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Creativity: Unconventional Wisdom from 20 Accomplished Minds: Herb Meyers and Richard Gerstman Hardcover – December 26, 2007
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'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.'
- - - - Edward Albee, Pulitzer Prize-winning Playwright
'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'
- - - - - Julie Taymor, Theater and Film Director
'I'm always trying to do things that no one has ever seen before.'
- - - - - James Rosenquist, Artist
'I think to be creative you have to resist taking the easy path.
- - - - - Daniel Libeskind, Architect
'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'
- - - - David Halberstam, Pulitzer Prize-wiining author
'The motivation for creativity is most often the need to express your ideas to other people.'
- - - - Spike Lee, Film Director
'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'
- - - - Steve Wozniak, Co-founder of Apple Computer
'I have always felt that, for me, creativity was really using excess energy.'
- - - - Dale Chihuly, Renowned Glass Sculptor
'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'
- - - - - Erica Jong, Best-selling Author
'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'
- - - - - Milton Glaser, Designer
About the Author
HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.
RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.
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Top customer reviews
This is really a book about creativity, design and marketing. The two editors, Meyers and Gerstman, are marketers (both overpaid former higher-ups at Interbrand -- and that should say it all). It is clear that their principal measure of creativity is money. So perhaps an alternative title would be "American Creativity" or "Creativity in the Land of the Golden Idol". That is, in a society which chiefly gauges virtue through wealth, what a surprise that creativity should be treated likewise.
The book is strikingly unimaginative and entirely devoid of inventiveness or daring in whom it chooses to plum the meaning of creativity.
There are some standouts -- Spike Lee, Edward Albee, Milton Glaser, Julie Taymor. But Erica Jong? Marvin Hamlisch? Two automotive designers? Why? And why Daniel Libeskind when he has demonstrated how uninspired and spineless he can be with the progression of the World Trade Center design fiasco?
Where are the daring composers, poets, scientists? Creativity has a great deal to do with upsetting convention, or at least challenging it. While several contributors pay lip-service to this, the book on the whole is sadly conventional. Most of the contributors are surprisingly uncreative in their thoughts on the nature of creativity.
And, finally, absurdly expensive.
Gerstman and Meyers solicit personal information and anecdotes and encourage self-examination from these geniuses and near-geniuses to get closer to an understanding of what has inspired them to become what they are. In this I believe they have been very successful. A terrific book!