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Crush It!: Why NOW Is the Time to Cash In on Your Passion Hardcover – October 13, 2009
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The Story Behind Crush it!
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.
The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.
Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.
Myth #3: I’m happy at my job so this book is irrelevant to me.
First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.
Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.
In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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It does get you motivated and it does make you believe that you can leave the 9 - 5 job and start something you're passionate about via the internet. He does a good job of outlining how people seem to make money from a variety of sources via social media and the web. He points out how someone's blog/website can go from just that to a money machine attracting all sorts of revenue streams - mainly through social media. I did like that part because it gave me a better idea of how exactly these types of people make money just from doing and talking about their passion. The book also shows how powerful a tool social media can be and gives a good case of why this is the way to gain a fan base rather than paid advertisements. And maybe that's all the book is supposed to be. Maybe it's not meant to get into detail of how to actually do this stuff.
Detail detail detail. This book lacks detail. Like I said before, maybe he just wants to show you the outline and it's up to you to figure it out. That's fair enough. But when he says "let me show you how" over and over, you begin to think he is actually going to show you the finer details of how to actually do this stuff. That's why I said this is a decent precursor to "The 4-Hour Workweek" because that book goes into all sorts of detail. For instance, I'm into affiliate marketing. So when I saw a section about it I was excited to learn more. I was let down when the section ended less than two pages later. The message was basically "This is what affiliate marketing is and it can make you money on your website". Another example is chapter 9. Correct me if I'm wrong but at the the end of chapter 8 he promises to show you how to market well. And then chapter 9 reads "Care". And that's it. A small part of me wants to say, okay I get it.... but a much larger part of me thinks that's so cheesy. Care? C'mon. For the guy who prides himself on his work ethic, that was kind of a cope out. This book is very much like the title "Crush It!" - filled with a lot of "yeah! Hoorah! Do it! Go get 'em!" and little "okay, here is exactly how all of this works". Pretty much it's little substance and lots of "go get 'em tiger"
Okay, maybe I'm being a bit harsh. I don't mean to deter anyone away from this book - maybe it's meant to be a motivational book rather than a "how to" book. If anything, it's a quick read and you definitely won't be worse off from it. The overall picture it paints is good and for a lot of people that works better than being overloaded with details that they should find out for themselves afterwards.
Gary Vaynerchuk outlines the principles of this fairly new and cost effective way to get your business started by taking advantage of social media to get the word out about your business and what you have to offer. He also lays out foundational principles that start with you providing our offering a service or product that you love or find passionately interesting. The possibilities are endless of who you can reach and which untouched markets have yet to discover your brand of what you are selling. A great guide for anyone wishing to start their own business, anyone wishing to expand their business and anyone wishing to learn more about the ways these social media platforms can act as a vehicle to reach vast markets. I have found it very helpful and useful for myself and if you are interested, I am sure you will find it helpful and practical as well.
Top international reviews
Get this book if you want a practical guide to changing your life and making a career (big or small) out of what you love.
The book is a quick and easy read but you can get a lot of value from it for your professional life. Keep HUSTLING!
I think the general theme of the book is a great idea but it's let down because social media has changed so much since then.
Gary's book Crush It! is about grabbing the bull by the horns and cashing in on what you love doing. His basic principles are 1. Love your family, 2. Work superhard, 3. Live your passion. And basically this is his mantra. So he recommends that you go and work out what you want to do with your favourite thing or your dream, and just live your passion.
The book covers a bit of personal background starting with his family's move from Belarus to America early in his life. His family had a business selling discount liquor. Gary decided that wine was a good thing to get into because there is a whole world around choosing, tasting and picking wines. This became his passion.
The book covers how Gary used Facebook and Twitter to build up awareness of himself and his business. Another principle in the book is that you should build your personal brand. It does not matter if you work for a large corporate and don't want to set up a business on your own - you should still build your personal brand anyway because it will help you with your career. Gary covers how one can do this easily and for free.
He talks about his web cast Wine Library TV (a.k.a. The Thunder Show). He admits that his approach is "in your face" and suspects he loses 10-12% of his viewers because of it. However his passion is evident and this is what keeps the 90%. This was an interesting point in the book because I nearly stopped watching his web cast the first time I watched after that first few minutes, but I carried on because the wine he was tasting was interesting. It grew on me. Gary clearly knows his own faults.
The book is easy to read and only one nitpick from me - he mentions that Internet hasn't been around long and Gary really means the web here.
For success though, you need to temper the work superhard advice with the methods from The 4-hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich.
Much has changed since he wrote the book. However, there are a few things that I do like about the book.
1. He starts with first principles - family first, live your passion, work hard and be authentic
2. he also emphasises the need to build your personal brand
3. The book is easy to read
So yes, do go ahead and buy the book.
But after watching the #AskGaryVee show religiously over the past year I didn't learn too much new stuff as I've heard Gary talk about all of this already.
So loved the content, amazing book but just came too late for me to get the most value as I knew it already. But not taking anything away from content of the book as it's excellent and for someone not familiar with Gary's philosophy or ideas you need to read this.
I read the book during an evening & following morning with 3 hours sleep in between, i was that juiced! Thanks Gary we are now reorganizing ourselves & tackling the challenge with passion but this time also with the right tools. The man is a genius.