- Hardcover: 280 pages
- Publisher: No Starch Press; 1st edition (October 25, 2004)
- Language: English
- ISBN-10: 1886411832
- ISBN-13: 978-1886411838
- Product Dimensions: 8.3 x 0.8 x 10.3 inches
- Shipping Weight: 3 pounds (View shipping rates and policies)
- Average Customer Review: 39 customer reviews
- Amazon Best Sellers Rank: #2,470,140 in Books (See Top 100 in Books)
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The Cult of Mac 1st Edition
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There is no product on the planet that enjoys the devotion of a Macintosh computer. Apple's machines have legions of loyal, sometimes demented fans. The Cult of Mac surveys the devoted following that has grown up around Macintosh computers. Like fans of a football team or a rock group, Macintosh fanatics have their own subculture, with clearly defined obsessions, rites, and passages. Famously dedicated to their computers, many Mac fans eat, sleep, and breathe the Macintosh. Fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, counterculture icons who love the Mac, people who turn old Macs into aquariums (or bongs), Ellen Fein lookalike contests, erotic fiction featuring Steve Jobs; it's all here. Technology reporter Leander Kahney exposes all sides of Mac fanaticism, from the innocuous to the insane.
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Being a computer user is not always an enjoyable experience. The software is not intuitive, the hardware is not reliable and so on. In fact, it is quite possible to imagine a society that abandons computers in favor of handwritten book-keeping. After reading this book I got convinced that this would never happen.
Computers are surrounded with eternal love. They are taken care of throughout their life cycle. Their purchase or birth is marked with extensive parties often videotaped. Even their packaging is saved - furniture is built of it. As computers get older their guts are replaced with newer content. There are computers 30 years old and still working. Often, one family owns as much as a dozen Macs. If one of them is not used then it is converted into a Macquarium. People decorate their computers with pictures, place Apple graphics on their bodies and cars and advertise them in hundreds of different ways.
In general, people do not treat each other as carefully as they treat their Macs. A take-home point from this very optimistic book is that beautiful things are not created but rather developed. Everybody is welcome to the exciting world of computing technology!
If you love creativity at it finest then you well appreciate this books and all the rare art forms.
If you want to know more about people who has helped build Apple to top. Some them are all in this BOOK.
Kahney does an excellent job detailing the quirky, unique, and even dark underside of the Macintosh computer users. His account is exhaustive, chronicling the tribute Mac users pay to the company and the platform. Kahney includes a look at the psycho-sexual attachment, the soft porn product tributes, box collectors, tattooist, Mac bongs, and other oddball and off beat ways Macintosh users honor their favorite computer platform. He describes the sub cult of Steve (Jobs) and Steve (Wozniak) and their influence on the company and Mac acolytes.
The book is fist and foremost a testament to the loyalty of the Macintosh community, it is a book of homage. It is well designed, to the point of being almost over designed. For those looking for a serious, academic look at the cult side of Macintosh users should look elsewhere. For those interested in a glossy overview of the quirks of Macintosh users will find this an interesting and quirky exploration of the world of the Mac cult.
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Overflowing with facts about Mac mania, and the rituals that Mac fans participate in.Read more