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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Hardcover – January 30, 2018
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“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” (Dwayne “The Rock” Johnson)
“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” (Casey Neistat)
“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” (John Mayer)
Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. (Laurel Tacoma, Fairfax Cty. P.L., VA)
From the Back Cover
#1 New York Times Bestseller
“You’re going to hear the stories of people who were scared, just like you. Who had obligations, just like you. Who were told they were being foolish, or reckless, or irresponsible, or immature. They did it anyway and reaped the rewards. If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”
In his 2009 international bestseller, Crush It!, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone from plumbers to park rangers will know exactly which platforms to use as their pillar content. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys such as Twitter, Facebook, YouTube, and Instagram; younger upstarts such as Musical.ly;
audiocentric platforms such as Spotify, SoundCloud, iHeartRadio, and iTunes; and newcomer Alexa Skills. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common, tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.
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In the middle of chapter 4 Gary states that it’s his greatest hope that by the end of the book we would have the same type of confidence, instilled in us, that propelled him into the pool even though he didn’t know how to swim. . . This book could have ended right there and still accomplished that purpose. This is the first “business” book that I have read that so perfectly wed the concrete and practical skills with the more abstract psychology and principles behind brand building. . . Meaning not only does he tell you the why’s behind brand building, but he also tells you the practical strategies he’s picked up as a practitioner…so that we can pull this off as well.
But he doesn’t stop at just equipping the reader with new tactics/skills. He goes even further and repeatedly reminds us that we can pull this off, and demonstrates (with real world examples) that this really is possible for any of us. . .Considering the practical tips and the shots of confidence Gary injects throughout the book….it’ll be no surprise that many people will get so fired up at points throughout the book that they're tempted to start thinking that they will be Crushing it within a matter of days. Thankfully, Gary keeps us grounded from this pie in the sky mentality and helps us balance our (over)enthusiasm by regularly reminding us that this requires hard work, dedication and patience. . .
So…if you’re looking for a book that will both inspire you to start and equip you to start building your personal brand, then I highly recommend buying this book. Not only is it worth every penny at $20 . . . it would be worth every penny at $2,000.
Thank you, Gary, for all you do and for putting this book into the world…this will be my primary text book for my 2023 campaign for State legislature. Don’t worry… I’m not waiting for 2023 to get started…the campaign starts now!
Well, after pulling an all-nighter, that reminded me of going to the midnight release of each new Call Of Duty at Gamestop, this book has truly revived my childlike excitement for the future to come.
Quick note, you can get the jist of this book by watching Gary's content on any of his platforms, and for long time fans... there is nothing groundbreakingly new in here, no big secret. You could probably watch one of Gary's keynotes and capture everything mentioned in this book. However, there are, as Gary calls them "Nuggets", little pieces of information that mean something HUGE to you and only you. Nobody else will get it, but there will be a "Nugget" in this book that changes your life. I promise.
Now, if I'm honest this book should have been called "Suffocating Your Excuses" (Or "I Told You So). Throughout part II, I was met with example after example of people who have achieved the results I so desperately desire, but they were out working my 10X... even 100X in some cases. Really, if you think you work hard, read this book. You can always be doing more. (He does make sure to note that rest & escape is a Major Key... shout out to the DJ Khaled section.)
In every example Gary delivers the ULTIMATE, I told you so, by recounting stories of those who read the original book "Crush It!" and went on to do just that. It was like reading about the ultimate investing mastermind... but he wasn't investing in stocks this time (which he did, and very well actually) instead he was investing in the creative minds of society! Legacy play. Respect.
If you want to be an Entrepreneur or Influencer, make $80,000 a year, and make it living the life YOU want, and on YOUR terms...
You HAVE to read this book. (I LIKE CAPITALS!)
By far my favorite section was "What's Stopping You?" Gary initiates by literally listing every. single. excuse. Every one! Then he breaks them down into three categories. Fear of Failure, Fear of Wasting Time, Fear of Seeming Vain. If you are the person who constantly has this lingering idea in the back of their head, that they should start their own gig, but for some reason (whatever it may be) again, you NEED to read this section.
I will close with my favorite quote of the entire book.
"Everyone's an ass, until they're a pioneer." - GaryVee
No truer words have ever been spoken about the entrepreneurial landscape.
For the bulk portion of this book, Gary goes on to break down the best practices for today's most prominent platforms. Whether your on Instagram, YouTube, Facebook, Music.ly, or anything else, Gary has actionable steps for you to improve your game. Immensely. This strays from "Jab, Jab, Jab, Right Hook." and is by no means a layover copy. (I personally see "Jab, Jab, Jab, Right Hook." for businesses and "Crushing It!" for solopreneurs.
My one gripe is that sometimes the ghostwriter comes out. Now, for non-long time Gary fans, you won't notice the difference in tone, but some of you will and it might annoy you when something he says doesn't quite feel "Gary" enough.
Get in this book, and get in now. The sooner the better.
Hey, Alexa! Play my flash briefing. "From GaryVee365..."
(Making my Alexa skill STAT.)
Love you Gary,
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Crush It!: Why NOW Is the Time to Cash In on Your Passion
P.S. Gary if you read this please check your inbox for my name. I sent you an email a week ago, I have something really cool to give you!
Nevertheless, this book is great is you have not dig deeply into Gary's content and can thus save time by summarising most of the concepts. It can also be good as a portable ressource people can easily refer too. The book probably deserves 5 stars for people not familiar with Gary, for which it can provide enormous value. For me, some podcasts I listen from him can provide me with the same/more value (while spending less time on it), therefore the rating only three stars. I also think that since Gary is so charismatic, audio and video are his best distribution channels, whereas just reading him feels like his message is maybe not as strong. If I think about the value of the book for me personally, this is thus still a win for Gary, but a win in 5 sets.
This was disappointing as I always get excited for new content by him, but this was not up to par. I basically learned a few small things that are not worth the price of a new hardcover release.