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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Paperback – August 1, 2006

4.3 4.3 out of 5 stars 452 ratings

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.


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  • Publisher ‏ : ‎ HarperBusiness; Revised edition (August 1, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 227 pages
  • ISBN-10 ‏ : ‎ 0060517123
  • ISBN-13 ‏ : ‎ 978-0060517120
  • Item Weight ‏ : ‎ 7.2 ounces
  • Dimensions ‏ : ‎ 5.35 x 0.63 x 7.95 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 452 ratings

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Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s latest business-related work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.

In a significant departure from Moore’s lifetime of business-related consulting, Moore uses his expertise at creating frameworks and applies it to the meaning of life itself and the big question, “What is going on?”. His latest book, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, offers readers a complete look at how the universe has evolved and our ethical place within it. As Moore says in the book, “Our core sense of good and bad does not come from above. It is neither transcendent nor divine. Rather, it is inherent in our mammalian upbringing.”

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

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4.3 out of 5 stars
4.3 out of 5
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Silvio Carvalhar
5.0 out of 5 stars Muito bom!
Reviewed in Brazil on April 3, 2021
Chetan
5.0 out of 5 stars A very good read for Product Marketing Managers
Reviewed in India on December 3, 2022
Engineer from Japan
4.0 out of 5 stars 読んで良かったです
Reviewed in Japan on May 19, 2020
ariel
5.0 out of 5 stars Five Stars
Reviewed in Canada on January 21, 2015
Mr T
5.0 out of 5 stars still relevant
Reviewed in the United Kingdom on September 19, 2013