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Crisis Ready: Building an Invincible Brand in an Uncertain World Hardcover – March 20, 2018
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In a crisis, emotions run high, people revert to habits instead of the plan, information travels quickly whether it is accurate or not, and the effects of your decisions can be long-lived. Don't allow the crisis management plan sitting on your shelf give you a false sense of confidence. Read this book and then get to work at making crisis management muscle memory for your organization. --David Struhs, Vice President, Corporate Services and Sustainability, Domtar
Every business of any size needs to read Crisis Ready. Melissa Agnes demonstrates why she is a leading authority on timely, intelligent and appropriate communications in moments of crisis. If United Airlines had read this book in 2009 my United Breaks Guitars YouTube video would never have happened. I'm almost glad she hadn't written it yet. --Dave Carroll, Singer-songwriter, speaker, and creator of United Breaks Guitars
Speaking as a communications professional, there is no one better at crisis communications than Melissa Agnes. She has a calm and patient way of looking at the entire picture, assessing the challenge, and providing recommendations that work in less time than it takes you to say crisis communications. As social media came into the fold, she was one of the first and most trustworthy professionals to explain the differences between a crisis, an issue, and a quick social media event. She goes into each of these in-depth in Crisis Ready, while also providing a smart roadmap to help you build your reputation so when there is a crisis, you're prepared. With case studies, homework, rules, and tests, you will find yourself ready to handle anything by the end of the book. Read it, absorb it, take lots of notes, and create your crisis preparedness program. --Gini Dietrich, CEO of Arment Dietrich and founder and author of Spin Sucks
About the Author
As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, universities, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.
She is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
- Item Weight : 1.37 pounds
- Hardcover : 288 pages
- ISBN-10 : 1684014131
- ISBN-13 : 978-1684014132
- Product Dimensions : 6.3 x 1 x 9.1 inches
- Publisher : Mascot Books (March 20, 2018)
- Language: : English
- Best Sellers Rank: #557,283 in Books (See Top 100 in Books)
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