- Audible Audiobook
- Listening Length: 3 hours and 40 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HarperAudio
- Audible.com Release Date: January 5, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0032Z3LRO
- Amazon Best Sellers Rank:
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Crush It!: Why NOW Is the Time to Cash In on Your Passion Audible Audiobook – Unabridged
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It does get you motivated and it does make you believe that you can leave the 9 - 5 job and start something you're passionate about via the internet. He does a good job of outlining how people seem to make money from a variety of sources via social media and the web. He points out how someone's blog/website can go from just that to a money machine attracting all sorts of revenue streams - mainly through social media. I did like that part because it gave me a better idea of how exactly these types of people make money just from doing and talking about their passion. The book also shows how powerful a tool social media can be and gives a good case of why this is the way to gain a fan base rather than paid advertisements. And maybe that's all the book is supposed to be. Maybe it's not meant to get into detail of how to actually do this stuff.
Detail detail detail. This book lacks detail. Like I said before, maybe he just wants to show you the outline and it's up to you to figure it out. That's fair enough. But when he says "let me show you how" over and over, you begin to think he is actually going to show you the finer details of how to actually do this stuff. That's why I said this is a decent precursor to "The 4-Hour Workweek" because that book goes into all sorts of detail. For instance, I'm into affiliate marketing. So when I saw a section about it I was excited to learn more. I was let down when the section ended less than two pages later. The message was basically "This is what affiliate marketing is and it can make you money on your website". Another example is chapter 9. Correct me if I'm wrong but at the the end of chapter 8 he promises to show you how to market well. And then chapter 9 reads "Care". And that's it. A small part of me wants to say, okay I get it.... but a much larger part of me thinks that's so cheesy. Care? C'mon. For the guy who prides himself on his work ethic, that was kind of a cope out. This book is very much like the title "Crush It!" - filled with a lot of "yeah! Hoorah! Do it! Go get 'em!" and little "okay, here is exactly how all of this works". Pretty much it's little substance and lots of "go get 'em tiger"
Okay, maybe I'm being a bit harsh. I don't mean to deter anyone away from this book - maybe it's meant to be a motivational book rather than a "how to" book. If anything, it's a quick read and you definitely won't be worse off from it. The overall picture it paints is good and for a lot of people that works better than being overloaded with details that they should find out for themselves afterwards.
A highly respected colleague recommended this book to me about two years ago. As happens with many books we “must read,” I got to Crush It very recently. I found the writing style invigorating. Yes, the author does not suffer from an ego deficiency. On the plus side, his energy and commitment enthrall the reader on every page.
Along those lines, he states: “Someone with less passion and poorer content can totally beat you up if they’re willing to work longer and harder than you are. Hustle is it. Without it, you should just pack up your toys and go home.”
Reading this book reinforced my belief that today's business professionals are indescribably fortunate to have the Internet's help in establishing our brands and convincing others to purchase our products and services.