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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Hardcover – August 26, 2008

4.0 out of 5 stars 48 ratings

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Editorial Reviews

Review

"An informed and enthusiastic guide to the new collaborative creativity."
Times (London)

"A welcome and well-written corporate playbook for confusing times."
BusinessWeek

"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller,
The Tipping Point."
Newsweek

“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in
Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of
The Go Point: When It’s Time to Decide and The Leadership Moment

“Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.”
—Steven Levy, author of
Hackers and The Perfect Thing

“Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes
Crowdsourcing a readable and indispensable guide to this new world.”
—Clay Shirky, author of
Here Comes Everybody

About the Author

JEFF HOWE is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist, he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has also written for U.S. News & World Report, Time magazine, the Washington Post, Mother Jones, and numerous other publications. He lives in Brooklyn with his wife and children.
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Product details

  • ASIN ‏ : ‎ 0307396207
  • Publisher ‏ : ‎ Crown Business; 1st edition (August 26, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 9780307396204
  • ISBN-13 ‏ : ‎ 978-0307396204
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 5.82 x 1.23 x 9.53 inches
  • Customer Reviews:
    4.0 out of 5 stars 48 ratings

About the author

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Jeff Howe is the author, with Media Lab Director Joi Ito, of Whiplash: How to Survive Our Faster Future. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine, and in 2008, he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages.

Jeff is program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab.

Jeff has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He lives in Cambridge, Massachusetts, with his wife and two children.

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4.0 out of 5 stars
4 out of 5
48 global ratings

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