical, and eye-opening. They say it makes simple points that are encouraging and profound. Readers also mention the book is essential for any writer and applicable to creating almost anything new.
"My thanks to Mr. Cleese for this succinct book on creative work. I always thought I would be a writer...." Read more
"...Jhon Cleese check all the boxes for creativity. This short guide is a must read for anyone trying to decipher the art of the creative process." Read more
"...Cleese's autobiography was really well-written. And it only covers the first part of his life...." Read more
"...Creativity is hard. This is where “creativity” shines—this book is encouraging!" Read more
Customers find the book lovely, useful, and worth their time. They say it's a fantastic read and essential for any writer. Readers also mention it's enjoyable, compelling, and memorable.
"Very short book, but I have found it very useful, particularly when describing how to let an idea "sleep", until the brain figures a solution..." Read more
"...needs or wants to be creative -- is witty and concise, and therefore memorable...." Read more
"Love this book! It is short, sweet, and to the point. That may sound cliche but that's exactly what this book is...." Read more
"...Interesting read, recommend for creative folks and those who label themselves as non-creative." Read more
Customers find the book short and concise. They say it's a cheerful guide that takes only 1-2 hours to read.
"Very short book, but I have found it very useful, particularly when describing how to let an idea "sleep", until the brain figures a solution..." Read more
"This book delivers on its promise, “A short and cheerful guide.” It’s a lightning fast read packed with encouraging nuggets of insight...." Read more
"...It's very, very short." Read more
"It's true, it only takes an hour to read, or listen (and listening to John Cleese is just plain fun), but, as per one of his hints..." Read more
Customers have mixed opinions about the humor of the book. Some mention it's amusing and fun, while others say it's not very funny and boring.
"...this, maybe just because I've read similar books, & it was only occasionally amusing. It's very, very short." Read more
"Fun, practical, and applicable insight into navigating ambiguity whether in a creative pursuit or workplace...." Read more
"...It's short, it's 10$, don't be surprised. It's not very funny because it's not a joke book...." Read more
"This is a fun and helpful little book, which reminds us of the different kinds of mindsets we all exist in!..." Read more
Reviews with images
Short and delightful
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Top reviews
Top reviews from the United States
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But for funny, rewatch Fawlty Towers and for useful there's tons of other stuff.
Ultimately, what makes each individual creative is not necessarily reproducible for others.
The thing is, if I were famous like Cleese, I'd totally exploit it with little books like this.
Cleese's autobiography was really well-written. And it only covers the first part of his life. I look forward to the next volume (which I do hope he is working on). Now that book I would give 5 stars to.
John Cleese speaks from experience. The book is written in his voice, so much so I caught myself hearing him as I read.
If you had lunch with John Cleese, and asked about his creative experience, this feels like what he would say to you. The book reads like a TED Talk or a lunch chat.
These are his best bits of creative advice.
In each chapter, Cleese sets a personal context, to show when he learned a new truth about creativity. He shares his personal struggles—common creative struggles. Then he distills each insight into a short sentence or two.
Cleese weaves humor and encouragement into each revelation.
A picture of my book and one of my favorite quotes is appended to this review.
If you seek guidance from an expert who’s struggled with creativity. If you’d like a few clever insights that aren’t regurgitated on Medium and in writing blogs, give this book a whirl.
This isn’t an in-depth study on writing or creativity. Look elsewhere if that’s what you seek. But it delivers on its promise, “A short and cheerful guide.”
Creativity is hard. This is where “creativity” shines—this book is encouraging!
John Cleese speaks from experience. The book is written in his voice, so much so I caught myself hearing him as I read.
If you had lunch with John Cleese, and asked about his creative experience, this feels like what he would say to you. The book reads like a TED Talk or a lunch chat.
These are his best bits of creative advice.
In each chapter, Cleese sets a personal context, to show when he learned a new truth about creativity. He shares his personal struggles—common creative struggles. Then he distills each insight into a short sentence or two.
Cleese weaves humor and encouragement into each revelation.
A picture of my book and one of my favorite quotes is appended to this review.
If you seek guidance from an expert who’s struggled with creativity. If you’d like a few clever insights that aren’t regurgitated on Medium and in writing blogs, give this book a whirl.
This isn’t an in-depth study on writing or creativity. Look elsewhere if that’s what you seek. But it delivers on its promise, “A short and cheerful guide.”
Creativity is hard. This is where “creativity” shines—this book is encouraging!
I find particularly helpful and encouraging Cleese's insistence (pg 4 in my Kindle version) that yes, you can indeed teach someone how to be creative, "Or perhaps I should say, more accurately, you can teach people how to create circumstances in which they will become creative."
Top reviews from other countries
A short read, I read it in a Costa between a Danish pastry and a Latte.





