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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Paperback – September 15, 2009
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"A welcome and well-written corporate playbook for confusing times."
"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point."
“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It’s Time to Decide and The Leadership Moment
“Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.”
—Steven Levy, author of Hackers and The Perfect Thing
“Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world.”
—Clay Shirky, author of Here Comes Everybody
From the Hardcover edition.
About the Author
From the Hardcover edition.
Top Customer Reviews
Executives, marketing professionals, and product managers should read both books to better understand how to tap into this resource. However, do not expect a recipe book, specific solutions, or a road map to crowdsourcing.
Readers will find the book very descriptive and illustrative, which is strength, but its analysis and recommendations are a weakness and hence the reason for a four star review. I still highly recommend this book, but recognize that it comes from a journalistic tradition, rather than a hard core business book. Given the subject matter, I believe that the journalistic approach is more fitting to the subject.
This book is recommended to gain an understanding of this phenomenon, pick up examples and stories, and gain a new vocabulary. Strategists, executives, and marketing types will find examples that they will need to think about in order to gain the answers they are looking for and need.
The book focuses on describing how to crowds are creating new sources of value than the specific ways to tap into that value. Chapters 1 through 5, the first half of the book, concentrates on providing examples of the crowd sourcing phenomenon. The second half focuses down on the impact of crowds to economic and business organization.Read more ›
While much of the book covered things I know in more detail than Jeff Howe describes, I began to see connections between how one aspect of crowd sourcing could be combined with other aspects to make more progress more rapidly. I intend to apply those insights into my global project for increasing the rate of global improvements by 20 times.
Ultimately, crowd sourcing's significance is determined in the battle between the tendency of crowds to contain wisdom and the average results of crowds to be lousy. If you use crowd sourcing to get lots of ideas, you also need to rely a lot on crowd sourcing to get rid of the junk.
Although Mr. Howe claims to be taking a journalist's approach to the subject, he comes across as more of an advocate than an observer. In particular, he fails to capture the ways that prolific production of content can overwhelm the accuracy of crowd sourcing votes. Highly ranked contributions often reflect popularity and the crowd's agreement with the conclusions more than the quality of the production. As a result, you can often end up with something that looks like what a lot of undisciplined teenagers would produce.
Yet, even that problem can be solved by adding a layer of expert evaluation to the more popular entries. He mentions that point in passing, but misses its significance.
For a book that aims to describe the fundamentals of how crowd sourcing will be used by business, the conclusion section is pretty limited and abstract.Read more ›
He definitely got some of these elements right, but I think sociologically speaking the meaning of job has changed. After the great depression, a great job was one that fed the family -- assembly line work at an auto manufacturing plant would be an ideal job under that description. However, more recently, employees want more personally engaging, intellectually stimulately jobs which provide creativity outlets for them. Thus, jobs at Google and similar companies that encourage and permit time for employee creativity are more valued. Moreover, companies are beginning to see that sometimes it pays to give employees more latitude.
However, not everyone can work at such places and those who don't have a naturally engaging job look for alternatives for "meaningful work" as the author calls the Pro-Am -- a new term, spelled out the professional amateur, which means amateurs who work at a professional level.
Karl Marx saw humans as naturally creative; I think that's true. And he saw the labor of the the 1800s as demeaning this naturally creative nature, which might also have been true.Read more ›
Most Recent Customer Reviews
If you want to read one book about how to harness the power of the crowd’s knowledge, this is the book. Lots of solid examples, good insight, solid conclusions.Published 8 months ago by Greg Silas
Did not like the book. Too much unnecessary examples, and it became repetitive.Published 20 months ago by Thomas
This book, authored by the man who coined the term "crowdsourcing," was written at a time when online crowdsourcing was still in its infancy. Read morePublished on December 23, 2013 by My wife won't let me pick a name.
After reading " what would Google Do", I decided to read this as well. Really informative and interesting. Read morePublished on June 1, 2013 by R. Mandel
Crowdsourcing by Jeff Howe was an interesting read for the most part. He takes the same approach to explaining a topic in a way that assumes he is making great connections for the... Read morePublished on December 15, 2012 by twiygul
The information in this book is interesting -makes for great dinnertime conversation. Unfortunately the author does not write well. Read morePublished on May 16, 2011 by Skelter
As prescient as was Toffler's Future Shock (and later The Third Wave), this new work from Howe offers clear indications of the many way(s) in which current trends in the use of the... Read morePublished on February 6, 2011 by Anthony R. Dickinson