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Crystallizing Public Opinion by [Edward L. Bernays]
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Crystallizing Public Opinion Kindle Edition

4.4 out of 5 stars 112 ratings

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Editorial Reviews

Review

“Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence government policy, into a far more ambitious—and controversial—realm of seeking to influence and change public opinion and behavior.” —The New York Times
--This text refers to an alternate kindle_edition edition.

About the Author

Edward L. Bernays (1891–1995) is commonly referred to as the father of public relations. Born in Vienna, Austria, and a nephew of Sigmund Freud, Bernays moved to the United States as a young child. His belief that popular opinion could and should be manipulated led him to create psychological and sociological techniques that allowed businesses, industries, and even governments to influence the public. Lucky Strike, the Waldorf Astoria, General Motors, General Electric, and Ivory soap numbered among his illustrious clients. Woodrow Wilson even hired Bernays to promote the American efforts in World War I. Famous for popularizing the use of the press release and developing memorable campaigns, Bernays is responsible for creating the field of public relations as we know it. 

--This text refers to an alternate kindle_edition edition.

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4.4 out of 5 stars
4.4 out of 5
112 customer ratings
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Reviewed in the United States on September 15, 2017
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Reviewed in the United States on October 15, 2017
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Reviewed in the United States on September 3, 2016
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Reviewed in the United States on November 29, 2018
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Reviewed in the United States on June 12, 2016
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Reviewed in the United States on March 21, 2020
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Reviewed in the United States on June 20, 2019
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Top international reviews

Nestor
4.0 out of 5 stars It is a very good book considering that it was written in 1923 (but ...
Reviewed in the United Kingdom on February 25, 2018
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Ragdoll Radio
5.0 out of 5 stars Great read...
Reviewed in the United Kingdom on June 22, 2016
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hussain ayed
5.0 out of 5 stars Fantastic read, visionary man
Reviewed in the United Kingdom on August 18, 2018
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A K Forteseven
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on April 19, 2015
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5.0 out of 5 stars Better than his more well known book propaganda
Reviewed in Canada on June 21, 2019
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Undercommons
5.0 out of 5 stars Öffentliche Meinung ist ein Machtinstrument
Reviewed in Germany on April 23, 2019
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Michal Szczeskiewicz
3.0 out of 5 stars sloppy, sloppy and once again sloppy.
Reviewed in Canada on December 27, 2019
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J. Ernst
5.0 out of 5 stars The Elements of PR
Reviewed in Germany on September 4, 2011
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Elvis
5.0 out of 5 stars Great book.
Reviewed in Germany on July 14, 2019
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Sayo
5.0 out of 5 stars The Best Laid Plans of Mice and Men
Reviewed in Australia on July 10, 2015
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Guillermo
5.0 out of 5 stars Libro maravilloso para enteder la opinión pública.
Reviewed in Mexico on May 28, 2017
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MiHe
5.0 out of 5 stars Gut
Reviewed in Germany on May 1, 2014
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Rosemarie Knospe
2.0 out of 5 stars Great book but this edition is full of spelling errors
Reviewed in Germany on November 19, 2013
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5.0 out of 5 stars Brilliant Book
Reviewed in Canada on May 17, 2020
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S Singh
3.0 out of 5 stars Three Stars
Reviewed in India on October 2, 2017
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