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Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign Paperback – October 25, 2016
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Crowdfunding is an increasingly essential tool for entrepreneurs - but it's not as easy as it looks. Ariel Hyatt is an experienced digital strategist who has created an invaluable guide for aspiring crowdfunders. Following her sage advice will save you countless headaches and help you craft smart, strategic campaigns that get funded. --Dorie Clark, Author of Stand Outand Reinventing You
Amazing how-to guide that is so specifically helpful, it'll make you leap into action immediately. Highly recommended. --Derek Sivers, CD Baby Founder, Author of Amazing Things Will Happen
Crowdstart is a conversation with a passionate, successful entrepreneur who anticipates our needs, fears and dreams. Her goal for crowdfunding is to be powerful AND profitable. I had doubts. Now I don't! --L.J. Rittenhouse, Author of Investing Between the Lines
About the Author
Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs, and is the author of four books on social media, including "Cyber PR for Musicians" and "Music Success in 9 Weeks", which have both hit number one on Amazon. Her latest book is "Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign".
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Top Customer Reviews
Needs work: The first issue is timing. The book throws a lot of "to-dos" at a prospective individual or business who wants to use crowdfunding. While the book mentions that you need a team, it doesn't provide a template for managing the time commitment within that team. In other words, some information on how the workflow process looks like in a potential crowdfunding might be helpful.
The second issue is more information on adaptability. The book does an incredibly great job of telling you what you should do, but it doesn't address any obstacles. I would be interested in reading stories about failed crowdfunding campaigns as well as those that looked like they would fail but didn't.
Overall, though, this is a great book that should help any newbie to the crowdfunding process overcome the first hurdle, taking the first step. Ariel Hyatt's confident expertise and really helpful information should be just the thing to ease any fears.
I purchased the book halfway through my own crowdfunding campaign and was looking for help punting the campaign over the finish line (with about a month remaining). Crowd Start is full of literal and actionable steps to obtain real time results. By using the timeline, the chapter on "Assets" and utilizing Ariel's roadmap, I have been filled up with all of the knowledge I need to carry this campaign through to fruition and success!
Highly recommended reading whether you're just dreaming about a kickstarter, indie-go-go or other crowdfunding platform campaign or right in the thick of it.
And author Ariel Hyatt knows what she's talking about - she successfully completed her own crowd funding campaign, and has guided clients at her PR agency through the process as well. You get a proven, actionable plan. Well worth the price...and then some.