Crowdfunding for Filmmakers: The Way to a Successful Film Campaign- 2nd Edition 2nd Edition, Kindle Edition
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I have to say that this book literally contains everything you need to know about crowdfunding, from how to interact with your "Crowd" to incentivising them to contribute to your campaign, to numerous social media tips that I had never thought of before.
Crowdfunding for Filmmakers is a MUST BUY for anyone interested in starting their own campaign.