The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals Paperback – May 10, 2016
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"Much more than an overview, this is a solid, nuts-and-bolts handbook that will be valuable to serious small-business entrepreneurs." --Library Journal, starred review
Ever wish your company could raise capital the Kickstarter® way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups.
In April 2012, President Obama signed the Jumpstart Our Business Startups—or JOBS—Act into law. This groundbreaking legislation empowers privately-owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Now that the SEC has handed down the last regulations, the floodgates will open and companies will be free to compete for funding.
Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do’s and don’ts for entrepreneurs and small-business owners looking to get in early—and do things right.
Need help pricing your securities? Pitching a project to the public? Choosing between funding platforms? Figuring out disclosure documents and reporting requirements?
This book delivers targeted answers—whether crowdfunding is your best bet, picking the right legal entity, selecting types of securities to offer, reaching the most promising investors, keeping crowds under control, and more.
IPOs are expensive, and venture capital nearly impossible to attract. Crowdfunding is changing the game for private companies . . . and this book will lead the way.
- Item Weight : 1.27 pounds
- Paperback : 288 pages
- ISBN-10 : 081443360X
- ISBN-13 : 978-0814433607
- Dimensions : 7.38 x 0.75 x 9.25 inches
- Publisher : AMACOM; Special ed. edition (May 10, 2016)
- Reading level : 18 years
- Language: : English
- Best Sellers Rank: #1,715,691 in Books (See Top 100 in Books)
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This books by Cliff Ennico who is an attorney by the way provides us with everything we need to know about crowdfunding. Sure we’ve all heard the stories…have a great idea? Put it on the Kickstarter web site and money will start pouring in! It’s as easy as that. No big deal works every time. Well like everything else that sounds too good to be true it is. Sure these stories are real, certainly this can happen. But alas nothing is that simple. There is much more to crowdfunding than just that.
First of all there are a number of different crowdfunding sites all of them a bit different from the other. So you have to choose, you have to decide which one is best for you. Then there are the rules to each of these sites. Then what are the best ways to write up your product or service description, then there are all of the finite details that you have to understand before you, well before you just dive in.
Let me give you some advice. Before you do anything read this book because it is without a doubt your personal GPS getting you entrance and passage into the world of crowdfunding.
Author Ennico not only advises from the point of view of the person seeking capital from investors but also takes you to the other side of being an investor. From explaining exactly what crowdfunding is; then the history of crowdfunding to how to choose the right source, how to write your offer announcement coping with your new partners (yes this means you will have partners) to filing progress reports with the SEC ( yes you have to do that…does that sound like amateur hour?).
You get my point? There is a lot more to this way of getting investors than meets the eye and if you’re serious about getting involved in this new (old way) of getting to people to invest in your company then do not take another step without getting a hold of a copy of this book.
Oh and by the way this book has an appendix that is loaded with all of the tools you are going to need in your new venture from yes that scary SEC form to an LCC operating agreement to a term sheet for crowdfunding offering to debt securities. In short everything you need but did not know enough to know you were going to need.
WARNING do not enter these crowdfunding waters without this book!