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Crush It!: Why NOW Is the Time to Cash In on Your Passion Hardcover – October 13, 2009

4.5 out of 5 stars 1,388 ratings

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Frequently bought together

  • Crush It!: Why NOW Is the Time to Cash In on Your Passion
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The Story Behind Crush it!

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.

Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.

Myth #3: I’m happy at my job so this book is irrelevant to me.

First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.

Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.

While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.

Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.

By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.

Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.

Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.

Learn: Why storytelling is the most important business concept in the current marketplace.

Learn: How you can build an online business around your passion without quitting your day job.

Learn: Why Twitter and Facebook are just tools and not a social media strategy.

Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.

Learn: Why transparency and being true to yourself are now winning marketing formulas.

Learn: How to build and maintain an online community around your passion and brand.

Learn: Strategies for turning attention into money.

Learn: Why the legacy element of the internet era is so underrated.

From Publishers Weekly

Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger—repeated stories of how he crushed it and dominated grate particularly—gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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4.5 out of 5 stars
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1,388 customer ratings
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Top international reviews

Cardart
5.0 out of 5 stars Earn £40K working a job you hate, or £25k on a job you love? (I started a YouTube)!
Reviewed in the United Kingdom on August 7, 2018
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Raz R
5.0 out of 5 stars Warning Contains: Gary Vaynerchuck's story and principles you should follow and learn!
Reviewed in the United Kingdom on August 20, 2017
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Cherrymay
3.0 out of 5 stars Great book but needs updating for current social media trends
Reviewed in the United Kingdom on January 19, 2017
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Chris
5.0 out of 5 stars Crush It! - Gary Vaynerchuk
Reviewed in the United Kingdom on February 15, 2010
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Rajiv Chopra
3.0 out of 5 stars Good For First Principles
Reviewed in India on March 20, 2019
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J P Bentley
5.0 out of 5 stars Awesome book. It’s easy to be happy AF, just make your passion your job.
Reviewed in the United Kingdom on March 6, 2019
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Amanda O'Rourke
4.0 out of 5 stars A little outdated, but still useful
Reviewed in the United Kingdom on May 31, 2019
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Josh Quigley
5.0 out of 5 stars Amazing content but 2015 was too late for me....
Reviewed in the United Kingdom on October 19, 2015
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mp
5.0 out of 5 stars The best book about hiw to crush socual media
Reviewed in the United Kingdom on June 14, 2015
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Adam Thomas
5.0 out of 5 stars Read it!!
Reviewed in the United Kingdom on July 5, 2019
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kevin cumine
5.0 out of 5 stars Very Very Good read
Reviewed in the United Kingdom on November 14, 2019
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MR Usmani
5.0 out of 5 stars Good read
Reviewed in the United Kingdom on May 7, 2020
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on June 7, 2018
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JeanC
5.0 out of 5 stars essential crash course in crushing it
Reviewed in the United Kingdom on December 26, 2009
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Gerhard
5.0 out of 5 stars Just awesome!
Reviewed in the United Kingdom on December 27, 2009
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