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Credibility Marketing Paperback – November 19, 2001

5.0 out of 5 stars 2 customer reviews

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Editorial Reviews

About the Author

Larry Chambers -- Credibility marketing expert, author, coach-writer, and frequent contributor to financial and investment periodicals Larry Chambers is a former financial professional. Chambers has been responsible for more than 700 articles in consumer and professional publications from Accounting Technology to Your Money. He has written a total of seven books. He has also coached more than a dozen other authors in successful book projects. Chambers is a contributor to Writer's Digest Handbook of Making Money Freelance Writing and is a frequent media guest, financial media expert resource, and seminar presenter. His book, Recondo, was the subject of a History Channel special for which he was a technical advisor.

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Product Details

  • Paperback: 256 pages
  • Publisher: Kaplan Business; 1st edition (January 15, 2002)
  • Language: English
  • ISBN-10: 0793148863
  • ISBN-13: 978-0793148868
  • Product Dimensions: 7.2 x 0.8 x 9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,874,453 in Books (See Top 100 in Books)

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Format: Paperback Verified Purchase
A great book that I knew I would gain value from personally even though I do not own a company. Mr. Chambers provides readers of all persuasions the chance to simply "take away" what is important for themselves as a person within this book (whether or not you own a company). My favorite chapters in this book were 11, and 18-21. I have been pondering for a while of what to write but the most valuable piece of information for me personally was a mere suggestion he poses on page 151 in the last sentence of the final paragraph where he writes "...Don't be in a huge hurry: if you don't know what you're going to write, wait and it will come to you..." What I find interesting here is that his advice is both practical and sincere.

Insightful and useful and not just for people who own companies; this book is also a self-help for self-starters. This book is also a perspective on self-worth. I wish I would have had this sort of book in College in either my undergrad or graduate studies days.
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This is an excellent book for small business owners just starting out. I highly recommend it.
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