- Hardcover: 192 pages
- Publisher: Jossey-Bass; 1 edition (October 27, 2008)
- Language: English
- ISBN-10: 0470274743
- ISBN-13: 978-0470274743
- Product Dimensions: 6.4 x 0.8 x 9.3 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #1,081,185 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Credible Company: Communicating with a Skeptical Workforce 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
"Roger D'Aprix offers a practical prescription for effective internal communication in a time of turbulent change." (Personalfuhrung, December 2008)
From the Inside Flap
The Credible Company
Today's organizations are undergoing revolutionary changechange that has turned their relationship with their employees upside down. With the onset of widespread downsizing, outsourcing, corporate reorganizations, and other transformations, employees in every company want to know, "what's going to happen to me?"and those employees are increasingly skeptical, if not cynical, about the communication they receive at work. Company leaders and the communication professionals who advise them need to recognize the changed relationship in which talented and knowledgeable workers have become the very means of doing business in the Information Age. These changes in the contemporary workplace together constitute a revolution in an increasingly complex global economy.
In The Credible Company, communication expert Roger D'Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D'Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D'Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
For the leaders and all others who carry the responsibility to make their organizations competitive and credible to the people they employ, The Credible Company will show how to reach today's skeptical workforce and provide the kind of workplace culture where people can flourish in the pursuit of worthwhile goals.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
"The Credible Company: Communicating with Today's Skeptical Workforce" presents D'Aprix's strategy for communicating with people in the workplace. It's especially applicable in the current economic situation of erratic stock markets, recession, layoffs and spectacular corporate and financial business failures. And it's also applicable because, in a knowledge economy, knowledge can ultimately be found only walking around on two legs -- knowledge and competitive advantage is first and foremost about people.
He uses a model called INFORMS. I'm no fan of acronyms, but this one makes sense -- Information, Needs on the Job, Face-to-Face, Openness, Research, Marketplace and Strategy. Quickly and succinctly, D'Aprix walks the reader through an understanding of what to do and how conceptually to do it. And the epilogue, "A Profession at the Crossroads," is work the price of the book by itself.
Too many organizations pride themselves on hiring the smartest people available, and then treat them like they lose half the IQs as soon as they walk in the door. "The Credible Company" is a solid antidote for countering that kind of thinking and practice.
"The wisdom of a lifetime of experience of the world's greatest internal communication guru in one very easy to read volume. Compulsory and compulsive reading for everyone interested in improving organizational performance."
And I also said, because D'Aprix (an IABC Fellow for 30 years) is in the twilight of his very long and illustrious career, that this book was:
"The last will and testament of the global godfather of the employee communication profession. D'Aprix has bequeathed us a lifetime of careful observation and true understanding. Ignore this at your own risk."
So what's so good about it? Well, reading this is like sitting at the feet of a genius grandfather chatting about his personal experiences and listening to everything you need to know for career success in internal communication in what he calls the "dog-eat-dog global environment". It's a chatty book (e.g. "Who's kidding whom? It's already in the toilet.")
D'Aprix truly understands what the internal communication "process" is all about He explains not so much "how to do it" but rather "how to think about it" with an introduction on morality then chapters on: Information, Needs on the job, Face-to-face, Openness, Research, Marketplace, and Strategy (with the acronym "informs").
These days we depend on "engaging" increasingly skeptical knowledge workers (with a section on Gen Y). Contemporary issues such as social media get a mention. D'Aprix names companies and people - including gurus new on the scene and others around for years (e.g. Gladwell, Chip and Don Heath, Buckingham, Orwell, Friedman, Orwell, Covey, Welch, Bossidy, Henry Ford, Sun Tzu, Nadler, Levinson, Potter, Shaffer and Quirke).
This is a book you can read on a long flight. It's uncommon wisdom from a sage who truly understands both individual behaviour and the organizational implications of what people do at work. Unreservedly recommended.