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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by [Geoffrey A. Moore]

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Kindle Edition

4.7 out of 5 stars 350 ratings
Part of: Collins Business Essentials (15 Books)

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Editorial Reviews

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"Still the bible for entrepreneurial marketing 15 years later"
--Tom Byers, Faculty Director of Stanford Technology Ventures Program

About the Author

Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant,Compuware, HP, Microsoft, SAP, and Yahoo!.

Geoffrey divides histime between consulting on strategy and transformation challenges withsenior executives and speaking internationally on those same topics. His latest book Crossing the Chasm the Third Edition is Moore's book forbusiness leaders in the high-tech sector. This third edition bringsMoore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, andMoore's most current insights and findings. Moore has written numerousother books including Escape Velocity, Moore's sixth book for businessleaders in the high-tech sector. Inside the Tornado addresses thechallenges faced by management when competing in hyper-growth marketsand those faced by investors when managing a high-tech stock portfolio(The Gorilla Game). The two additional books both address theorganizational challenges faced by established enterprises, in one caseposed by the volatility of the technology sector overall (Living on theFault Line), in the other by the need to reignite innovation in maturefranchises (Dealing with Darwin). Escape Velocity rounds out theseefforts in service to established enterprises by laying out acomprehensive program for engaging with next-generation trends whilemaintaining their core franchises.

Moore is an active publicspeaker who gives between 30 and 60 speeches per year, split roughlyevenly between industry events and company-specific meetings. Hisspeaking practice is global, addressing a spectrum of topics of interest to the high-tech sector, including high-tech market dynamics, businessstrategies, innovation, organizational development, and industryfutures.

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4.7 out of 5 stars
4.7 out of 5
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3.0 out of 5 stars I love marketing books and this one starts well but I ...
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4.0 out of 5 stars Needs to be read by upper management, but won't be.
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3.0 out of 5 stars Try the book called Absolute Value instead
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4.0 out of 5 stars Validates all other contents I have been reading about GTM
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5.0 out of 5 stars So many notes taken!
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