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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by [Moore, Geoffrey A.]

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Kindle Edition

4.7 out of 5 stars 132 customer reviews

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Length: 290 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"Still the bible for entrepreneurial marketing 15 years later"
--Tom Byers, Faculty Director of Stanford Technology Ventures Program

From the Inside Flap

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle - which begins with innovators and moves to early adopters, early majority, late majority, and laggards - there is a vast chasm between the early adopters and the early majority.  While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.  The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.  He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Product details

  • File Size: 729 KB
  • Print Length: 290 pages
  • Publisher: HarperBusiness; 3 edition (January 28, 2014)
  • Publication Date: January 28, 2014
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B00DB3D81G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #18,812 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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