- Audible Audio Edition
- Listening Length: 3 hours and 40 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HarperAudio
- Audible.com Release Date: January 5, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0032Z3LRO
- Amazon Best Sellers Rank:
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Crush It!: Why NOW Is the Time to Cash In on Your Passion Audiobook – Unabridged
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Gary immigrated to America with his parents from Belarus when he was three. From an early age, he began selling. He sold baseball cards, building a small empire at his school before branching out to trade shows and the mall. His success was cut short when he turned fifteen and started working in the family wine shop. Even though he couldn't drink the wares, he studied the wine guides and magazines to learn the lingo and be able to convince shoppers who came in for a bottle to take home a case. Then, during college, Gary discover YouTube.
Embracing the videos and convincing his father to let him, he started an Internet TV show dedicated to wine. Gary, who wasn't happy being stuffy and pretentious like other wine critics. He used his personality and "earthy" ways to describe wine (including a NY Jets spit bucket) in a video blog. In a few short months, sales increased over 500%.
Vaynerchuk is convinced everyone can accomplish the same exciting feat of building and online brand and attracting a large following. From there, dreams come true (his dream is to buy the Jets and I believe he will somehow pull it off someday). Through out the book, as he discusses his beliefs on building an online business with the devotion most reserve for sports teams. His energy is infectious.
While light on detail, Gary lays out some of the methods for creating an audience. He discusses the importance of building a brand, creating great content and being available on every platform. What's is most valuable, I believe, is his energy on the subject. He literally jumps off the page to motivate and make a believer out of the reader. The first time I read Crush It!, I was put off by the enthusiasm. This time through, however, it infected me and motivated me to start thinking about where my passion lies and how to leverage it.
My only complaint is the lack of detail on how to get started. I was hoping for a little more concrete detail. This book doesn't have it, instead containing general concepts and discussions about some venues to be aware of while building an online empire. I had to go searching in other places to find the detail and mentorship I wanted. Still, Vaynerchuk is a pretty good cheerleader.
Kind of want to create a blog - and buy some wine, too! Love watching Gary on YouTube now.
*If you are looking for an excuse to build your brand or just building an empire for your life, you have to get this book.
This book presents a bunch of interesting ideas and provides motivation to get to work on your dreams right now.
The book employs plenty of successful writing aspects such as asking questions instead of informing and storytelling. Garry is very caring when it comes to his audience, therefore in every chapter you will find his e-mail asking you to write him to share a story, ask for more details or if you have any questions.
Gary places family first!, family comes before everything and tell the story of his family and how they started from the scratch. As a matter of fact, when he said that he is Jewish, he reminded me of a book I read for Malcolm Gladwell by the title (Outliers) which included a chapter under the title (The Importance of Being a Jew), this chapter talks about how economic circumstances and other social elements at a certain period of time forced Jewish immigrants into specific types of industries which actually helped them on the long term to become rich which might be somehow related to Gary's Family.
If I would summarize this book in one sentence I would say: "How to Monetize Your Passion Through the Internet". It is worth mentioning that Gary does not see it as (all about money), whereas he gives the readers some important facts about the moral and psychological aspects of business development which really addresses some of the capitalist society problems. You don't get this? read the chapter (Legacy) or refer to the explanation of Dale Callahan of core values on ([...])
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