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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Hardcover – May 21, 2013
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"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. This book -- and especially the five new movements he identifies that are forcing brands to reboot -- is an indispensable read for a time when so much is in transition."
-- Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group
"In CTRL ALT DELETE, Mitch Joel describes how you must learn to adapt, to learn, and to stay ahead of the curve online. This book will help prepare you for the future... now!"
-- Tony Hsieh, NY Times Bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Writing with his signature blend of warmth and intelligence, in CTRL ALT Delete Mitch Joel delivers a crucial blueprint for running your business -- with humane intention and razor-sharp results."
- Susan Cain, author of QUIET: The Power of Introverts in a World That Can't Stop Talking.
"Too many brands, in their frantic effort to fashion a new business strategy, fail to build meaningful relationships with the customers they serve. Even fewer understand the new business landscape as it is (not as it once was). They need to listen to Mitch Joel. CTRL ALT DELETE is a wise and practical road map that can help you navigate today's challenging economic, social, physical and digital landscape."
-- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE
The way we work and do business is changing faster than most of us understand or can comprehend. Fortunately Mitch Joel has given us CTRL ALT Delete, a wonderful book full of his invaluable insight to help us navigate, adapt and survive these fundamental changes.
-- Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and author of Predictably Irrational
"In Control Alt Delete, Mitch Joel shows us that in times of great uncertainty -- like ours -- flexibility, creativity, authenticity, and kindness are the keys to developing great businesses - and ourselves. His book is a wonderful guide through the new terrain."
-- Julie Burstein, author of Spark: How Creativity Works
"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."
The Icarus Deception
About the Author
Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company.
Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world.
His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller.
Top customer reviews
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I immediately shared a hard copy of the book (my version is on Kindle) with a former co-worker job hunting.
Get "squiggly" (my favorite word from the book plus "purgatory") is my way of recommending your read every word.
Rebooting you is essential if you are serious about finding quality employment.
When you do, AFTER reading Mitch's keen advice, two things are bound to happen: 1) You'll find a better job than you expected, and, 2) You'll be a whole lot more cool than competing applicants.
Though, obviously, not a career self-help volume, it offers career searchers several recipes, if adopted, will ensure you never again will allow yourself to be suddenly unemployed.
I favor the title despite Bill Gates saying "control-alt-delete" was a software mistake. Mitch's title bridges the so-called "old" with the so-called "new". My hunch is the content and context will be more evergreen than we thought.
Thanks Mitch for smoothly and candidly setting forth why it is important to be squiggly to escape the purgatory in which we find ourselves or our enterprise, or both.
Quick and easy read
The Elevator Pitch
More than a simple marketing book, as the subtitle suggests, Ctrl Alt Delete has two areas of focus -- rebooting your business and rebooting your life. If there's another theme at the core of the book it's that this really isn't something you can wait for in either case. The marketplace -- your customers and community -- have already changed irrevocably. It's not enough to simply hire some young turks to rework your image or fire off a new social media strategy. You have to change and your business has to change. Your future depends on it.
4 Big Ideas from Ctrl Alt Delete
But Joel doesn't paint a grim picture with Ctrl Alt Delete. Indeed, as the title implies, your life and work can start anew with a reboot in some key areas. Here are a few examples.
1. Direct Customer Relationships Are Where It's At -- Beyond any specific platform, the real value of digital media comes when you are able to establish a direct relationship with your customers. For many industries, distributors and other partners have owned the end users but now it's easier than ever to work directly with your customer and forge a meaningful relationship. The downside? You're all (you, vendors, suppliers, etc.) competing for their social attention.
2. No Multiple Screens -- Flying in the face of our favorite talking points about "multiple screens," Ctrl Alt Delete calls out the one screen that matters -- the one that's in front of you. Rather than worrying about individual screens, Joel advocates adopting a digital-first posture across our business units to bring about a holistic change in the customer experience.
3. Kill the Content -- Wait, "content is king," right? Sure, but the reality of the new media landscape is that now that we're all publishers and can create more content than ever before, we have an even bigger responsibility that may require us to pause and, yes, kill the content for a bit as we regroup. What could be more important than content? Making sure your brand is telling powerful stories.
4. Embrace Your Careers Squiggles -- This is one of my favorite concepts in the Reboot You portion of the book. Why should your career today be based on a decision you made at age 16 with your high school guidance counselor? While our career paths look more different and less linear now (they squiggle instead!) this can also help businesses as well. Consider how companies like Twitter and Instagram sprung forth as squiggles from companies originally founded to do other things.
Joel's frank personality also shines through in the book with chapters such as "Sex with Data" and passages like, "So if a toilet paper company has figured it out, what's got you all blocked up?" Ctrl Alt Delete also contains great sections on utilitarianism marketing, authenticity, and social media automation.
So, Should You Read It?
I looked at the question above for a long time before deciding to instead approach it from the angle of "who shouldn't read Ctrl Alt Delete." You shouldn't read this book if you embrace the ostrich approach -- you think all of these media shifts will go away if you keep your head in the sand. You also shouldn't read this book if you are content to punch a clock and not make a difference. If it's more fun to plan a week of vacation that planing how you spend your other 51 weeks, you should avoid this book like the plague.
Kidding aside, Ctrl Alt Delete is a business book that has value for any hacker, whether they sit in the marketing department or in the C-suite. It has value for someone looking to reboot their business by better understanding the shifts at play today as well as someone looking to reboot their career with a meaningful squiggle.
In the end, Ctrl Alt Delete helps you see that what we're all after is longevity. Whether it's building brands or crafting careers, one hopes to pivot with the shifts and stay in a game that's fulfilling and rewarding as long as possible. Ctrl Alt Delete is a great manual for doing just that.
But that's often the case with great ideas that are formulated in such a clear manner. Once you've read or heard them you wonder why you didn't think of it yourself.
At least, that's what happens to me regularly.
It's certainly not a how to manual, but more a very clear vision, or maybe even a map, that points to what you need to realize, know and understand about online (and offline) behavior of consumers. This understanding and insight are essential to developing the right approach in business today.
The book is right on time and spot on. During the time I was reading it I attended a keynote speech by Peter Hinssen (author of The New Normal).
Amazing how much his presentation and this book are complementary to each other.
We are going through a digital (r)evolution. I'm happy that there are a number of authors such as Mitch Joel to guide us through it as well as possible.
This new book is a great refresher and update on how we need to approach business and most importantly our individual lives. I can say I am privileged enough to have started a few businesses and working on my 5th new business. This book helps me fuel some of my energy on some decisions that clearly don't make sense to many but Mitch clearly puts them out as opportunities which we need to seek now.
My background is very diverse from accounting, IT Security, web development, and the list can go on. Mitch has found a way for me to even sell all those career changes as an asset.
If your an entrepreneur, want to be an entrepreneur, are seeking change in what you are doing to make a living, or just clearly want to get an understanding of where many industries are I am sure Mitch can help you get a clearer view of what is happening and where we stand when it comes to Business as we knew it.