Top critical review
9 people found this helpful
OK but not excellent
on March 21, 2014
De Bono is the world renowned expert in creativity training and development, and he isn't afraid to let you know (smile). The introduction was probably the best part of the book, though it seems De Bono is somewhat arrogant (my take). The exercises are very repetitive- all based on using his random word lists. I would like to see more creativity in his creativity training.
I found it tedious to select words from his list randomly. Using DeBono's book one has to first consult a table of random numbers, or else roll 4 die, then use these numbers to index a single word. Too slow and makes one not want to follow up with more training. I can think of much better ways to find random words, so I must be pretty creative already (sarcasm).
The concept and method DeBono uses, however, I consider solid and worthy of use. Just find a faster simpler way.