The Cult of Youth: Anti-Ageing in Modern Britain
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‘A compelling account of how aspiration to lasting youthfulness became embedded in British interwar culture. Technological and medical advance, expanding consumerism, marketing and mass media combined with insecurities due to war and economic depression to create lasting hopes that peak human fitness, female beauty and male sexuality could be extended into later life.' Pat Thane, Visiting Professor, Department of History, Birkbeck College, London
‘It is a rare book in our field that gives voice to characters as diverse as Linus Pauling, a public servant with the London City Council, and Elizabeth Arden. The Cult of Youth could be lauded on this achievement alone. To his credit, Stark has given us many other reasons to be impressed with this book and to expect its wide reception and citation.’ Patrick M. Walsh, Journal of the History of Biology
- Publisher : Cambridge University Press (April 16, 2020)
- Language : English
- Hardcover : 262 pages
- ISBN-10 : 1108484158
- ISBN-13 : 978-1108484152
- Item Weight : 1.08 pounds
- Dimensions : 6.4 x 0.6 x 9.1 inches
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