Top positive review
One person found this helpful
Need a cheerleader?
on May 4, 2012
If you have ever wanted a cheerleader for making a business on the Internet, Gary Vaynerchuk is your guy. in Crush It!, Gary states, no, evangelizes his case for following a dream and making the jump to Internet business. The force of his personality leaps from the page, energizing the reader to absolutely believe they, too, can "crush it".
Gary immigrated to America with his parents from Belarus when he was three. From an early age, he began selling. He sold baseball cards, building a small empire at his school before branching out to trade shows and the mall. His success was cut short when he turned fifteen and started working in the family wine shop. Even though he couldn't drink the wares, he studied the wine guides and magazines to learn the lingo and be able to convince shoppers who came in for a bottle to take home a case. Then, during college, Gary discover YouTube.
Embracing the videos and convincing his father to let him, he started an Internet TV show dedicated to wine. Gary, who wasn't happy being stuffy and pretentious like other wine critics. He used his personality and "earthy" ways to describe wine (including a NY Jets spit bucket) in a video blog. In a few short months, sales increased over 500%.
Vaynerchuk is convinced everyone can accomplish the same exciting feat of building and online brand and attracting a large following. From there, dreams come true (his dream is to buy the Jets and I believe he will somehow pull it off someday). Through out the book, as he discusses his beliefs on building an online business with the devotion most reserve for sports teams. His energy is infectious.
While light on detail, Gary lays out some of the methods for creating an audience. He discusses the importance of building a brand, creating great content and being available on every platform. What's is most valuable, I believe, is his energy on the subject. He literally jumps off the page to motivate and make a believer out of the reader. The first time I read Crush It!, I was put off by the enthusiasm. This time through, however, it infected me and motivated me to start thinking about where my passion lies and how to leverage it.
My only complaint is the lack of detail on how to get started. I was hoping for a little more concrete detail. This book doesn't have it, instead containing general concepts and discussions about some venues to be aware of while building an online empire. I had to go searching in other places to find the detail and mentorship I wanted. Still, Vaynerchuk is a pretty good cheerleader.