- Hardcover: 288 pages
- Publisher: Business Plus; 1st edition (May 21, 2013)
- Language: English
- ISBN-10: 1455523305
- ISBN-13: 978-1455523306
- Product Dimensions: 6.2 x 1.1 x 9.4 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 115 customer reviews
- Amazon Best Sellers Rank: #1,722,957 in Books (See Top 100 in Books)
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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Hardcover – May 21, 2013
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"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. This book -- and especially the five new movements he identifies that are forcing brands to reboot -- is an indispensable read for a time when so much is in transition."
-- Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group
"In CTRL ALT DELETE, Mitch Joel describes how you must learn to adapt, to learn, and to stay ahead of the curve online. This book will help prepare you for the future... now!"
-- Tony Hsieh, NY Times Bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Writing with his signature blend of warmth and intelligence, in CTRL ALT Delete Mitch Joel delivers a crucial blueprint for running your business -- with humane intention and razor-sharp results."
- Susan Cain, author of QUIET: The Power of Introverts in a World That Can't Stop Talking.
"Too many brands, in their frantic effort to fashion a new business strategy, fail to build meaningful relationships with the customers they serve. Even fewer understand the new business landscape as it is (not as it once was). They need to listen to Mitch Joel. CTRL ALT DELETE is a wise and practical road map that can help you navigate today's challenging economic, social, physical and digital landscape."
-- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE
The way we work and do business is changing faster than most of us understand or can comprehend. Fortunately Mitch Joel has given us CTRL ALT Delete, a wonderful book full of his invaluable insight to help us navigate, adapt and survive these fundamental changes.
-- Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and author of Predictably Irrational
"In Control Alt Delete, Mitch Joel shows us that in times of great uncertainty -- like ours -- flexibility, creativity, authenticity, and kindness are the keys to developing great businesses - and ourselves. His book is a wonderful guide through the new terrain."
-- Julie Burstein, author of Spark: How Creativity Works
"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."
The Icarus Deception
About the Author
Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company.
Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world.
His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller.
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So before I get started let's begin with full disclosure. I'm a raving fan of Mitch Joel. Not only do I read his blog every day (and listen to his podcast as often as I can), Mitch has been gracious enough to interact with me directly on Twitter and other social platforms when I share his content. That being said, Mitch's book is sheer brilliance. As many of you know I travel extensively and one of the things that I enjoy about long plane trips (yesterday I flew to SF from FL) is having time to read, think and write without the constant interruptions that are part and parcel of our connected lives. Reading Mitch's book yesterday was a special treat in that it not made me truly think.... The time just flew by... thanks for that Mitch.
So why the glowing review? Mitch breaks the book into a pair of sections that uniquely suits the call to arms that the book constitutes. Built around the concept of "rebooting" both your life and your business, Mitch also clearly articulates something that many of us feel in our businesses each and every day... we are in a `purgatory' of sorts. Business continues to evolve and what `worked' in the past is now not only working less effectively... in some ways we can damage our marketing efforts if we don't pay close attention to the platform that we are utilizing. Mitch makes a strong and compelling case for differing approaches to what he accurately calls active vs. passive media, but for my money the section on the rise of "utilitarianism marketing" is worth the price of the book alone.
One of the case studies that he includes hits close to home for me as he goes to some length in talking about the Nike FuelBand and its growing ability to extend Nike's brand into our everyday life (I'm a raving fan of the FuelBand and am using it to support my training for the 2014 Miami Marathon - you can find more of my thoughts on this HERE ), but this content points up another question that I think all companies should ask themselves as they explore their marketing... "great utilitarian marketing doesn't have to cost more...it just has to be useful".
Beyond the great case studies (Nike is only one of a myriad of great examples Mitch uses), he goes on to cover a number of additional topics that even my `non-marketing' readers will love - data jockeys make sure you check out the aptly titled chapter "Sex with Data" (yes it lives up to the title) - and does what many of the recent books I've read don't do... that is provide compelling and actionable advice for you, your clients and your business regardless of size.
The second section of the book is devoted to the "reboot" of us as individuals and while I consider myself to be a pretty serious `digital first' worker... Mitch's thoughts even got me thinking about how I can take it to the next level. One other interesting concept that I'd encourage you to take a close look at is the chapter entitled `The Long & Squiggly Road' which spoke directly to me as my career has truly been a `squiggle' to put it mildly (my first job out of college was a five year stint teaching history on the Navajo Indian Reservation... how I ended up in marketing... well you get the picture). As something of an `intrapreneur' in my own organization much of what Mitch talks about in this chapter is not a jarring as it may be for some readers, but I strongly believe that I behooves us all to continually reassess how best we can contribute to our organizations and in the ultimate practice of this reboot... work to make ourselves indispensable.
To put it mildly... this is a fantastic book. Regardless of your position, point in your career and whether you are involved directly in the technology or marketing businesses... this is one book that you MUST read. It will challenge the way you think about your business, your world and your place in it. I hope you'll order this book and I'd love to hear your thoughts and comments once you've had a chance to read what I believe will go down as one of the best business books of 2013.
I immediately shared a hard copy of the book (my version is on Kindle) with a former co-worker job hunting.
Get "squiggly" (my favorite word from the book plus "purgatory") is my way of recommending your read every word.
Rebooting you is essential if you are serious about finding quality employment.
When you do, AFTER reading Mitch's keen advice, two things are bound to happen: 1) You'll find a better job than you expected, and, 2) You'll be a whole lot more cool than competing applicants.
Though, obviously, not a career self-help volume, it offers career searchers several recipes, if adopted, will ensure you never again will allow yourself to be suddenly unemployed.
I favor the title despite Bill Gates saying "control-alt-delete" was a software mistake. Mitch's title bridges the so-called "old" with the so-called "new". My hunch is the content and context will be more evergreen than we thought.
Thanks Mitch for smoothly and candidly setting forth why it is important to be squiggly to escape the purgatory in which we find ourselves or our enterprise, or both.
Quick and easy read
This new book is a great refresher and update on how we need to approach business and most importantly our individual lives. I can say I am privileged enough to have started a few businesses and working on my 5th new business. This book helps me fuel some of my energy on some decisions that clearly don't make sense to many but Mitch clearly puts them out as opportunities which we need to seek now.
My background is very diverse from accounting, IT Security, web development, and the list can go on. Mitch has found a way for me to even sell all those career changes as an asset.
If your an entrepreneur, want to be an entrepreneur, are seeking change in what you are doing to make a living, or just clearly want to get an understanding of where many industries are I am sure Mitch can help you get a clearer view of what is happening and where we stand when it comes to Business as we knew it.
The world we live in is changing and evolving every day, and the way in which we do business today will be drastically different in ten years…ten months…ten weeks. Crtl Alt Delete is the first book that embraces the change, or the "squiggly line" as Mitch would put it.
Few people's lives follow a straight line, and Mitch's book helps readers understand and embrace the change we face in our businesses and our careers. It helps you prepare for the future by understanding the past and realizing that the future is unwritten.
There are always new realities we face in business, but those realities may drastically change yet again. You can't plan for the next Facebook or Twitter. Nobody planned for the Internet or Google. But the ones who succeeded were the ones who understood that change was coming, and they were going to embrace it.
Indeed, this book won't predict the future. But if you're ready to embrace the change and handle the moguls that appear on the path of life, then there's no better place to start than by reading Ctrl Alt Delete. I highly recommend.