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Comment: All pages and cover are intact. Spine/cover edges may show signs of wear including creasing and curled corners. Pages may include limited notes and highlighting. Item may be missing bundled media.

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Paperback – August 1, 2006

4.3 out of 5 stars 212 ratings
Part of: Collins Business Essentials (15 Books)

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Frequently bought together

  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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  • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
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  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Total price: $74.42
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About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.


Product details

  • Item Weight : 7.4 ounces
  • Paperback : 227 pages
  • ISBN-10 : 0060517123
  • ISBN-13 : 978-0060517120
  • Product Dimensions : 5.35 x 0.63 x 7.95 inches
  • Publisher : HarperBusiness; Revised Edition (August 1, 2006)
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 212 ratings
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