- Paperback: 336 pages
- Publisher: John Wiley & Sons Inc Print on; Revised edition (October 10, 2000)
- Language: English
- ISBN-10: 1841120634
- ISBN-13: 978-1841120638
- Product Dimensions: 1 x 6 x 9 inches
- Shipping Weight: 12.6 ounces
- Average Customer Review: 4.1 out of 5 stars See all reviews (26 customer reviews)
- Amazon Best Sellers Rank: #2,343,376 in Books (See Top 100 in Books)
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Revised Edition
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Top Customer Reviews
If you haven't read it yet, don't hesitate any longer. Seriously. If you're short of time (hey - the book is only about 200 pages...) then I suggest you read the summary (free download, google it or check my blog for the link) from the nice people at Parker Hill Technology - but you will miss out on a great read by doing so.
Most Recent Customer Reviews
The mind and motivations of the technology consumer is explained in an easy to read and very approachable manner. This is a must read for executive teams.Published 23 months ago by William L. Mince
must read for people in executive leadership at tech our start-up companies.Published 23 months ago by Michael Simmons
Doesnt seem relevant at this time . If you think about computer software changes they are like dog years, every year they (used to ) advance 7 years so old information is... Read morePublished on January 15, 2013 by B. Miller
This is the high-tech marketing bible. It's a must read for execs and senior mgmt in the high-tech space. You'll use its principles again and again throughout your career.Published on May 24, 2012 by S.H.
Book was in excellent condition and this book is great for anyone wanting to break into the mainstream market with a new tech innovation.Published on February 10, 2010 by Rajesh Tailor
This serious, detailed book offers a nonconventional marketing approach for high-tech promoters and investors. Read morePublished on December 11, 2006 by Rolf Dobelli
This book is phantastic for everybody to learn all you need to know about doing business on the Internet. It helped me a great deal.Published on February 27, 1999