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Crosley: Two Brothers and a Business Empire That Transformed the Nation Paperback – June 28, 2008
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And this biography is also an enjoyable romp through early 20th Century America. Loaded with information that brings the Crosley brothers and their time to life, it is a must-read for anyone interested in 20th Century American history, or the history of 20th Century innovation.
Maybe I can sum up the importance of this book in just one sentence: The latter 20th and early 21st Century had a business genius named Steve Jobs, but before Steve Jobs, we had Powel (and Lewis) Crosley.
There are similarities between modern computer innovator Steve Jobs and radio innovator Powel Crosley Jr. Don't take my word for it. Read this book and decide for yourself.
The reader is transported through time in brilliant color as Powel and Lewis Crosley establish a way to work together that compliments their strengths, but also amplifies personality dynamics that dramatically sway the results of their business pursuits. It’s a fascinating window into human behavior. During a time in history that saw the dawn of several new technologies, we see the brilliant moments of human creativity that seem to reach out across the universe to harness what can only be described as magic from some other world and bringing it through the human mind into reality on this planet. The two brothers use their complementary strengths to learn to latch on to these supernatural inventions and create industrial mechanisms to bring them to the masses. And it shows the one thing we all battle: the vulnerabilities of the flawed human mind, and the limitations of success if a healthy balance in life is not maintained.
This is a book I think about often as I move through life and my career. Those moments when I think I have figured something out, I remember to keep those emotions in check, recalling the lessons of the Crosley’s: the need to maintain balance. This is an essential book for any entrepreneur, business leader, or government leader. It supports my personal belief that I am here to do my very best, to be honest in my motivations, to be humble and gracious to all of those who help me get to where I want – and need – to be in this life, and to always find quality time for my family and friends.
The new lesson I learned from this book – and it’s a very challenging one for me: to focus on one thing at a time and to do it well. I continue to struggle with this, but know I must overcome my relentless tendency to pursue a wide variety of interests. I often find myself thinking back to the book when I find myself drifting. That part of my personal story remains unwritten. My hope is that by learning from the lessons of the book, my story will be a long, successful, happy one to tell.
I highly recommend this brilliant book. You will be inspired, and it will forever change your view of what it means to be truly successful in business, and in life.
by manufacturing a wide range of reasonably-priced products
of (mostly) good quality.
This book chronicles their start, their successes,
and their failures in business over several decades.
While the exact style of writing is less than ideal,
the book is a good and easy read that is both
entertaining and informative from beginning to end.
The level of detail given is more than sufficient,
but still (fortunately) not excessive.
Recommended reading for anyone, but especially for those
interested in the history of 20th-century business