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The Crowdfunding Revolution: Social Networking Meets Venture Financing Paperback – November 5, 2010
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Top Customer Reviews
Recent use cases are included to demonstrate the power of this alternative funding path, which solidify and validate the approach. But the authors don't stop there. They go much further and discuss where and how far this trend in Crowdfunding can go. The book touches on regulatory issues, financial management concerns, hybrid funding, and much more.
Crowdfunding clearly reveals this new start-up trend. It's eye opening and thought provoking.
The subtitle points out the two important pillars that make crowdfunding possible when they meet:
- Social networking connects millions and millions of people together.
- Venture financing becomes accessible for everybody because of low financial transaction costs and easy access to information, besides that it also becomes necessary with classic financers keeping their money away from start up companies.
Kevin Lawton and Dan Marom have done a great job at getting really deep into the field of crowdfunding. The book reads like they have had the opportunity to take a look into the future to see the potential of crowdfunding. The book contains an excellent explanation about the concept of crowdfunding and the rules of the game and is a must read for everybody entering the field of crowdfunding.
Gijsbert Koren, co-founder CrowdAboutNow (the Dutch crowdfunding platform for start up companies)
Crowdfunding isn't yet a universally understood term, so Lawton and Marom define and describe the phenomenon, and explain why crowdfunding is now needed (to the extent that any economic behavior can be "needed") given the current state of venture funding. Through it all, they present extensive reporting on the topic, drawn from wide-ranging interviews and deep reading, pulling together an essential "Crowdfunding State of the World" for late 2010.
Perhaps more valuably, the authors also map out some possible roads ahead, with recommendations, warnings, and vivid scenarios-- like the story of FundHarmony, a matchmaking service for investors and investments that grows in its sophistication and effectiveness.
Reading this book, I appreciated the authors' sense of history. I've read business books that drop history cliches ("Tulipmania" for example) in order to bolster some point that they're trying to make. But Lawton and Marom are clearly history buffs, and they illuminate their discussion with detailed accounts of less widely-cited historical situations that I was glad to learn more about.
For example, the pedestal for the Statue of Liberty was essentially crowdfunded. A nationwide fundraising effort led by Joseph Pulitzer rewarded $1 donations with a 6" Lady Liberty statuette and $5 donations with a 12" statuette-- exactly the sort of multi-tier "perks" setup that you see today on Kickstarter, IndieGoGo, RocketHub, and other popular crowdfunding sites. The book's introduction recounts this successful campaign, and I can think of no better symbol for the spirit and potential of crowdfunding. (The Statue of Liberty itself was also crowdfunded, by French citizens, via a lottery.Read more ›
The book is thoughtfully written and provides the reader with the necessary tools to interpret the modern Crowdfunding industry in its noticeably unsettled state. Lawton and Marom's comprehensive approach towards current initiatives in the first part proves to be valuable for persons considering undertaking a Crowdfunding campaign. Whereas the second part of the book ,where they envision the future of the Crowdfunding industry, holds valuable lessons for current initiatives already active in the domain.
Concluding that "The Crowdfunding Revolution: Social Networking Meets Venture Financing" is the first book in its kind - it should be on the mandatory reading list for everybody active in the industry or for everyone who's planning to be. The complete book holds many hands-on tips and provides an extended theoretical case for Crowdfunding as a mainstream financing instrument.
On behalf of the whole industry thanks for this great read!
Most Recent Customer Reviews
Being that crowdfunding is still somewhat new to the public, this book was very educational and informational. Just like I read in all my research ([... Read morePublished on June 18, 2012 by Wilson Recher
I purchased this book because Amazon recommended it when I placed Amy Cortese's "Locavesting" and Michael Schuman's "Local Dollars, Local Sense" in my shopping cart. Read morePublished on May 14, 2012 by J Bloom
Really nice description of changes on the capital market. Going through virtual communities, changes in the VCs market, the autors theoroughly describe crowdfunding as a source of... Read morePublished on July 11, 2011 by Karol Król
A most interesting and revealing book on a topic that is changing society as we speak. Very much worth the reading!Published on June 15, 2011 by Paulo Silva Pereira