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Crush It!: Why NOW Is the Time to Cash In on Your Passion Hardcover – October 13, 2009
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The Story Behind Crush it!
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.
The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.
Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.
Myth #3: I’m happy at my job so this book is irrelevant to me.
First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.
Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.
In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
From Publishers Weekly
Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger—repeated stories of how he crushed it and dominated grate particularly—gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Top Customer Reviews
If that's not what you want to hear or what you want to do, then buy How To Win Friends and Influence People and read all the happy path stuff. I am fortunate to have become successful. I did it because I learned the rules and worked very hard at those rules. I worked harder at those rules than most around me. My success is 10 to 20 times more than those I was associated with because I did the work and they read about doing the work.
Vaynerchuk shows you what the rules of his game are and what the work is to apply to those rules. This is not for the faint of heart. But then it all comes down to how badly you want something.
The reason I am giving this book 3 stars is because it is dated. A lot of the book is about branding yourself. Gary suggests doing this by creating your own website, and blasting yourself out there on social media. This is all old info, albeit, still very sound advice. I agree, it's important to get out there and make a name for yourself. It's easier said than done. For those that don't have the extroversion to go out there and start a youtube channel, or find a way to gather 30,000 twitter followers, the task is daunting. Gary suggests using a "Flip Cam" which I haven't seen in years.
The point is this. Get out there and market yourself. Whatever it is you're good at and passionate about, get out there and build an image and brand based on that. I wish this book was updated because I think it needs to be. The world, and technology in particular, change at a rapid pace. This is basic information in this book. I still believe it's worth the read because it's pretty short and easy. It's not a timeless classic, but it's still a good read. I hope to hear more from Gary in the future.
A highly respected colleague recommended this book to me about two years ago. As happens with many books we “must read,” I got to Crush It very recently. I found the writing style invigorating. Yes, the author does not suffer from an ego deficiency. On the plus side, his energy and commitment enthrall the reader on every page.
Along those lines, he states: “Someone with less passion and poorer content can totally beat you up if they’re willing to work longer and harder than you are. Hustle is it. Without it, you should just pack up your toys and go home.”
Reading this book reinforced my belief that today's business professionals are indescribably fortunate to have the Internet's help in establishing our brands and convincing others to purchase our products and services.
Most Recent Customer Reviews
The book is getting a little dated now but the advice is solid.Read more