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Crowdfunding for Filmmakers: The Way to a Successful Film Campaign Paperback – March 1, 2013
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always doing the best I can do. It is the only way I can move forward. I could not in good conscience Put 10% effort into a crowd funding campaign when I had put 110% into my project.
After an online search one thing I found was a Ted talk on Crowdfunding by John T. Triginis. I hold Ted talks in high regard so I thought, who is this guy? Then I googled him and he had hours and hours of videos on YouTube discussing crowd funding. Finally I came across his book. I came to the conclusion, this is someone who clearly you should listen to (or read) on this subject.
The book takes you through the process step by step through examples and first person accounts. He also weaves the “Tao Te Ching” & “The Art of War” thought the narrative grounding the process and making it intuitive and practical rather then just a series of checklists and to do’s.
Finally the most valuable aspect for me was that he does not sugar coat the process, it is a lot of work. But he gives you the tools and understanding of how to approach that work. It is the wild west out there with crowd funding I highly recommend you read this book before starting your crowdfunding campaign.
Though mine was a large campaign and not a film - Mr. Trigonis' book has many MANY hints/tips/examples/pitfalls, etc. that could have helped me and the theatre or you and your project.
Starting with the basics, Mr. Trigonis goes through the entire process of crowd funding. Determining if this is the proper approach, getting a team together, working through your incentives - ideas and suggestions of how to make those incentives unique - following up, pulling in the community and seeing the project through to the end.
He compares the two biggest websites (Kickstarter v. Indiegogo) and also touches on all the most pertinent of social media (Facebook and Twitter and personal E-mail).
Using examples of successful campaigns he shows you how they (and he) used crowd funding to eventually reach their goals, and sometimes exceed in their goals.
The book pushes beyond the basics to the advanced with even more real world examples and has a great collection of resource articles to read to help your campaign be as successful as you can make it be.
I do see now, very clearly, how my campaign may not have done as well as I had hoped. I was a "team of one" and did not have a group to assist me in getting the word out. Many people, who said they would help, didn't, and though we got a ton of free press (even a spot on a radio show) for whatever reason the campaign didn't succeed. Will the oldest working theatre west of the Mississippi close down now? Hopefully not - we're in the process of regrouping and figuring out our next steps - and this book will greatly help us.
If I had any suggestions for the book, I would have loved to have seen a list of vendors/companies that make t-shirts/buttons/posters/business cards/stickers, etc. I have no idea where to begin when it comes to those items and you may be able to find this information in the large amount of links he includes in the "additional resources" section - but I would have liked to have a seen a large list of reputable places where I could get DVDs burned or quality t-shirts made, etc. A 10% off your order if you mention the book would have been great to see, too.
Finally - speaking from my own experience, early on in my campaign I got some feedback from someone who felt it was fine to tell me that my solicitation video on Kickstarter was "terrible." They said that I didn't talk about the project soon enough and that I should have gotten rid of the voice-over. First, I talk about the campaign in the first 15 seconds of the video - I guess they wanted it in the first 2 seconds. And two, there was no voice-over. I would have liked Mr. Trigonis to touch on giving and receiving positive v. negative feedback or constructive v. destructive criticism. You're bound to find someone out there who doesn't care for your approach - and has no problem telling you this - or you might see a campaign that just needs a tweak or two to really make it pop and you want to nicely mention to the creator your ideas. A chapter on this particular subject would have been great.
These minor issues aside, in a world where Independent filmmaking is becoming more and more affordable, Trigonis gives you all the details on how find and fund your latest project(s). The ins-and-outs and the ups-and-downs - they're all here.
Most Recent Customer Reviews
For anyone that is new to #crowdfunding, it is a great way to gain a understanding of how the process works and enables you to plan before...Read more